{"id":2397,"date":"2020-11-20T07:13:44","date_gmt":"2020-11-20T05:13:44","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=2397"},"modified":"2020-11-24T10:51:57","modified_gmt":"2020-11-24T08:51:57","slug":"laboratorios-cosmeticos","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/","title":{"rendered":"Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La percepci\u00f3n de los consumidores sobre la belleza se ha transformado porque son m\u00e1s conscientes de los est\u00e1ndares de belleza inalcanzables. Por otro lado, al tiempo que el aumento del acceso a los recursos digitales a nivel internacional ha puesto de manifiesto que hay m\u00e1s de un \u00fanico concepto de belleza, existe una corriente a\u00fan m\u00e1s fuerte que empuja a los consumidores a <strong>abrazar la diversidad<\/strong>. Los consumidores se sienten cada vez m\u00e1s empoderados gracias a <em>influencers<\/em> con presencia en redes sociales que rechazan la edici\u00f3n de sus fotograf\u00edas o los filtros y fomentan las im\u00e1genes de cuerpos imperfectos. Esto implica <strong>un cambio radical para los laboratorios cosm\u00e9ticos<\/strong>, que necesitan adaptar sus f\u00f3rmulas y mensajes para adecuarse a esta <a href=\"https:\/\/blog.weareprovital.com\/es\/innovacion-en-belleza\/\">nueva ola de positividad<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Los consumidores m\u00e1s j\u00f3venes son los que est\u00e1n abriendo este camino. En estos momentos, el 65\u00a0% de los brit\u00e1nicos de la <a href=\"https:\/\/www.cosmeticsdesign-europe.com\/Article\/2020\/02\/13\/Generation-Z-beauty-trends-require-fun-play-and-sustainability-say-trend-experts\">generaci\u00f3n Z<\/a> <strong>define la belleza como la confianza en uno mismo<\/strong> (Mintel, 2019). Sin embargo, todav\u00eda hay mucho que hacer: a pesar de esta positividad, el modelo dominante sigue siendo la b\u00fasqueda de la aprobaci\u00f3n externa. La asociaci\u00f3n entre juventud, perfecci\u00f3n, belleza y felicidad es algo que persiste y dificulta el proceso de autoaceptaci\u00f3n. A\u00fan hoy, el 24\u00a0% de los adolescentes estadounidenses declara que su apariencia es un factor de estr\u00e9s principal (Mintel, 2019). Ante estas tendencias contradictorias \u00bfc\u00f3mo puede responder la industria?<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-1b0162e2-7416-4b45-be19-04c1256b800a'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-1b0162e2-7416-4b45-be19-04c1256b800a' id='hs-cta-1b0162e2-7416-4b45-be19-04c1256b800a'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/1b0162e2-7416-4b45-be19-04c1256b800a\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-1b0162e2-7416-4b45-be19-04c1256b800a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/1b0162e2-7416-4b45-be19-04c1256b800a.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '1b0162e2-7416-4b45-be19-04c1256b800a', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#Mantener_la_autenticidad\" >Mantener la autenticidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#Los_laboratorios_cosmeticos_deben_mantener_un_enfoque_sensato\" >Los laboratorios cosm\u00e9ticos deben mantener un enfoque sensato<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#Ayudar_a_los_consumidores_a_encontrar_la_forma_de_expresar_su_belleza\" >Ayudar a los consumidores a encontrar la forma de expresar su belleza<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mantener_la_autenticidad\"><\/span>Mantener la autenticidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque es evidente que los <em>influencers<\/em> han contribuido en <a href=\"https:\/\/blog.weareprovital.com\/es\/colorimetro\/\">el movimiento \u00ab<em>body positive<\/em>\u00bb (o cuerpo en positivo) y de belleza inclusiva<\/a>, uno de cada cuatro adultos que siguen a <em>influencers<\/em> afirma que le <strong>resulta dif\u00edcil encontrar un <em>influencer<\/em> en quien confiar<\/strong>. Esto demuestra que los consumidores est\u00e1n recelosos del contenido de los <em>influencers<\/em>, especialmente al haber un mayor conocimiento sobre el pago de los <em>posts<\/em>. Pese a la tendencia en aumento de <em>influencers<\/em> m\u00e1s aut\u00e9nticos, los consumidores son perfectamente conscientes de que en Instagram y Snapchat solo est\u00e1n los momentos m\u00e1s destacados de la vida de uno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto ha dado lugar a un cambio interesante y, en cierto modo, parad\u00f3jico. En su informe estadounidense sobre <em>influencers<\/em> en internet de 2020, Mintel revelaba que el 56\u00a0% de los adultos que siguen a <em>influencers<\/em> declar\u00f3 que prefer\u00eda a los famosos de internet que animaban a reducir el tiempo que se dedica a las redes sociales. Esto refuerza a\u00fan m\u00e1s la demanda de transparencia y autenticidad de los consumidores, que prefieren que les recuerden que <strong>deben centrarse en la vida real y no en los momentos m\u00e1s destacados<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Los_laboratorios_cosmeticos_deben_mantener_un_enfoque_sensato\"><\/span>Los laboratorios cosm\u00e9ticos deben mantener un enfoque sensato<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 implicaciones tiene esto para los laboratorios cosm\u00e9ticos y las marcas de belleza? El hecho es que, a pesar de lo anterior, las redes sociales y las colaboraciones con <em>influencers<\/em> son algunos de los canales de marketing m\u00e1s potentes de las marcas. Actualmente, el 70\u00a0% de todos los consumidores de productos de belleza y cuidado personal que siguen a <em>influencers<\/em> han comprado un producto recomendado por ellos (Mintel\/Lightspeed, 2019). Por tanto, esto no significa que las marcas deban abandonar las colaboraciones con las redes sociales. Por el contrario, la industria necesita un <strong>enfoque sensato y realista hacia la cultura de los <em>influencers<\/em><\/strong> que d\u00e9 prioridad a la vida real por encima de los ideales digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los laboratorios cosm\u00e9ticos y las marcas m\u00e1s exitosos ser\u00e1n aquellos que apuesten por la demanda de autenticidad de los consumidores. Colaborar con <strong><em>influencers<\/em> diversos<\/strong> que tengan aspecto de personas reales es una estrategia clave. Adem\u00e1s, estar a la vanguardia de las pr\u00e1cticas y las pol\u00edticas, por ejemplo, con <a href=\"https:\/\/blog.weareprovital.com\/es\/marcas-cosmetica-natural-sin-parabenos\/\">ingredientes sostenibles<\/a> o campa\u00f1as publicitarias crudas y realistas, <strong>construye una reputaci\u00f3n de transparencia y autenticidad<\/strong>. Del mismo modo, recurrir a la naturaleza es una buena t\u00e1ctica: en un mundo digital, los ingredientes naturales son se\u00f1al de un enfoque sensato y respetuoso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ayudar_a_los_consumidores_a_encontrar_la_forma_de_expresar_su_belleza\"><\/span>Ayudar a los consumidores a encontrar la forma de expresar su belleza<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En Provital ponemos todo nuestro empe\u00f1o en ayudar a los laboratorios cosm\u00e9ticos a crear <strong>productos que cuiden<\/strong>. Adem\u00e1s, como nos parece importante y sabemos que <strong>la positividad es el n\u00facleo de la belleza<\/strong> y que cuando uno se siente positivo <a href=\"https:\/\/blog.weareprovital.com\/es\/cremas-piel-grasa\/\">su belleza natural brilla en todo su esplendor<\/a>, en Provital desarrollamos ingredientes activos naturales que permiten a todo el mundo encontrar su forma de expresar la belleza. Hoy, los laboratorios cosm\u00e9ticos, las marcas y los <em>influencers<\/em> desempe\u00f1an un papel primordial en la creaci\u00f3n de una industria de belleza m\u00e1s <strong>diversa, inclusiva y aut\u00e9ntica<\/strong>, por ello deber\u00edamos trabajar juntos para convertir esto en una realidad.\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-c547cd08-61d8-4737-b037-802e8a6cc1ff'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-c547cd08-61d8-4737-b037-802e8a6cc1ff' id='hs-cta-c547cd08-61d8-4737-b037-802e8a6cc1ff'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/c547cd08-61d8-4737-b037-802e8a6cc1ff\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-c547cd08-61d8-4737-b037-802e8a6cc1ff\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/c547cd08-61d8-4737-b037-802e8a6cc1ff.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'c547cd08-61d8-4737-b037-802e8a6cc1ff', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La percepci\u00f3n de los consumidores sobre la belleza se ha transformado porque son m\u00e1s conscientes de los est\u00e1ndares de belleza [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expresa-todo-tipo-de-belleza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva<\/title>\n<meta name=\"description\" content=\"Los laboratorios cosm\u00e9ticos deben tomar nota de que los consumidores quieren un contenido de belleza m\u00e1s aut\u00e9ntico y transparente. Aqu\u00ed te contamos m\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva\" \/>\n<meta property=\"og:description\" content=\"Los laboratorios cosm\u00e9ticos deben tomar nota de que los consumidores quieren un contenido de belleza m\u00e1s aut\u00e9ntico y transparente. Aqu\u00ed te contamos m\u00e1s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/\" \/>\n<meta property=\"og:site_name\" content=\"Cocreando Belleza Natural\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weareprovital\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T05:13:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-24T08:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/11\/iStock-1195953296.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Provital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Provital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/\\\/#organization\"},\"headline\":\"Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva\",\"datePublished\":\"2020-11-20T05:13:44+00:00\",\"dateModified\":\"2020-11-24T08:51:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/\"},\"wordCount\":818,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/iStock-1195953296.jpg\",\"articleSection\":[\"Expresa todo tipo de belleza\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/\",\"name\":\"Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/iStock-1195953296.jpg\",\"datePublished\":\"2020-11-20T05:13:44+00:00\",\"dateModified\":\"2020-11-24T08:51:57+00:00\",\"description\":\"Los laboratorios cosm\u00e9ticos deben tomar nota de que los consumidores quieren un contenido de belleza m\u00e1s aut\u00e9ntico y transparente. Aqu\u00ed te contamos m\u00e1s.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/iStock-1195953296.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/iStock-1195953296.jpg\",\"width\":724,\"height\":483,\"caption\":\"Happy smiling young hipster african american teen girl blogger mixed race woman vlogger take selfie record vlog look at mobile camera isolated on pink studio background, portrait, phone cam view\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/laboratorios-cosmeticos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/\",\"name\":\"Provital Blog | Spreading Clean Beauty\",\"description\":\"Sum\u00e9rgete en un universo de inspiraci\u00f3n sobre las \u00faltimas tendencias sobre belleza limpia e ingredientes cosm\u00e9ticos naturales. Te ayudamos a crear productos innovadores.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/#organization\"},\"alternateName\":\"Provital Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/#organization\",\"name\":\"Provital\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/logo-provital-blog.jpeg\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/logo-provital-blog.jpeg\",\"width\":722,\"height\":542,\"caption\":\"Provital\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/weareprovital\",\"https:\\\/\\\/www.instagram.com\\\/weareprovital\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/weareprovital\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZ4Rfswm8jy7-aJU24a1QMA\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/provital-4e89\",\"https:\\\/\\\/www.bloomberg.com\\\/profile\\\/company\\\/3747256Z:SM\",\"https:\\\/\\\/www.dnb.com\\\/business-directory\\\/company-profiles.provital_sa.html\",\"https:\\\/\\\/www.weareprovital.com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/es\\\/#\\\/schema\\\/person\\\/f48e091c80c3fa47c53344c47bacb07c\",\"name\":\"Provital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"caption\":\"Provital\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva","description":"Los laboratorios cosm\u00e9ticos deben tomar nota de que los consumidores quieren un contenido de belleza m\u00e1s aut\u00e9ntico y transparente. Aqu\u00ed te contamos m\u00e1s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/","og_locale":"es_ES","og_type":"article","og_title":"Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva","og_description":"Los laboratorios cosm\u00e9ticos deben tomar nota de que los consumidores quieren un contenido de belleza m\u00e1s aut\u00e9ntico y transparente. Aqu\u00ed te contamos m\u00e1s.","og_url":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/","og_site_name":"Cocreando Belleza Natural","article_publisher":"https:\/\/www.facebook.com\/weareprovital","article_published_time":"2020-11-20T05:13:44+00:00","article_modified_time":"2020-11-24T08:51:57+00:00","og_image":[{"width":724,"height":483,"url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/11\/iStock-1195953296.jpg","type":"image\/jpeg"}],"author":"Provital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Provital","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#article","isPartOf":{"@id":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/"},"author":{"@id":"https:\/\/blog.weareprovital.com\/es\/\/#organization"},"headline":"Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva","datePublished":"2020-11-20T05:13:44+00:00","dateModified":"2020-11-24T08:51:57+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/"},"wordCount":818,"commentCount":0,"publisher":{"@id":"https:\/\/blog.weareprovital.com\/es\/#organization"},"image":{"@id":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/11\/iStock-1195953296.jpg","articleSection":["Expresa todo tipo de belleza"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/","url":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/","name":"Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva","isPartOf":{"@id":"https:\/\/blog.weareprovital.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#primaryimage"},"image":{"@id":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/11\/iStock-1195953296.jpg","datePublished":"2020-11-20T05:13:44+00:00","dateModified":"2020-11-24T08:51:57+00:00","description":"Los laboratorios cosm\u00e9ticos deben tomar nota de que los consumidores quieren un contenido de belleza m\u00e1s aut\u00e9ntico y transparente. Aqu\u00ed te contamos m\u00e1s.","breadcrumb":{"@id":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#primaryimage","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/11\/iStock-1195953296.jpg","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/11\/iStock-1195953296.jpg","width":724,"height":483,"caption":"Happy smiling young hipster african american teen girl blogger mixed race woman vlogger take selfie record vlog look at mobile camera isolated on pink studio background, portrait, phone cam view"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.weareprovital.com\/es\/laboratorios-cosmeticos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.weareprovital.com\/es\/"},{"@type":"ListItem","position":2,"name":"Los laboratorios cosm\u00e9ticos deben participar en la creaci\u00f3n de una belleza m\u00e1s positiva"}]},{"@type":"WebSite","@id":"https:\/\/blog.weareprovital.com\/es\/#website","url":"https:\/\/blog.weareprovital.com\/es\/","name":"Provital Blog | Spreading Clean Beauty","description":"Sum\u00e9rgete en un universo de inspiraci\u00f3n sobre las \u00faltimas tendencias sobre belleza limpia e ingredientes cosm\u00e9ticos naturales. Te ayudamos a crear productos innovadores.","publisher":{"@id":"https:\/\/blog.weareprovital.com\/es\/#organization"},"alternateName":"Provital Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.weareprovital.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.weareprovital.com\/es\/#organization","name":"Provital","url":"https:\/\/blog.weareprovital.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.weareprovital.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2025\/09\/logo-provital-blog.jpeg","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2025\/09\/logo-provital-blog.jpeg","width":722,"height":542,"caption":"Provital"},"image":{"@id":"https:\/\/blog.weareprovital.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/weareprovital","https:\/\/www.instagram.com\/weareprovital\/","https:\/\/www.linkedin.com\/company\/weareprovital","https:\/\/www.youtube.com\/channel\/UCZ4Rfswm8jy7-aJU24a1QMA","https:\/\/www.crunchbase.com\/organization\/provital-4e89","https:\/\/www.bloomberg.com\/profile\/company\/3747256Z:SM","https:\/\/www.dnb.com\/business-directory\/company-profiles.provital_sa.html","https:\/\/www.weareprovital.com"]},{"@type":"Person","@id":"https:\/\/blog.weareprovital.com\/es\/#\/schema\/person\/f48e091c80c3fa47c53344c47bacb07c","name":"Provital","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","caption":"Provital"}}]}},"_links":{"self":[{"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/posts\/2397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/comments?post=2397"}],"version-history":[{"count":2,"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/posts\/2397\/revisions"}],"predecessor-version":[{"id":2399,"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/posts\/2397\/revisions\/2399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/media\/2367"}],"wp:attachment":[{"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/media?parent=2397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/categories?post=2397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.weareprovital.com\/es\/wp-json\/wp\/v2\/tags?post=2397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}