{"id":553,"date":"2020-05-04T07:00:00","date_gmt":"2020-05-04T05:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=553"},"modified":"2024-11-14T13:37:07","modified_gmt":"2024-11-14T11:37:07","slug":"himalaya-ashwagandha","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/es\/himalaya-ashwagandha\/","title":{"rendered":"La tendencia Himalaya ashwagandha: ayurveda y adapt\u00f3genos en cosm\u00e9tica"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El uso de<strong> Himalaya ashwagandha<\/strong> en cosm\u00e9tica se alza como una de las tendencias de belleza y salud m\u00e1s destacadas en los \u00faltimos a\u00f1os. El ashwagandha es un adapt\u00f3geno: un tipo de sustancia no t\u00f3xica de origen vegetal conocida por ayudar al cuerpo a <strong>adaptarse a factores de estr\u00e9s de todo tipo <\/strong>\u2014f\u00edsicos, qu\u00edmicos o biol\u00f3gicos\u2014, permitiendo estabilizar nuestros procesos fisiol\u00f3gicos y promoviendo la <strong>homeostasis <\/strong>en nuestras c\u00e9lulas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas ra\u00edces y hierbas llevan siglos utiliz\u00e1ndose en las pr\u00e1cticas m\u00e9dicas tradicionales chinas y ayurv\u00e9dicas. Hoy, la planta ayurv\u00e9dica ashwagandha se alza como uno de los adapt\u00f3genos m\u00e1s conocidos, vinculada en cosm\u00e9tica a los <a href=\"https:\/\/blog.weareprovital.com\/es\/productos-de-belleza-naturales-para-aliviar-el-estres\/\">productos de belleza naturales que se orientan a aliviar el estr\u00e9s<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-b6f29933-70fd-4d80-a9c8-a4d57b7784e6'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-b6f29933-70fd-4d80-a9c8-a4d57b7784e6' id='hs-cta-b6f29933-70fd-4d80-a9c8-a4d57b7784e6'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/b6f29933-70fd-4d80-a9c8-a4d57b7784e6\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b6f29933-70fd-4d80-a9c8-a4d57b7784e6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/b6f29933-70fd-4d80-a9c8-a4d57b7784e6.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'b6f29933-70fd-4d80-a9c8-a4d57b7784e6', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/es\/himalaya-ashwagandha\/#Que_son_los_adaptogenos_y_para_que_sirven\" >Qu\u00e9 son los adapt\u00f3genos y para qu\u00e9 sirven<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/es\/himalaya-ashwagandha\/#%C2%BFQue_es_la_Himalaya_ashwagandha_y_para_que_sirve\" >\u00bfQu\u00e9 es la Himalaya ashwagandha y para qu\u00e9 sirve?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/es\/himalaya-ashwagandha\/#El_renacimiento_de_los_adaptogenos_y_su_papel_en_cosmetica\" >El renacimiento de los adapt\u00f3genos y su papel en cosm\u00e9tica<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_son_los_adaptogenos_y_para_que_sirven\"><\/span>Qu\u00e9 son los adapt\u00f3genos y para qu\u00e9 sirven<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El concepto de adapt\u00f3geno fue utilizado originalmente por Nikol\u00e1i V. L\u00e1zarev en 1947 para hacer referencia a una sustancia que presuntamente aumentaba la resistencia no espec\u00edfica a <strong>influencias adversas como el estr\u00e9s.<\/strong> El t\u00e9rmino \u00abestr\u00e9s\u00bb se utiliza aqu\u00ed en el sentido cl\u00e1sico, seg\u00fan la definici\u00f3n de Hans Selye, como <strong>estado de homeostasis amenazada <\/strong>(<em>Reflection Paper on the Adaptogenic Concept<\/em>, Agencia Europea de Medicamentos, HMPC, 8 de mayo de 2008). El concepto fue aplicado m\u00e1s tarde en la antigua Uni\u00f3n Sovi\u00e9tica para describir tratamientos que se pensaba que aumentaban la resistencia de los organismos al estr\u00e9s biol\u00f3gico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los adapt\u00f3genos utilizados en alimentos y bebidas se incluyen la <strong>maca<\/strong>, la <strong>moringa<\/strong>, la <strong>albahaca sagrada<\/strong>, la <strong>ashwagandha<\/strong>, la <strong>rodiola <\/strong>y el <strong>amla <\/strong>(grosella espinosa de la India), as\u00ed como algunas<strong> setas medicinales<\/strong>, como el chaga, el reishi y el cordyceps.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_la_Himalaya_ashwagandha_y_para_que_sirve\"><\/span><strong>\u00bfQu\u00e9 es la Himalaya ashwagandha y para qu\u00e9 sirve?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos consideran que el ayurveda es la <strong>ciencia de la salud m\u00e1s antigua del mundo <\/strong>\u2014se origin\u00f3 en la India hace m\u00e1s de 5.000 a\u00f1os. El ayurveda se basa en la <strong>prevenci\u00f3n<\/strong>, por lo que recomienda mantener la salud prestando atenci\u00f3n a lograr el equilibrio en la vida, incluyendo formas adecuadas de pensamiento, buenos h\u00e1bitos de alimentaci\u00f3n, un estilo de vida saludable y el uso de plantas y hierbas con propiedades terap\u00e9uticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de ellas es la ashwagandha, una hierba ayurv\u00e9dica cuya <strong>ra\u00edz <\/strong>y (en menor medida) <strong>fruto<\/strong> contienen los compuestos activos conocidos como <strong>withan\u00f3lidos<\/strong>, que han despertado el inter\u00e9s de la comunidad cient\u00edfica por sus beneficios terap\u00e9uticos y que est\u00e1n detr\u00e1s del uso de esta planta en la medicina tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombre cient\u00edfico <em>Withania somnifera<\/em>, la ashwagandha se emplea en muchos casos: algunas personas la consumen para mejorar sus <strong>habilidades mentales<\/strong> o para reducir el <strong>dolor, <\/strong>la <strong>inflamaci\u00f3n y <\/strong>la <strong>hinchaz\u00f3n<\/strong>. Tambi\u00e9n se puede aplicar en la piel para tratar heridas y dolor de espalda, y para prevenir los efectos del envejecimiento.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la medicina ayurv\u00e9dica, india y unani, la ashwagandha es conocida como el<strong> \u00abginseng indio\u00bb,<\/strong> y tambi\u00e9n se utiliza en la medicina tradicional africana para tratar una gran variedad de dolencias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Igualmente, el inter\u00e9s creciente por esta hierba se ha materializado en un ensayo controlado aleatorio sobre los efectos de <strong>ashwagandha <\/strong>en <strong>adultos con estr\u00e9s cr\u00f3nico <\/strong>(<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/38732539\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pandit et al., 2024<\/a>), que demostr\u00f3 una reducci\u00f3n significativa de los niveles de estr\u00e9s al tomar extractos de ashwagandha en dosis de entre 125 y 500 mg diarios.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_renacimiento_de_los_adaptogenos_y_su_papel_en_cosmetica\"><\/span><strong>El renacimiento de los adapt\u00f3genos y su papel en cosm\u00e9tica<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pese a que no existe una definici\u00f3n ampliamente aceptada del t\u00e9rmino \u00abadapt\u00f3geno\u00bb y de que el concepto siga requiriendo investigaci\u00f3n cl\u00ednica y precl\u00ednica, los adapt\u00f3genos como la ashwagandha est\u00e1n saliendo de la sombra y viven un resurgimiento. Esto se ve reflejado en <strong>investigaci\u00f3n cient\u00edfica<\/strong> cada vez m\u00e1s interesada en los adapt\u00f3genos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed, se sabe que las <a href=\"https:\/\/meetglimpse.com\/trend\/adaptogen\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00fasquedas sobre adapt\u00f3genos <\/a>han<strong> aumentado un 22% en 2024<\/strong> respecto al a\u00f1o anterior, mientras que se espera que su valor de mercado se expanda a un CAGR del 7% hasta 2030, seg\u00fan <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/adaptogens-market-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grand View Research.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que la reputaci\u00f3n de estos ingredientes para el bienestar o el alivio del estr\u00e9s se extiende, los adapt\u00f3genos aplicados a cosm\u00e9tica como el Himalaya ashwagandha suponen una oportunidad \u00fanica de innovaci\u00f3n en belleza y cuidado personal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es especialmente prometedor en el mercado de la<strong> protecci\u00f3n de la piel contra factores de estr\u00e9s ambientales<\/strong>, as\u00ed como de caracter\u00edsticas <strong>antiedad<\/strong>, uno de los primeros <em>claims<\/em> vinculados a los adapt\u00f3genos, que ya en 2019 se mencionaron en un 70 % de los productos de belleza con adapt\u00f3genos, seg\u00fan cifras de Mintel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un momento en el que el 67% de las consumidoras de productos cosm\u00e9ticos aseguran optar por productos que promueven la<strong> salud general de la piel <\/strong>(frente a f\u00f3rmulas orientadas a un problema espec\u00edfica), los adapt\u00f3genos suponen igualmente una oportunidad clave para innovar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde <strong>Provital<\/strong>, como aliados para la innovaci\u00f3n cosm\u00e9tica de origen vegetal, ofrecemos extractos de alta calidad basados en adapt\u00f3genos, ayudando a las marcas a innovar en este nuevo y prometedor segment. En esta l\u00ednea, ofrecemos nuestro extracto de <a href=\"https:\/\/www.weareprovital.com\/es\/caremotives\/vitacares\/extracto-curcuma\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u00farcuma<\/strong><\/a><strong> <\/strong>y <a href=\"https:\/\/www.weareprovital.com\/es\/caremotives\/vitacares\/extracto-ginseng\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ginseng<\/strong><\/a>, adem\u00e1s de activos como <a href=\"https:\/\/www.weareprovital.com\/es\/careactives\/kerascalp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kerascalp\u2122<\/strong><\/a> para el cuidado del cuero cabelludo y obtenido del amla.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-c36e1be0-a9f8-43f0-b70d-de9ac87e582e'>\n\t\t\t\t\t<span class='hs-cta-node 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HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El uso de Himalaya ashwagandha en cosm\u00e9tica se alza como una de las tendencias de belleza y salud m\u00e1s destacadas [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":13077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion-compartida"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Himalaya ashwagandha: ayurveda y adapt\u00f3genos en cosm\u00e9tica<\/title>\n<meta name=\"description\" content=\"Descubre los beneficios y usos de la Himalaya ashwagandha, un 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