Nous diffusons la beauté naturelle

Comment les tendances telles que la dermocosmétique et le « dermohacking » façonnent les marques de maquillage françaises

Emerging trends in natural ingredients and the rise of dermocosmetics are taking over the world and the French cosmetics brands are no exception. 

The French beauty market is often looked at for a glimpse at a sophisticated, evolved industry, with French cosmetics brands characterized by their commitment to quality, innovation, and elegance. 

As such, increasing emphasis has been placed on up-and-coming trends, such as the use of natural and organic ingredients and dermocosmetics (the blend of dermatology and cosmetics). In this context, ground-breaking approaches such as ‘dermohacking’ are bringing a much-needed breath of fresh air to French cosmetics brands.

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French cosmetics brands and their new focus on natural products

In fact, the majority of luxury beauty and fragrance companies are French cosmetics brands, a reality that has meant that products originating in France are often recognised worldwide and associated with premium quality.

French cosmetic brands have a long-standing reputation as global leaders in the beauty and cosmetics industry. Perhaps one key identifier is their focus on sTheir rich heritage in cosmetics and emphasis on high-quality ingredients has meant French cosmetic brands are also taking the lead when it comes to meeting consumer demands for natural products. 

As such, French cosmetics brands are leveraging this expertise to offer a wide range of skincare, haircare, and beauty products that prioritize natural and qualitative ingredients.

Leading dermocosmetic efforts in French cosmetic market

At the same time, this coexists with a movement towards dermocosmetics. This self-described category focuses on scientifically formulated products that offer both cosmetic and therapeutic benefits, addressing specific skin concerns, and that are mostly found in pharmacies (or similar, depending on the area of the world). Anyhow, it refers to the combination of dermatology and beautyand has gained significant popularity in recent years. 

French beauty brands have been at the forefront of the dermocosmetics development, leveraging their expertise in dermatology research to create effective skincare solutions. These products are often backed by scientific studies, formulated with dermatologist-recommended ingredients, and undergo rigorous testing to ensure efficacy and safety.

As such, the French beauty market, with its focus on dermocosmetics, has become a hub for innovation and research where advanced skincare solutions are able to cater to diverse skin types and concerns. This emphasis on innovation contributes to the rise of new trends, as companies constantly strive to develop cutting-edge products that deliver visible results.

This focus has become a key indicator and success factor for the future of french cosmetic brands, particularly in the promising field of well-aging. It’s precisely in this area where ground-breaking concepts such as “senescent cell removal” could be particularly successful, and especially now thatunprecedented advances on cellular senescence take ground in the scientific community and the beauty industry can better tap into the opportunities that this segment offers.

How French cosmetic brands are innovating in an already saturated “natural ingredient” market

While natural ingredients like chamomile, aloe vera, and green tea appeal to a certain type of consumer, their lack of innovation can be off-putting for “thrill-seeking” consumers.

This is where ‘dermohacking cosmetics’ stand out. Provital’s concept offers an innovative marketing positioning that can be crucial in a saturated market such as the one inhabited by French cosmetic brands. 

Here, the dermocosmetic revolution synchronizes with the incorporation of natural ingredients, and the use of technology for an enhanced health, blending the benefits of scientifically-created products with the goodness of natural ingredients. This combination allows consumers to address their specific skin concerns while also enjoying the soothing and nourishing effects of botanical extracts. 

It’s precisely in this context where Altheostem™ was born. This well-aging active targets the accumulation of senescent cells, now considered one of the most important hallmarks of aging. This is a lab-grown ingredient that builds from the petals of Althea rosea and is able to seize the power of plant stem cells for self-renewal. 

As such, it selectively induces the elimination of senescent skin cells that produce most of the aging signs. Through this biotechnological plant ingredient, French cosmetics brands open the door to a cosmetic formula with a very effective and accurate way to prolong the skin’s youthful and healthy state.

As regulating senescence becomes a crucial trend claim, Altheostem™ stands out as an undeniable ‘dermohacker’ whose tailored biological action was proven by AI-analysis to demonstrate with a greater thoroughness its ability to reduce the apparent age of volunteers by over 3 years.

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