{"id":3792,"date":"2021-05-07T13:32:55","date_gmt":"2021-05-07T11:32:55","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=3792"},"modified":"2021-05-07T13:32:56","modified_gmt":"2021-05-07T11:32:56","slug":"les-benefices-d-une-strategie-rse","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/fr\/les-benefices-d-une-strategie-rse\/","title":{"rendered":"Les b\u00e9n\u00e9fices de la mise en \u0153uvre d\u2019une strat\u00e9gie RSE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A l&rsquo;\u00e9poque des <strong>consommateurs sains<\/strong>, il ne suffit pas de simplement se positionner en faveur de l\u2019\u00e9thique et d\u2019id\u00e9aux \u2013 les consommateurs veulent que les soci\u00e9t\u00e9s leur apportent des preuves de leurs valeurs morales. De ce fait, les <strong>b\u00e9n\u00e9fices d\u2019une strat\u00e9gie RSE<\/strong> sont essentiels \u00e0 l\u2019image de la marque. Au lieu des habituels stratag\u00e8mes marketing ax\u00e9s sur la consommation, les consommateurs pr\u00e9f\u00e8rent un<strong> comportement d&rsquo;achat plus \u00e9thique<\/strong>. Prenez par exemple les promotions \u2018Un achat, un don\u2019 : plut\u00f4t que l\u2019antique offre \u2018Un produit achet\u00e9, un produit offert\u2019, les consommateurs sont encourag\u00e9s \u00e0 investir dans de bonnes causes tout en profitant de leur achat. Cette strat\u00e9gie est particuli\u00e8rement efficace pour les <strong>marques de cosm\u00e9tiques durables<\/strong>, qui proposent des produits de luxe tout en respectant des normes \u00e9thiques.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/fr\/les-benefices-d-une-strategie-rse\/#Les_benefices_de_la_mise_en_oeuvre_dune_strategie_RSE\" >Les b\u00e9n\u00e9fices de la mise en \u0153uvre d\u2019une strat\u00e9gie RSE&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/fr\/les-benefices-d-une-strategie-rse\/#Comment_une_strategie_RSE_peut-elle_beneficier_a_la_collectivite_BioDeVaTe_de_Provita_et_les_benefices_de_la_mise_en_place_dune_strategie_RSE\" >Comment une strat\u00e9gie RSE peut-elle b\u00e9n\u00e9ficier \u00e0 la collectivit\u00e9 ? BioDeVaTe de Provita et les b\u00e9n\u00e9fices de la mise en place d\u2019une strat\u00e9gie RSE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/fr\/les-benefices-d-une-strategie-rse\/#Donner_plus_de_sens_aux_projets_RSE\" >Donner plus de sens aux projets RSE<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_benefices_de_la_mise_en_oeuvre_dune_strategie_RSE\"><\/span><strong>Les b\u00e9n\u00e9fices de la mise en \u0153uvre d\u2019une strat\u00e9gie RSE&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les pr\u00e9occupations environnementales des consommateurs sont \u00e0 l\u2019origine de l\u2019importance plus grande accord\u00e9e \u00e0 la <strong>responsabilit\u00e9 d\u2019entreprise<\/strong>. En fait, 6 consommateurs sur 10 souhaitent modifier leurs habitudes d&rsquo;achat pour r\u00e9duire leur impact environnemental, selon une \u00e9tude men\u00e9e par IBM.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-bec85978-6184-4341-8c80-cedc17a40cd0'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-bec85978-6184-4341-8c80-cedc17a40cd0' id='hs-cta-bec85978-6184-4341-8c80-cedc17a40cd0'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/bec85978-6184-4341-8c80-cedc17a40cd0\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bec85978-6184-4341-8c80-cedc17a40cd0\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/bec85978-6184-4341-8c80-cedc17a40cd0.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'bec85978-6184-4341-8c80-cedc17a40cd0', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, en cette \u00e9poque de post-r\u00e9cession, les valeurs de <strong>responsabilisation <\/strong>et de <strong>durabilit\u00e9 <\/strong>ont impr\u00e9gn\u00e9 le domaine \u00e9thique, obligeant les soci\u00e9t\u00e9s \u00e0 faire la d\u00e9monstration de leur responsabilit\u00e9 environnementale, sociale et fiscale. Cependant, du fait de cette obligation, le<strong> march\u00e9 RSE <\/strong>est de plus en plus satur\u00e9, et les soci\u00e9t\u00e9s ont plus de mal \u00e0 se d\u00e9marquer. Les attentes des consommateurs ne se limitent pas \u00e0 l\u2019\u00e9cologie; ils attendent des soci\u00e9t\u00e9s davantage d\u2019actions RSE qui prot\u00e8gent l\u2019environnement et aident les communaut\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme il est de plus en plus important de se d\u00e9marquer dans le domaine RSE, mettre en place une strat\u00e9gie RSE sur le march\u00e9 de la beaut\u00e9 et des soins personnels pr\u00e9sente au moins<strong> 3 b\u00e9n\u00e9fices cl\u00e9s<\/strong>, des b\u00e9n\u00e9fices vraiment utiles :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La valorisation de la marque et la r\u00e9putation<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si le march\u00e9 RSE est de plus en plus satur\u00e9, manifester de l\u2019int\u00e9r\u00eat pour des actions d\u2019entreprise align\u00e9es sur les valeurs environnementales et \u00e9thiques est toujours un facteur distinctif cl\u00e9. Ceci est logique puisque prendre des mesures appropri\u00e9es et adopter une approche RSE suscitent l\u2019attention positive des m\u00e9dias et attirent sur les r\u00e9seaux sociaux une communaut\u00e9 de consommateurs recherchant des marques respectueuses de l\u2019environnement. En fait, en tr\u00e8s peu de temps, les cosm\u00e9tiques respectueux de l\u2019environnement sont rapidement devenus leaders sur le march\u00e9 .\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>L\u2019augmentation des ventes<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si l&rsquo;approche RSE permet d&rsquo;am\u00e9liorer la r\u00e9putation d\u2019une soci\u00e9t\u00e9, elle offre \u00e9galement d\u2019autres b\u00e9n\u00e9fices comme l\u2019accroissement des ventes. Selon Interbrand, 66% des consommateurs acceptent de payer plus pour des produits propos\u00e9s par des soci\u00e9t\u00e9s socialement responsables.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Le respect des r\u00e9glementations nationales et internationales<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Comme les consommateurs veulent de plus en plus de produits \u00e9thiques et respectueux de l\u2019environnement, les gouvernements et les organisations internationales r\u00e9pondent \u00e0 cette demande. En fait, adopter une strat\u00e9gie RSE pourrait \u00eatre pratiquement obligatoire, comme le r\u00e9v\u00e8le l\u2019interview \u2018Rencontrez l\u2019expert\u2019 avec Jordi Oliver .\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_une_strategie_RSE_peut-elle_beneficier_a_la_collectivite_BioDeVaTe_de_Provita_et_les_benefices_de_la_mise_en_place_dune_strategie_RSE\"><\/span><strong>Comment une strat\u00e9gie RSE peut-elle b\u00e9n\u00e9ficier \u00e0 la collectivit\u00e9 ? <\/strong><strong>BioDeVaTe de Provita et les b\u00e9n\u00e9fices de la mise en place d\u2019une strat\u00e9gie RSE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Provital a plac\u00e9 la durabilit\u00e9 et la responsabilit\u00e9 sociale au c\u0153ur de ses op\u00e9rations. Pour Provital, il ne s&rsquo;agit pas d\u2019un simple effet communication \u2013 en tant qu\u2019organisation, nous pensons que nous avons le potentiel, la capacit\u00e9 et l\u2019obligation de le faire. En investissant dans des projets locaux et internationaux pour cr\u00e9er une cha\u00eene d&rsquo;approvisionnement \u00e9quitable et respectueuse de l\u2019environnement, la soci\u00e9t\u00e9 soutient activement <strong>des pratiques durables et \u00e9thiques <\/strong>, optimisant ainsi les b\u00e9n\u00e9fices tir\u00e9s de la mise en place d\u2019une strat\u00e9gie RSE. Un parfait exemple est le <strong>projet BioDeVaTe <\/strong>avec des agriculteurs de Vall del Tenes, \u00e0 seulement 50 km de son si\u00e8ge \u00e0 Barcelone. Provital a sign\u00e9 un accord avec ces producteurs locaux qui leur fournissent <strong>des plantes aromatiques biologiques <\/strong>qui sont des mati\u00e8res premi\u00e8res compl\u00e8tement tra\u00e7ables pour leurs actifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019un de ces agriculteurs est Pilar Comes, qui a lanc\u00e9 son exploitation <strong>Parc de los Olors<\/strong> en 2017. Pilar et son \u00e9quipe utilisent<strong> des m\u00e9thodes de cultures mixtes \u00e0 petite \u00e9chelle <\/strong>pour cultiver biologiquement des esp\u00e8ces locales. Recourant uniquement \u00e0 des m\u00e9thodes de production manuelles et artisanales, Parc de los Olors privil\u00e9gie des esp\u00e8ces locales de grande qualit\u00e9 cultiv\u00e9es de mani\u00e8re durable. Actuellement, la ferme fournit \u00e0 Provital <strong>11 esp\u00e8ces herbac\u00e9es cultiv\u00e9es biologiquement<\/strong>, comme la camomille, le thym, le romarin, la lavande, le calendula, l\u2019armoise et la m\u00e9lisse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non seulement le travail de Pilar joue un r\u00f4le crucial dans la <strong>&nbsp;cha\u00eene d&rsquo;approvisionnement \u00e9cologique <\/strong>des produits Provital, mais son exploitation participe \u00e9galement activement \u00e0 la pr\u00e9servation et la promotion du<strong> patrimoine traditionnel<\/strong> de la r\u00e9gion. En organisant des visites p\u00e9dagogiques pour des groupes scolaires, Pilar et son \u00e9quipe assurent la transmission du savoir traditionnel sur les plantes m\u00e9dicinales.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donner_plus_de_sens_aux_projets_RSE\"><\/span><strong>Donner plus de sens aux projets RSE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nos jours, les consommateurs n&rsquo;adh\u00e8rent pas \u00e0 des projets de responsabilit\u00e9 d\u2019entreprise qui leur semblent n\u2019avoir qu\u2019un caract\u00e8re <strong>purement symbolique<\/strong>. Le consommateur sain souhaite plut\u00f4t que les soci\u00e9t\u00e9s mettent en place des pratiques \u00e9thiques \u00e0 chaque \u00e9tape de leur cha\u00eene d&rsquo;approvisionnement. En tant que client et<strong> fabricant ax\u00e9 sur l\u2019\u00e9thique <\/strong>de cosm\u00e9tiques durables, Provital est consciente des b\u00e9n\u00e9fices apport\u00e9s par la mise en place d\u2019une strat\u00e9gie RSE. Par des projets comme BioDeVaTe, Provital investit dans des pratiques responsables en termes d&rsquo;\u00e9conomie, d\u2019environnement et socialement, et les encourage. Plus en aval dans la cha\u00eene d&rsquo;approvisionnement, Provital fait profiter de ces b\u00e9n\u00e9fices les <strong>fabricants de cosm\u00e9tiques,<\/strong> qui peuvent \u00eatre s\u00fbrs que leurs actifs jouent un r\u00f4le dans leurs larges aspirations RSE \u2013 une <strong>approche holistique <\/strong>de la RSE que les consommateurs sains recherchent.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-e290bfbc-5e13-4dcd-bbf7-4753f372d86b'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-e290bfbc-5e13-4dcd-bbf7-4753f372d86b' id='hs-cta-e290bfbc-5e13-4dcd-bbf7-4753f372d86b'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a 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simplement se positionner en faveur de l\u2019\u00e9thique et d\u2019id\u00e9aux \u2013 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-3792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agir-pour-la-planete-et-les-hommes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les b\u00e9n\u00e9fices de la mise en \u0153uvre d\u2019une strat\u00e9gie RSE<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrir les b\u00e9n\u00e9fices d\u2019une strat\u00e9gie RSE et comment Provital l\u2019a mise en \u0153uvre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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