{"id":4255,"date":"2021-06-09T13:46:38","date_gmt":"2021-06-09T11:46:38","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=4255"},"modified":"2021-09-30T12:33:13","modified_gmt":"2021-09-30T10:33:13","slug":"analyse-ingredients-cosmetiques","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/fr\/analyse-ingredients-cosmetiques\/","title":{"rendered":"Analyse des ingr\u00e9dients cosm\u00e9tiques: Les consommateurs accordent de plus en plus d\u2019importance aux ingr\u00e9dients"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&rsquo;analyse des ingr\u00e9dients cosm\u00e9tiques est devenue cruciale sur le march\u00e9 actuel de la beaut\u00e9 et des soins personnels. Alors que la technologie est de plus en plus pr\u00e9sente dans nos vies et que l\u2019<strong>information <\/strong>est toujours plus facile \u00e0 trouver et \u00e0 assimiler, les consommateurs d\u2019aujourd\u2019hui deviennent plus prudents lorsqu\u2019il s&rsquo;agit de <strong>rechercher <\/strong>et <strong>choisir <\/strong>des produits. Les informations donn\u00e9es par les marques et les soci\u00e9t\u00e9s doivent donc \u00eatre valid\u00e9es, et l\u2019efficacit\u00e9 des ingr\u00e9dients doit \u00eatre prouv\u00e9e et appuy\u00e9e par des donn\u00e9es. De belles paroles et des promesses creuses ont toujours \u00e9t\u00e9 transparentes, mais elles peuvent maintenant facilement compromettre l\u2019avenir d\u2019un produit ou d\u2019une marque. Une analyse claire et <strong>transparente des ingr\u00e9dients cosm\u00e9tiques<\/strong> joue donc un r\u00f4le essentiel.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Un grand nombre de raisons expliquent ceci. D&rsquo;abord, les rappels de produits, les arguments discutables et opaques, et les pratiques commerciales suspectes ont rendu les gens plus <strong>suspicieux <\/strong>lorsqu\u2019ils font leurs achats. En raison de la r\u00e9cente <strong>r\u00e9cession <\/strong>, les consommateurs font leurs achats en toute conscience et se tiennent mieux inform\u00e9s gr\u00e2ce au d\u00e9veloppement des outils de tra\u00e7age des produits et des prix. En bref, le consommateur d&rsquo;aujourd\u2019hui est <strong>&nbsp;en partie sceptique, en partie d\u00e9tective.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-e35277bf-85a2-4d6b-8259-ffcf0c04bcd0'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-e35277bf-85a2-4d6b-8259-ffcf0c04bcd0' id='hs-cta-e35277bf-85a2-4d6b-8259-ffcf0c04bcd0'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/e35277bf-85a2-4d6b-8259-ffcf0c04bcd0\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-e35277bf-85a2-4d6b-8259-ffcf0c04bcd0\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/e35277bf-85a2-4d6b-8259-ffcf0c04bcd0.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'e35277bf-85a2-4d6b-8259-ffcf0c04bcd0', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, ce ph\u00e9nom\u00e8ne est devenu plus marqu\u00e9 du fait que les consommateurs d&rsquo;aujourd\u2019hui ne sont pas seulement plus inform\u00e9s, ils sont aussi plus <strong>connect\u00e9s les uns aux autres <\/strong>. Il n&rsquo;a jamais \u00e9t\u00e9 plus facile de diffuser l\u2019information sur les mauvaises pratiques commerciales, gr\u00e2ce aux sites comme Facebook, Twitter, Yelp et Angie\u2019s List.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cons\u00e9quence, la n\u00e9cessit\u00e9 de <strong>transparence <\/strong>&nbsp;des marques n\u2019a jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9e et on n\u2019a jamais eu autant besoin d&rsquo;une analyse des cosm\u00e9tiques.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/fr\/analyse-ingredients-cosmetiques\/#Simplicite_et_transparence_les_notions_cles_des_ingredients_cosmetiques\" >Simplicit\u00e9 et transparence : les notions cl\u00e9s des ingr\u00e9dients cosm\u00e9tiques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/fr\/analyse-ingredients-cosmetiques\/#Legislation_sur_lanalyse_des_ingredients_cosmetiques\" >L\u00e9gislation sur l\u2019analyse des ingr\u00e9dients cosm\u00e9tiques<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Simplicite_et_transparence_les_notions_cles_des_ingredients_cosmetiques\"><\/span><strong>Simplicit\u00e9 et transparence : les notions cl\u00e9s des ingr\u00e9dients cosm\u00e9tiques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme la vie quotidienne devient toujours plus tr\u00e9pidante, la <strong>recherche d\u2019une plus grande simplicit\u00e9 <\/strong>devrait progresser dans le secteur de la beaut\u00e9, et cette tendance est particuli\u00e8rement \u00e9vidente pour les soins capillaires . Nous avons d\u00e9j\u00e0 constat\u00e9 un int\u00e9r\u00eat \u00e9lev\u00e9 pour les <strong>\u00a0offres de soins naturels<\/strong>, les <strong><a href=\"https:\/\/blog.weareprovital.com\/fr\/relachement-cutane\/\">rem\u00e8des traditionnels <\/a>\u00e0 base de plantes<\/strong>, et les <strong>\u00a0alternatives avec des ingr\u00e9dients naturellement sains<\/strong>. Tout ceci, au moins en partie, est li\u00e9 au basculement vers des pratiques de production simples mais transparentes tout au long du cycle de vie du produit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n\u2019est alors pas surprenant que la <strong>demande <\/strong>de produits contenant des ingr\u00e9dients naturels soit en hausse. 29% des consommateurs souhaitent des ingr\u00e9dients naturels dans les produits de soins de la peau et 19% recherchent la transparence des ingr\u00e9dients, selon <a href=\"https:\/\/cosmeticobs.com\/fr\/articles\/marche-70\/soins-de-beaute-dans-le-monde-une-etude-deuromonitor-2416\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">l\u2019\u00c9tude Beaut\u00e9 d\u2019Euromonitor International<\/a> men\u00e9e en 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques r\u00e9pondent aux demandes de simplicit\u00e9 des consommateurs en r\u00e9duisant le nombre d\u2019ingr\u00e9dients dans les formulations de produits. Cela inclut la r\u00e9alisation d\u2019<strong>une analyse soign\u00e9e des ingr\u00e9dients cosm\u00e9tiques,<\/strong> comme pour la s\u00e9rie Kear de Provital de produits de soins capillaires naturels tr\u00e8s efficaces, qui comprennent, entre autres, du <strong><a href=\"https:\/\/www.weareprovital.com\/en\/careactives\/keratrix\" target=\"_blank\" rel=\"noreferrer noopener\">Keratrix\u2122<\/a> <\/strong>pour les cheveux ab\u00eem\u00e9s et fragilis\u00e9s et du <strong><a href=\"https:\/\/www.weareprovital.com\/en\/careactives\/keranutri\" target=\"_blank\" rel=\"noreferrer noopener\">Keranutri\u2122<\/a> <\/strong>pour des cheveux plus denses et plus r\u00e9sistants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour certaines marques de beaut\u00e9, la <strong>simplicit\u00e9 <\/strong>est une philosophie au c\u0153ur de leurs activit\u00e9s et l\u2019image de leurs produits repose sur la mention de la liste des ingr\u00e9dients sur l\u2019emballage ainsi que sur l&rsquo;analyse des cosm\u00e9tiques subie par les produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, le d\u00e9sir de transparence est \u00e0 l\u2019origine de <strong>nouveaux mod\u00e8les de distribution<\/strong> de cosm\u00e9tiques de qualit\u00e9 \u00e0 moindre marge, que certaines soci\u00e9t\u00e9s ont pleinement adopt\u00e9s. Selon ces mod\u00e8les, les soci\u00e9t\u00e9s vendent <strong>directement au consommateur <\/strong>et ceci leur permet de r\u00e9duire les co\u00fbts des cha\u00eenes logistiques et d\u2019offrir des produits \u00e0 des prix abordables avec un m\u00eame niveau de qualit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legislation_sur_lanalyse_des_ingredients_cosmetiques\"><\/span><strong>L\u00e9gislation sur l\u2019analyse des ingr\u00e9dients cosm\u00e9tiques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est tr\u00e8s important que les soci\u00e9t\u00e9s suivent de pr\u00e8s la l\u00e9gislation sur les <strong>termes trompeurs et flous<\/strong>. Tout comme le march\u00e9 du cr\u00e9dit a vu sa transparence renforc\u00e9e par les l\u00e9gislateurs, les autres secteurs pourraient voir \u00e9galement des mesures gouvernementales r\u00e9pressives d\u00e9terminer leur mani\u00e8re de communiquer sur les caract\u00e9ristiques des produits dans les publicit\u00e9s et dans les rayons. Comme toujours, les soci\u00e9t\u00e9s intelligentes prendront une longueur d&rsquo;avance. Non seulement en <strong>pr\u00e9disant <\/strong>les changements de l\u00e9gislation sur l&rsquo;analyse des ingr\u00e9dients cosm\u00e9tiques, mais \u00e9galement en <strong>modifiant soigneusement <\/strong>leurs strat\u00e9gies pour r\u00e9pondre aux attentes et aux besoins en constante \u00e9volution de leurs nouveaux consommateurs qui se comportent comme des d\u00e9tectives.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-c9b1d1c6-552a-433f-b615-635ea7c1d49b'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-c9b1d1c6-552a-433f-b615-635ea7c1d49b' id='hs-cta-c9b1d1c6-552a-433f-b615-635ea7c1d49b'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/c9b1d1c6-552a-433f-b615-635ea7c1d49b\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-c9b1d1c6-552a-433f-b615-635ea7c1d49b\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/c9b1d1c6-552a-433f-b615-635ea7c1d49b.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'c9b1d1c6-552a-433f-b615-635ea7c1d49b', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;analyse des ingr\u00e9dients cosm\u00e9tiques est devenue cruciale sur le march\u00e9 actuel de la beaut\u00e9 et des soins personnels. Alors que [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-4255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-partage-de-linnovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse des ingr\u00e9dients cosm\u00e9tiques: Les consommateurs accordent de plus en plus d\u2019importance aux ingr\u00e9dients<\/title>\n<meta name=\"description\" content=\"L&#039;analyse des ingr\u00e9dients cosm\u00e9tiques r\u00e9pond aux attentes des consommateurs qui veulent plus de transparence dans les informations donn\u00e9es sur les ingr\u00e9dients.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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