{"id":4388,"date":"2021-06-17T13:19:27","date_gmt":"2021-06-17T11:19:27","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=4388"},"modified":"2024-03-04T12:40:26","modified_gmt":"2024-03-04T10:40:26","slug":"shampoing-solide","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/","title":{"rendered":"Un shampoing solide pour r\u00e9pondre \u00e0 la plus importante des nouvelles tendances de la beaut\u00e9 durable"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&rsquo;ann\u00e9e derni\u00e8re, l&rsquo;\u00e9tude de consommation sur 35 march\u00e9s de Mintel a r\u00e9v\u00e9l\u00e9 que 41% des consommateurs fran\u00e7ais pensent qu\u2019utiliser des produits de beaut\u00e9 respectueux de l\u2019environnement leur procure un sentiment de bien-\u00eatre. Cela d\u00e9montre un profond changement : maintenant, les marques adoptent des pratiques plus durables et proposent des produits avec un emballage recycl\u00e9 ou sans plastique. Prenez un shampoing solide, par exemple ; ces produits sont vraiment bien plus respectueux de l\u2019environnement du fait du moindre usage de bouteilles traditionnelles en plastique.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Cette tendance gagne &nbsp;rapidement du terrain dans le domaine des soins capillaires, o\u00f9 les marques commercialisent divers produits pour les cheveux et le cuir chevelu en format solide. Dans cet article, nous nous int\u00e9ressons en d\u00e9tail \u00e0 ces tendances du march\u00e9 et pr\u00e9sentons la formule du shampoing solide de Provital.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-b32ac27a-e277-4b26-ae67-08ceab805914'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-b32ac27a-e277-4b26-ae67-08ceab805914' id='hs-cta-b32ac27a-e277-4b26-ae67-08ceab805914'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/b32ac27a-e277-4b26-ae67-08ceab805914\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b32ac27a-e277-4b26-ae67-08ceab805914\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/b32ac27a-e277-4b26-ae67-08ceab805914.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'b32ac27a-e277-4b26-ae67-08ceab805914', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/#Tendances_des_consommateurs_en_faveur_de_produits_sans_plastique\" >Tendances des consommateurs en faveur de produits sans plastique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/#La_formule_du_shampoing_solide_de_Provital\" >La formule du shampoing solide de Provital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/#Solide_et_durable\" >Solide et durable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/#Formule\" >Formule<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/#Description\" >Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/#Apparence\" >Apparence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/#Mode_demploi\" >Mode d\u2019emploi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/#Cible\" >Cible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/#Ingredients\" >Ingr\u00e9dients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.weareprovital.com\/fr\/shampoing-solide\/#Notes\" >Notes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendances_des_consommateurs_en_faveur_de_produits_sans_plastique\"><\/span>Tendances des consommateurs en faveur de produits sans plastique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans chaque secteur, les consommateurs remettent en cause l\u2019utilisation des emballages plastiques. Ce ph\u00e9nom\u00e8ne est motiv\u00e9 par une prise de conscience grandissante du probl\u00e8me de la pollution par le plastique, qui conduit de nombreux consommateurs \u00e0 rechercher des alternatives au plastique. Par exemple, 84% de consommateurs espagnols \u2013 un taux incroyable \u2013&nbsp; aimeraient que les marques utilisent des emballages plus respectueux de l\u2019environnement. Par ailleurs, 55% des consommateurs britanniques de produits de beaut\u00e9 se disent int\u00e9ress\u00e9s par l\u2019achat de produits avec un emballage r\u00e9duit ou sans plastique (Mintel\/Lightspeed, juin 2019). Pour r\u00e9pondre \u00e0 cette demande d\u00e9montr\u00e9e par les statistiques, il est essentiel que les marques cherchent comment r\u00e9duire ou \u00e9liminer leurs emballages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le secteur des soins capillaires est traditionnellement domin\u00e9 par des produits commercialis\u00e9s en bouteilles en plastique. Cependant, cela n\u2019est pas forc\u00e9ment n\u00e9cessaire ; en fait, de nombreux produits de soins capillaires pourraient \u00eatre fabriqu\u00e9s en format solide, comme des shampoings, apr\u00e8s-shampoings et soins sans rin\u00e7age. De plus, ces formules solides offrent des bienfaits sp\u00e9cifiques, en particulier lorsqu\u2019il s&rsquo;agit de soins du cuir chevelu. Avec de tels chiffres irr\u00e9futables d\u00e9montr\u00e9s par les \u00e9tudes de march\u00e9, c\u2019est un concept sur lequel les marques doivent commencer \u00e0 faire des recherches, non seulement pour r\u00e9pondre \u00e0 la demande des consommateurs, mais \u00e9galement pour am\u00e9liorer l\u2019efficacit\u00e9 de leurs formules.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_formule_du_shampoing_solide_de_Provital\"><\/span>La formule du shampoing solide de Provital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Provital s\u2019engage \u00e0 prot\u00e9ger l\u2019environnement, et c\u2019est pour cela que nous avons d\u00e9velopp\u00e9 une formule innovante de shampoing solide. Habituellement, les shampoings et apr\u00e8s-shampoings solides sont fabriqu\u00e9s sans les forts d\u00e9tergents utilis\u00e9s dans les shampoings liquides, ce qui en fait des produits nettoyants plus doux \u2013 une caract\u00e9ristique \u00e0 laquelle les actifs de Provital r\u00e9pondent parfaitement. Tout comme les actifs de Provital, cette formule est nourrissante, douce et efficace, avec de nombreux bienfaits pour la peau du cuir chevelu comme pour les cheveux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, nous consid\u00e9rons le cuir chevelu comme une extension de la peau du visage n\u00e9cessitant des soins sp\u00e9ciaux. Les consommateurs reconnaissent maintenant l\u2019importance du soin du cuir chevelu, il s&rsquo;agit donc d\u2019une \u00e9volution raisonnable pour les produits de soins capillaires. Par ailleurs, un cuir chevelu en bonne sant\u00e9 favorise la croissance des cheveux ; comme les consommateurs accordent de plus en plus d\u2019importance \u00e0 leur sant\u00e9 et adoptent une approche holistique pour ce qui rel\u00e8ve de leur propre bien-\u00eatre, ils sont conscients qu\u2019un cuir chevelu sain favorise des cheveux forts et sains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, ce shampoing solide contient l&rsquo;actif Polyplant pour cheveux normaux. Cet actif est compos\u00e9 d\u2019extraits de plantes et d\u2019algues pour hydrater et entretenir tout autant le cuir chevelu que les cheveux, apportant ainsi&nbsp;une texture plus lisse et plus douce. Tout aussi nourrissant est l\u2019actif Aloe Vera Gel-ECO, qui est parfait pour les cuirs chevelus sensibles et irrit\u00e9s. Cependant, l&rsquo;actif le plus fascinant est peut-\u00eatre Vitaoils Plus. M\u00e9lange innovant de riches huiles naturelles, Vitaoils Plus hydrate, prot\u00e8ge et lisse les cheveux de la racine \u00e0 la pointe. En outre, tous ces actifs Provital sont \u00e0 72% naturels \u00e0 l\u2019origine et \u00e9valu\u00e9s 1-2 Risque faible sur l\u2019\u00e9chelle de conformit\u00e9 Vegan de l\u2019EWG.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solide_et_durable\"><\/span>Solide et durable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette tendance des shampoings solides gagne du terrain. Les consommateurs sont de plus en plus respectueux de l\u2019environnement et souhaitent que les marques participent \u00e0 la protection de la plan\u00e8te. Les produits de soin capillaire solides ne sont pour le moment pas si courants, mais, selon les recherches de Mintel, si 54% des consommateurs n\u2019ont jamais achet\u00e9 de produits de soin capillaire sans emballage, ils sont fortement int\u00e9ress\u00e9s par ce concept. En prenant en compte les avantages en termes d\u2019efficacit\u00e9, les marques de soins capillaires doivent, si elles veulent garder une longueur d&rsquo;avance, lancer des activit\u00e9s de recherche et d\u00e9veloppement sur les shampoings solides.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formule\"><\/span>Formule<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Description\"><\/span><strong>Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ce shampoing solide est une alternative sans emballage plastique \u00e0 votre shampoing liquide habituelle. Un exceptionnel pain de shampoing naturel qui hydrate les cheveux et nourrit le cuir chevelu, renforce les racines des cheveux et rend les cheveux plus frais, doux, forts et \u00e9lastiques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apparence\"><\/span><strong>Apparence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pain de shampoing solide rose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mode_demploi\"><\/span><strong>Mode d\u2019emploi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenez le pain de shampoing dans la paume de l\u2019une de vos mains et appliquez-le directement sur votre t\u00eate, en commen\u00e7ant sur le cuir chevelu, pr\u00e8s de votre front. Massez comme d\u2019habitude et rincez \u00e0 l\u2019eau courante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cible\"><\/span><strong>Cible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tous types de cheveux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ingredients\"><\/span><strong>Ingr\u00e9dients<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>PHASE<\/strong><\/td><td><strong>INCI \/ PCPC<\/strong><\/td><td><strong>NOM DE MARQUE<\/strong><\/td><td><strong>FOURNISSEUR<\/strong><\/td><td><strong>% p\/p<\/strong><\/td><\/tr><tr><td><strong>A<\/strong><\/td><td><em>Huile de graines d\u2019Helianthus Annuus (Tournesol), huile de Cocos Nucifera (Noix de coco), huile de graines de Linum Usitatissimum (graines de lin), Huile de Persea Gratissima (Avocat), huile de noyau d\u2019Argania Spinosa, huile de graines de Macadamia Ternifolia, huile de fruit d\u2019Olea Europaea (Olive), extrait de feuilles de Rosmarinus Officinalis (Romarin)<\/em><\/td><td>Vitaoils Plus<\/td><td>Provital<\/td><td>8,0<\/td><\/tr><tr><td><\/td><td><em>Beurre Butyrospermum Parkii (Karit\u00e9)<\/em><\/td><td>Beurre de karit\u00e9<\/td><td><\/td><td>5,0<\/td><\/tr><tr><td><\/td><td><em>Magnesium Stearate<\/em><\/td><td>St\u00e9arate de Magnesium<\/td><td><\/td><td>2,0<\/td><\/tr><tr><td><\/td><td><em>Behenamidopropyl Dimethylamine, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Alcool c\u00e9tylique, Alcool st\u00e9arylique, Acide cactique<\/em><\/td><td>Danox HC-30<\/td><td>KAO<\/td><td>5,0<\/td><\/tr><tr><td><\/td><td><em>Oxychlorure de Bismuth, Mica, Carmine (CI 75470)<\/em><\/td><td>Bismica Magenta<\/td><td>FQ Specialty Chemicals<\/td><td>0,1<\/td><\/tr><tr><td><strong>B<\/strong><\/td><td><em>Sodium Cocoyl Isethionate<\/em><\/td><td><\/td><td><\/td><td>55,0<\/td><\/tr><tr><td><\/td><td><em>Eau, Disodium Lauryl Sulfosuccinate, Benzoate de sodium<\/em><\/td><td><\/td><td><\/td><td>4,0<\/td><\/tr><tr><td><\/td><td><em>Eau, Disodium Lauryl Sulfosuccinate, Benzoate de Sodium, Jus de feuille d\u2019Aloe Barbadensis, Sorbate de Potassium, Benzoate de Sodium<\/em><\/td><td>Aloe Vera Gel-Eco<\/td><td>Provital<\/td><td>13,0<\/td><\/tr><tr><td><\/td><td><em>Aqua (Eau), Acide citrique<\/em><\/td><td>Acide citrique 50%<\/td><td><\/td><td>1,7<\/td><\/tr><tr><td><\/td><td><em>Xylitol<\/em><\/td><td>Xylitol<\/td><td>Nutrifoods<\/td><td>2,90<\/td><\/tr><tr><td><\/td><td><em>Glyceryl Caprylate, Glyceryl Undecylenate<\/em><\/td><td>Lexgard\u00ae Natural<\/td><td>Innolex<\/td><td>1,00<\/td><\/tr><tr><td><\/td><td><em>Eau, Glyc\u00e9rine, Extrait de fleur de Tropaeolum Majus (Grande Capucine), Extrait de Fucus V\u00e9siculeux, Extrait de fleur de Chamomilla Recutita (Matricaire), Extrait de miel, Extrait d\u2019\u00e9corce Cinchona Succirubra, Sorbate de Potassium, Benzoate de Sodium<\/em><\/td><td>Polyplant Capillaire Normal GNBN<\/td><td>Provital<\/td><td>2,00<\/td><\/tr><tr><td><\/td><td><em>Parfum<\/em><\/td><td>FruitoZone<\/td><td>Eurofragrance<\/td><td>0,30<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><strong>TOTAL<\/strong><\/td><td>100<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Notes\"><\/span><strong>Notes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme Chine et Vegan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">72 % d\u2019origine naturelle<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1-2 EWG<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" 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