{"id":4952,"date":"2021-08-02T08:58:00","date_gmt":"2021-08-02T06:58:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=4952"},"modified":"2022-05-18T17:32:03","modified_gmt":"2022-05-18T15:32:03","slug":"cosmetiques-innovants","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/fr\/cosmetiques-innovants\/","title":{"rendered":"D\u00e9couvrez les cosm\u00e9tiques innovants naturels pour le march\u00e9 post-pand\u00e9mie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La pand\u00e9mie mondiale a transform\u00e9 chaque aspect de nos vies, y compris notre comportement en tant que consommateur. Le comportement des consommateurs a assur\u00e9ment un lien tr\u00e8s fort avec nos \u00e9tats \u00e9motionnels. L\u2019impact psychologique des situations d\u2019incertitude et de d\u00e9tresse a pouss\u00e9 les consommateurs \u00e0 chercher des <strong>cosm\u00e9tiques innovants naturels pour la beaut\u00e9 et les soins personnels<\/strong> \u2013 et dans cet article, nous chercherons \u00e0 comprendre pourquoi.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Cette crise sanitaire et \u00e9conomique mondiale est survenue \u00e0 un moment de grande transformation de chaque secteur. Cette transformation touche deux domaines cl\u00e9s : <strong>la technologie et la durabilit\u00e9.<\/strong> Avant le COVID-19, la technologie avait d\u00e9j\u00e0 modifi\u00e9 notre mani\u00e8re de communiquer ; la pand\u00e9mie a seulement acc\u00e9l\u00e9r\u00e9 cette r\u00e9volution. De m\u00eame, la prise de conscience des questions climatiques \u00e9tait d\u00e9j\u00e0 \u00e9lev\u00e9e et le COVID-19 a seulement renforc\u00e9 les pr\u00e9occupations des consommateurs.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-3b260a3e-9628-4149-b822-3c05b8d6fe30'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-3b260a3e-9628-4149-b822-3c05b8d6fe30' id='hs-cta-3b260a3e-9628-4149-b822-3c05b8d6fe30'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/3b260a3e-9628-4149-b822-3c05b8d6fe30\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-3b260a3e-9628-4149-b822-3c05b8d6fe30\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/3b260a3e-9628-4149-b822-3c05b8d6fe30.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '3b260a3e-9628-4149-b822-3c05b8d6fe30', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les plus grandes marques de beaut\u00e9 centrent donc leur strat\u00e9gie sur la science et la nature. En cr\u00e9ant des cosm\u00e9tiques innovants naturels, le secteur de la beaut\u00e9 et des soins personnels peut <strong>r\u00e9pondre aux pr\u00e9f\u00e9rences sans cesse en \u00e9volution des consommateurs.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/fr\/cosmetiques-innovants\/#La_science_et_le_facteur_bien-etre\" >La science et le facteur bien-\u00eatre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/fr\/cosmetiques-innovants\/#Etablir_une_connexion_dans_notre_monde_connecte\" >\u00c9tablir une connexion dans notre monde connect\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/fr\/cosmetiques-innovants\/#Les_cosmetiques_innovants_naturels_de_Provital\" >Les cosm\u00e9tiques innovants naturels de Provital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.weareprovital.com\/fr\/cosmetiques-innovants\/#Une_sensation_de_plus_grand_bien-etre_scientifiquement_prouvee\" >Une sensation de plus grand bien-\u00eatre, scientifiquement prouv\u00e9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_science_et_le_facteur_bien-etre\"><\/span>La science et le facteur bien-\u00eatre<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La pand\u00e9mie n&rsquo;a pas seulement \u00e9t\u00e9 une crise de sant\u00e9 physique ; elle a aussi touch\u00e9 la sant\u00e9 mentale des populations. Par exemple, aux \u00c9tats-Unis, 59% des femmes \u00e2g\u00e9es de 18 \u00e0 34 ans pensent que <strong>le bien-\u00eatre mental est devenu une priorit\u00e9<\/strong> depuis la crise du COVID-19 (Mintel, 2020). Dans ce contexte d\u2019incertitude, nous nous tournons une nouvelle fois vers la science pour obtenir des donn\u00e9es factuelles.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La crise sanitaire a en effet soulign\u00e9 l\u2019importance du bien-\u00eatre physique et mental, et le r\u00f4le crucial jou\u00e9 par la recherche scientifique en ce domaine. Par exemple, 87% des consommateurs indon\u00e9siens<strong> accordent leur confiance aux produits de beaut\u00e9 cr\u00e9\u00e9s par des scientifiques<\/strong> \u2013 un chiffre qui monte \u00e0 94% pour les femmes \u00e2g\u00e9es de 25 \u00e0 34 ans (Mintel, 2020).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les marques de beaut\u00e9 et de soins personnels qui auront le plus de succ\u00e8s seront celles qui r\u00e9pondront aux demandes des consommateurs avec des arguments scientifiquement prouv\u00e9s et un descriptif coh\u00e9rent de leurs bienfaits pour la sant\u00e9 physique et mentale. Ces arguments scientifiques doivent aussi <strong>faire \u00e9cho aux pr\u00e9occupations environnementales des consommateurs<\/strong>, ce qui d\u00e9montre le r\u00f4le que le R&amp;D jouera dans la gestion de la crise climatique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Etablir_une_connexion_dans_notre_monde_connecte\"><\/span>\u00c9tablir une connexion dans notre monde connect\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l&rsquo;appui de cette communication, la <strong>transparence et l\u2019expertise<\/strong> des marques seront des \u00e9l\u00e9ments cl\u00e9s pour se diff\u00e9rencier dans l\u2019\u00e8re post-COVID-19. Les consommateurs veulent que les marques soient tr\u00e8s claires dans leurs arguments et promesses et d\u00e9montrent tout autant leur efficacit\u00e9 et leur \u00e9thique. Cela souligne le lien entre technologie et durabilit\u00e9; \u00e0 notre \u00e9poque connect\u00e9e o\u00f9 le consommateur est plus puissant que jamais, et o\u00f9 les r\u00e9seaux sociaux repr\u00e9sentent un forum essentiel \u00e0 surveiller.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cons\u00e9quence, les marques proposant des r\u00e9sultats bas\u00e9s sur la science et une tr\u00e8s grande expertise sont arm\u00e9es pour \u00e9viter la critique en ligne et cr\u00e9er une client\u00e8le fid\u00e8le. La cr\u00e9dibilit\u00e9 fond\u00e9e sur <strong>des r\u00e9f\u00e9rences \u00e0 la science, la sant\u00e9 et la nature sera un tr\u00e8s grand atout pour les soci\u00e9t\u00e9s<\/strong> dans ce march\u00e9 en pleine \u00e9volution.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_cosmetiques_innovants_naturels_de_Provital\"><\/span>Les cosm\u00e9tiques innovants naturels de Provital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Provital a depuis longtemps compris combien il \u00e9tait important de s&rsquo;appuyer sur la science et la nature pour cr\u00e9er des ingr\u00e9dients innovants naturels qui favorisent le bien-\u00eatre. Un bon exemple est Wonderage\u2122, qui a \u00e9t\u00e9 r\u00e9cemment r\u00e9compens\u00e9 <strong>du prix innovation BSB<\/strong> pour la cat\u00e9gorie actifs\/mati\u00e8res premi\u00e8res.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La composition unique de cet ingr\u00e9dient naturel, d\u00e9riv\u00e9 de l\u2019extrait du fruit du moine, s\u2019est r\u00e9v\u00e9l\u00e9e avoir des effets remarquables lors des \u00e9tudes in vitro sur les fibroblastes des donneurs de peau mature. Les chercheurs ont not\u00e9 une augmentation de la synth\u00e8se des composants de la matrice extracellulaire, une optimisation de la fonction des fibroblastes et l\u2019inhibition de la surexpression des g\u00e8nes dans les peaux matures.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, l&rsquo;aspect le plus innovant du d\u00e9veloppement de Wonderage\u2122 a \u00e9t\u00e9 <strong>l\u2019utilisation de l\u2019IA pour suivre de mani\u00e8re objective l&rsquo;impact \u00e9motionnel du produit.<\/strong> Lors d&rsquo;une \u00e9tude neuro-scientifique men\u00e9e avec Kernel Business Consulting (KBC), une soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans l\u2019analyse neurologique, des chercheurs ont r\u00e9alis\u00e9 une analyse des b\u00e9n\u00e9fices \u00e9motionnels apport\u00e9s par l\u2019ingr\u00e9dient. Elle a confirm\u00e9 les r\u00e9sultats incroyables obtenus in vivo sur la peau de ces m\u00eames volontaires, qui se sentaient beaux et bien dans leur peau.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Une_sensation_de_plus_grand_bien-etre_scientifiquement_prouvee\"><\/span>Une sensation de plus grand bien-\u00eatre, scientifiquement prouv\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de l\u2019\u00e9tude, les volontaires ont r\u00e9pondu \u00e0 une \u00e9tude neuro-scientifique sur leur apparence et leurs sensations pendant qu\u2019ils regardaient une vid\u00e9o, et leurs expressions faciales \u00e9taient analys\u00e9es \u00e0 l\u2019aide de la technologie ImageLab\u00ae. En utilisant les outils de <strong>l\u2019Intelligence Artificielle Mindlogics\u00ae<\/strong>, les r\u00e9sultats diff\u00e9rentiels des r\u00e9ponses de l\u2019esprit conscient ont pu \u00eatre compar\u00e9s \u00e0 ceux des r\u00e9actions subconscientes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9motions suscit\u00e9es par le traitement avec l\u2019ingr\u00e9dient actif Wonderage\u2122 dans <strong>le subconscient peuvent \u00eatre d\u00e9crites et d\u00e9finies.<\/strong> Les conclusions ont \u00e9t\u00e9 remarquables : Le suivi de l\u2019IA a montr\u00e9 que, de mani\u00e8re inconsciente, 58% des volontaires s\u2019\u00e9taient sentis incroyablement bien, tr\u00e8s heureux, avec l\u2019impression d&rsquo;une am\u00e9lioration de leur qualit\u00e9 de vie \u2013 un chiffre sup\u00e9rieur de 29 pour cent aux conclusions tir\u00e9es de leurs r\u00e9ponses conscientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette combinaison entre science et nature, Wonderage\u2122 r\u00e9pond parfaitement aux attentes de cette p\u00e9riode post-COVID-19 : un ingr\u00e9dient naturel scientifiquement prouv\u00e9 avec <strong>un impact v\u00e9rifiable sur le bien-\u00eatre \u00e9motionnel<\/strong>. En associant technologie et durabilit\u00e9, Provital a d\u00e9velopp\u00e9 un ingr\u00e9dient naturel vraiment innovant.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a' id='hs-cta-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pand\u00e9mie mondiale a transform\u00e9 chaque aspect de nos vies, y compris notre comportement en tant que consommateur. Le comportement [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-4952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-partage-de-linnovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez les cosm\u00e9tiques innovants naturels pour le march\u00e9 post-pand\u00e9mie<\/title>\n<meta name=\"description\" content=\"Deux sujets de pr\u00e9occupation des consommateurs domineront le march\u00e9 de la beaut\u00e9 et des soins personnels apr\u00e8s la pand\u00e9mie : la technologie et la durabilit\u00e9. 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