{"id":6092,"date":"2021-12-15T07:36:00","date_gmt":"2021-12-15T05:36:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=6092"},"modified":"2021-12-14T19:40:36","modified_gmt":"2021-12-14T17:40:36","slug":"green-cosmetics","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/fr\/green-cosmetics\/","title":{"rendered":"Green cosmetics, mais amusants : un exemple"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Depuis un certain temps d\u00e9j\u00e0, les green cosmetics et la durabilit\u00e9 sont des tendances chez les consommateurs de produits de beaut\u00e9 et de soins personnels. Cependant, cette tendance \u00e9volue et se m\u00eale d\u00e9sormais \u00e0 d&rsquo;autres mouvements et pr\u00e9f\u00e9rences \u00e9mergents, comme la tendance \u00ab\u00a0back to fun\u00a0\u00bb. Nous analysons comment ces deux tendances se rejoignent et donnons un exemple de la mani\u00e8re dont les marques de produits de beaut\u00e9 et de soins personnels peuvent r\u00e9agir.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/fr\/green-cosmetics\/#La_durabilite_peut_aussi_etre_amusante_nouvelles_tendances_sur_le_marche_cosmetique\" >La durabilit\u00e9 peut aussi \u00eatre amusante : nouvelles tendances sur le march\u00e9 cosm\u00e9tique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/fr\/green-cosmetics\/#Le_collier_Clean_Face_Fun_une_formule_prete_a_lemploi_qui_a_valeur_dexemple\" >Le collier Clean Face Fun : une formule pr\u00eate \u00e0 l&#8217;emploi qui a valeur d&rsquo;exemple<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_durabilite_peut_aussi_etre_amusante_nouvelles_tendances_sur_le_marche_cosmetique\"><\/span>La durabilit\u00e9 peut aussi \u00eatre amusante : nouvelles tendances sur le march\u00e9 cosm\u00e9tique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque l\u2019on cherche des produits de beaut\u00e9, choisir les bons green cosmetics est depuis longtemps une priorit\u00e9 pour les consommateurs.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-bec85978-6184-4341-8c80-cedc17a40cd0'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-bec85978-6184-4341-8c80-cedc17a40cd0' id='hs-cta-bec85978-6184-4341-8c80-cedc17a40cd0'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/bec85978-6184-4341-8c80-cedc17a40cd0\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bec85978-6184-4341-8c80-cedc17a40cd0\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/bec85978-6184-4341-8c80-cedc17a40cd0.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'bec85978-6184-4341-8c80-cedc17a40cd0', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un tel contexte, les plus jeunes consommateurs ont pris les devants (avec 58 % des consommateurs de la g\u00e9n\u00e9ration Z d\u00e9clarant qu&rsquo;ils recherchent toujours des produits <strong>respectueux de l&rsquo;environnement<\/strong>, selon les chiffres de Mintel en 2019). Cependant, le d\u00e9sir d\u2019utiliser des green cosmetics a d\u00e9sormais atteint une large partie de la population.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La durabilit\u00e9 est d\u00e9sormais un concept large qui comprend non seulement des <strong>ingr\u00e9dients d&rsquo;origine \u00e9thique<\/strong> mais aussi toutes sortes de pratiques \u00e9thiques de la cha\u00eene d&rsquo;approvisionnement&#8230;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les consommateurs ont \u00e9galement pouss\u00e9 les marques \u00e0 innover en mati\u00e8re d\u2019emballages, afin d&rsquo;utiliser des mat\u00e9riaux d\u2019emballage plus durables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le m\u00eame temps, cette demande de green cosmetics est all\u00e9e de pair avec d&rsquo;autres tendances plus r\u00e9centes, telles que <strong>la tendance \u00ab\u00a0back to fun\u00a0\u00bb<\/strong>. Ce mouvement, particuli\u00e8rement important apr\u00e8s la pand\u00e9mie, voit les consommateurs rechercher des produits de beaut\u00e9 ludiques et amusants qui leur apportent de la joie et du plaisir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de r\u00e9pondre \u00e0 ce m\u00e9lange des deux tendances, les marques de produits de beaut\u00e9 et de soins personnels ont <strong>exp\u00e9riment\u00e9 divers formats<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>L&rsquo;utilisation d&rsquo;<strong>ingr\u00e9dients d&rsquo;origine v\u00e9g\u00e9tale<\/strong> pour les emballages, comme la noix de coco et la canne \u00e0 sucre, qui sont associ\u00e9s \u00e0 des environnements ludiques et joyeux.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>De nouveaux <strong>formats de produits<\/strong> \u00e0 la fois surprenants et durables, comme les shampooings et les produits de soin solides, qui peuvent en m\u00eame temps prendre des formes innovantes.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Lorsque les produits doivent \u00eatre liquides, le <strong>format sachet <\/strong>gagne en popularit\u00e9 en tant que solution d&#8217;emballage plus originale, amusante (on peut les presser) et durable pour les produits de beaut\u00e9 et de soins personnels.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les formules sans eau sont \u00e9galement une tendance cl\u00e9 du d\u00e9veloppement de produits aujourd&rsquo;hui.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Recherchez des <strong>designs nostalgiques<\/strong> (y compris les couleurs et les textures), associ\u00e9s \u00e0 des souvenirs d&rsquo;enfance positifs.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Les <strong>sensations tactiles et olfactives<\/strong> font \u00e9galement partie des nouvelles exp\u00e9riences de marque dans le cadre de la tendance \u00ab\u00a0back to fun\u00a0\u00bb.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Comme 30 % des femmes \u00e2g\u00e9es de 18 \u00e0 24 ans d\u00e9clarent que leur routine de maquillage typique exprime leur personnalit\u00e9 (selon Mintel), les marques BPC adoptent \u00e9galement des r\u00e9cits ax\u00e9s sur<strong> l&rsquo;expression et le soin de soi.<\/strong>&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9pondre \u00e0 cette coalition de <strong>durabilit\u00e9 et de plaisir<\/strong> est un imp\u00e9ratif pour les marques, qui doivent consid\u00e9rer ces transformations et ces exigences du march\u00e9 comme une occasion&nbsp; d\u2019innover et d&rsquo;attirer de nouveaux consommateurs potentiels vers leurs produits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_collier_Clean_Face_Fun_une_formule_prete_a_lemploi_qui_a_valeur_dexemple\"><\/span>Le collier Clean Face Fun : une formule pr\u00eate \u00e0 l&#8217;emploi qui a valeur d&rsquo;exemple<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inspir\u00e9 par ces tendances cl\u00e9s dans le domaine de la beaut\u00e9 et des soins personnels, Provital a cr\u00e9\u00e9 une s\u00e9rie de <strong>formules pr\u00eates \u00e0 l&#8217;emploi<\/strong> afin d&rsquo;inspirer les marques de beaut\u00e9 \u00e0 essayer de nouveaux formats qui r\u00e9pondent \u00e0 la fois aux exigences de durabilit\u00e9 et d&rsquo;originalit\u00e9 des consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le<strong> collier Clean Face<\/strong> <strong>Fun<\/strong> rappelle des souvenirs d&rsquo;enfance amusants de ce qui est maintenant consid\u00e9r\u00e9 comme des bonbons classiques : les colliers comestibles faits de bonbons. Ce format amusant permet aux consommateurs d&rsquo;essayer une nouvelle perspective pour leurs soins de la peau : ils briseront les bonbons un par un pour faire de leur routine quotidienne de nettoyage un vrai plaisir sucr\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En m\u00eame temps, le collier comprend quatre formulations qui ouvrent une <strong>possibilit\u00e9 hyper-personnalis\u00e9e<\/strong> : selon l&rsquo;\u00e9tat de la peau de la personne un jour donn\u00e9, diff\u00e9rents bonbons peuvent \u00eatre utilis\u00e9s afin d&rsquo;am\u00e9liorer la sant\u00e9 de sa peau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le produit n&rsquo;est pas seulement un format amusant, il fait \u00e9galement partie des green cosmetics fond\u00e9 sur la science, de sorte qu&rsquo;il peut \u00e9galement \u00eatre associ\u00e9 \u00e0 une s\u00e9rie de <strong>complexes actifs<\/strong> afin de g\u00e9n\u00e9rer une s\u00e9rie d&rsquo;effets sur la sant\u00e9 de la peau :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Anti-\u00e2ge<\/strong> : il augmente la microcirculation, l&rsquo;\u00e9paisseur, la fermet\u00e9 et la luminosit\u00e9 de la peau.&nbsp;<\/li><li><strong>\u00c9quilibre pour les peaux grasses<\/strong> qui procure un effet imm\u00e9diat.<\/li><li><strong>Exfoliation et \u00e9limination des impuret\u00e9s<\/strong>, pr\u00e9parant la peau aux traitements cosm\u00e9tiques.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette vari\u00e9t\u00e9 d&rsquo;avantages r\u00e9pond \u00e9galement \u00e0 la demande croissante de <strong>solutions personnalis\u00e9es<\/strong> : au lieu d&rsquo;avoir besoin de plusieurs produits pour cibler leurs divers probl\u00e8mes de peau, les consommateurs appr\u00e9cient d\u00e9sormais les produits qui couvrent leurs multiples besoins, qui peuvent changer d&rsquo;un jour \u00e0 l&rsquo;autre (par exemple, une formule hydratante qui peut \u00e9galement servir de d\u00e9maquillant), ou changer avec la saison. La flexibilit\u00e9 est d\u00e9sormais \u00e9galement int\u00e9gr\u00e9e aux demandes de personnalisation, ce qui permet d&rsquo;aller plus loin dans la commodit\u00e9 des produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le m\u00eame temps, l&rsquo;innovation peut \u00e9galement s&rsquo;appliquer \u00e0 ce produit au niveau de l&#8217;emballage, y compris des options \u00e0 la fois amusantes et durables telles que des mat\u00e9riaux d&#8217;emballage fabriqu\u00e9s \u00e0 partir de fibres de canne \u00e0 sucre provenant de sources \u00e9thiques.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-e290bfbc-5e13-4dcd-bbf7-4753f372d86b'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-e290bfbc-5e13-4dcd-bbf7-4753f372d86b' id='hs-cta-e290bfbc-5e13-4dcd-bbf7-4753f372d86b'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/e290bfbc-5e13-4dcd-bbf7-4753f372d86b\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-e290bfbc-5e13-4dcd-bbf7-4753f372d86b\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/e290bfbc-5e13-4dcd-bbf7-4753f372d86b.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'e290bfbc-5e13-4dcd-bbf7-4753f372d86b', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis un certain temps d\u00e9j\u00e0, les green cosmetics et la durabilit\u00e9 sont des tendances chez les consommateurs de produits de [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-6092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agir-pour-la-planete-et-les-hommes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green cosmetics, mais amusants : un exemple<\/title>\n<meta name=\"description\" content=\"Depuis un certain temps d\u00e9j\u00e0, les green cosmetics et la durabilit\u00e9 sont des tendances chez les consommateurs de produits de 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