{"id":6728,"date":"2022-01-21T07:59:00","date_gmt":"2022-01-21T05:59:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=6728"},"modified":"2022-05-18T17:41:11","modified_gmt":"2022-05-18T15:41:11","slug":"cosmetiques-minimalistes","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/fr\/cosmetiques-minimalistes\/","title":{"rendered":"Les exigences \u00e0 l&rsquo;origine du nouveau mouvement des cosm\u00e9tiques minimalistes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apr\u00e8s la pand\u00e9mie, <strong>les consommateurs sont de plus en plus engag\u00e9s<\/strong>. Les implications de cette crise mondiale ont amen\u00e9 beaucoup d&rsquo;entre eux \u00e0 revoir leurs priorit\u00e9s et leurs r\u00e9gimes, et ces principes renouvel\u00e9s s&rsquo;appliquent aussi au secteur de la beaut\u00e9. Ce nouveau profil de consommateurs conscients cherche \u00e0 rationaliser ses routines pour maximiser l&rsquo;efficacit\u00e9 et l&rsquo;efficience, avec le moins de produits possible. C&rsquo;est l&rsquo;essence m\u00eame du nouveau mouvement des cosm\u00e9tiques minimalistes : des produits respectueux de la peau, de la plan\u00e8te et de votre porte-monnaie.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Finies les routines flamboyantes, en plusieurs \u00e9tapes, avec de longues listes d&rsquo;ingr\u00e9dients synth\u00e9tiques. \u00c0 leur place, on trouve des <strong>produits multit\u00e2ches<\/strong> contenant des ingr\u00e9dients actifs naturels dans des proportions optimales. Ces consommateurs donnent beaucoup d\u2019importance au rapport qualit\u00e9-prix et mesurent les r\u00e9sultats par rapport au co\u00fbt. Mais qui sont ces consommateurs ? Pourquoi repr\u00e9sentent-ils ce nouveau et puissant mouvement ? Et comment les marques peuvent-elles attirer ces pr\u00e9occupations red\u00e9finies ? Nous y regardons de plus pr\u00e8s.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-3b260a3e-9628-4149-b822-3c05b8d6fe30'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-3b260a3e-9628-4149-b822-3c05b8d6fe30' id='hs-cta-3b260a3e-9628-4149-b822-3c05b8d6fe30'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/3b260a3e-9628-4149-b822-3c05b8d6fe30\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-3b260a3e-9628-4149-b822-3c05b8d6fe30\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/3b260a3e-9628-4149-b822-3c05b8d6fe30.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '3b260a3e-9628-4149-b822-3c05b8d6fe30', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/fr\/cosmetiques-minimalistes\/#Qui_sont_les_nouveaux_adeptes_des_cosmetiques_minimalistes\" >Qui sont les nouveaux adeptes des cosm\u00e9tiques minimalistes ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/fr\/cosmetiques-minimalistes\/#Quest-ce_qui_influence_leurs_decisions_dachat\" >Qu&rsquo;est-ce qui influence leurs d\u00e9cisions d&rsquo;achat ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/fr\/cosmetiques-minimalistes\/#Les_produits_multitaches_Provital_issus_de_sources_durables\" >Les produits multit\u00e2ches Provital, issus de sources durables<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Qui_sont_les_nouveaux_adeptes_des_cosmetiques_minimalistes\"><\/span>Qui sont les nouveaux adeptes des cosm\u00e9tiques minimalistes ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les groupes d\u00e9mographiques \u00e0 l&rsquo;origine du nouveau mouvement des cosm\u00e9tiques minimalistes sont <strong>les millennials et la g\u00e9n\u00e9ration Z<\/strong>. Les march\u00e9s cl\u00e9s \u00e9taient initialement la Scandinavie et le Japon, o\u00f9 les consommateurs recherchaient des produits naturels multit\u00e2ches \u00e0 l&rsquo;esth\u00e9tique m\u00e9dicale. Aujourd&rsquo;hui, ce mouvement est devenu mondial. Il gagne en puissance dans les \u00e9conomies \u00e9mergentes o\u00f9 les jeunes consommateurs se taillent la part du lion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet emballage propre et sans fioritures, qui a la faveur des amateurs des cosm\u00e9tiques minimalistes, sugg\u00e8re l\u2019aval d\u2019un dermatologue et des listes d&rsquo;ingr\u00e9dients courtes et faciles \u00e0 comprendre, ce qui t\u00e9moigne d\u2019une approche rationnelle. Ce type d&#8217;emballage s\u00e9duit \u00e9galement un march\u00e9 \u00e9mergent de consommateurs \u00e0 la recherche de produits <em>gender neutral<\/em> (<strong>neutres sous l\u2019angle du genre)<\/strong>, afin de rationaliser davantage le contenu de l&rsquo;armoire \u00e0 pharmacie.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces consommateurs jeunes, diversifi\u00e9s et ouverts d&rsquo;esprit ont une conscience environnementale et sociale. Ils font leurs achats en fonction de ces pr\u00e9occupations, rejetant la consommation ostentatoire au profit de quelques produits bien choisis afin de r\u00e9duire les d\u00e9chets. C&rsquo;est l\u00e0 qu&rsquo;intervient l&rsquo;importance de l&rsquo;efficacit\u00e9 : les produits doivent \u00eatre naturels et soutenus par la science, afin de r\u00e9sister \u00e0 l&rsquo;\u00e9preuve du temps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_qui_influence_leurs_decisions_dachat\"><\/span>Qu&rsquo;est-ce qui influence leurs d\u00e9cisions d&rsquo;achat ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ces consommateurs abordent les comptoirs de produits de beaut\u00e9 avec plus de confiance que jamais. Ce que les marques doivent retenir, c&rsquo;est que ces <strong>consommateurs sont inform\u00e9s<\/strong> ; ils s\u2019int\u00e9ressent \u00e0 chaque aspect du d\u00e9veloppement du produit, de la recherche \u00e0 l&#8217;emballage en passant par l&rsquo;approvisionnement. Ils veulent \u00eatre certains que leur r\u00e9gime est <strong>durable sous tous les angles<\/strong>, du laboratoire jusqu\u2019au contenant vide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils veulent \u00e9galement des produits qui soient financi\u00e8rement viables et respectueux de l&rsquo;environnement. Ces nouvelles routines limit\u00e9es visent \u00e0 r\u00e9duire les co\u00fbts excessifs associ\u00e9s \u00e0 un r\u00e9gime de beaut\u00e9 complexe, et les marques devraient en prendre note. Par exemple, beaucoup pousseront le principe du multit\u00e2che aussi loin que possible, en recherchant des produits qui <strong>combinent maquillage et soins de la peau<\/strong>. Cela r\u00e9duit non seulement l&rsquo;\u00e9tendue de leur routine de beaut\u00e9, mais aussi son co\u00fbt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_produits_multitaches_Provital_issus_de_sources_durables\"><\/span>Les produits multit\u00e2ches Provital, issus de sources durables<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La durabilit\u00e9 est au c\u0153ur des principes de Provital &#8211; c&rsquo;est pourquoi nous soutenons le mouvement des cosm\u00e9tiques minimalistes. Nous avons d\u00e9velopp\u00e9 divers ingr\u00e9dients actifs multit\u00e2ches, bas\u00e9s sur la nature et inform\u00e9s par la science. L&rsquo;un d&rsquo;entre eux est EthicskinTM, que nous avons d\u00e9velopp\u00e9 dans le cadre d&rsquo;une collaboration avec des agriculteurs locaux de Queretaro, au Mexique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9riv\u00e9 des fleurs de <em>Cuateteco<\/em>, ou arnica mexicain, cet ingr\u00e9dient am\u00e9liore l&rsquo;\u00e9tat de la peau au niveau cellulaire en d\u00e9clenchant de multiples m\u00e9canismes endog\u00e8nes des principales cellules \u00e9pidermiques et dermiques. Ces avantages \u00e0 large spectre r\u00e9sultent de son action sur les k\u00e9ratinocytes et les fibroblastes, qui sont impliqu\u00e9s dans l&rsquo;hydratation de la peau, l&rsquo;inflammation, l&rsquo;hyperpigmentation et le stress oxydatif. Si vous voulez en savoir plus sur ce puissant ingr\u00e9dient, et bien d&rsquo;autres, consultez dans notre catalogue CareActives.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a' id='hs-cta-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s la pand\u00e9mie, les consommateurs sont de plus en plus engag\u00e9s. Les implications de cette crise mondiale ont amen\u00e9 beaucoup [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-6728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agir-pour-la-planete-et-les-hommes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les exigences \u00e0 l&#039;origine du nouveau mouvement des cosm\u00e9tiques minimalistes<\/title>\n<meta name=\"description\" content=\"L\u2019un des mouvements les plus importants dans l\u2019actualit\u00e9 est celui des cosm\u00e9tiques minimalistes. 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D\u00e9couvrez ici qui est \u00e0 l&#039;origine de cette tendance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.weareprovital.com\/fr\/cosmetiques-minimalistes\/\" \/>\n<meta property=\"og:site_name\" content=\"Nous diffusons la beaut\u00e9 naturelle\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weareprovital\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-21T05:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T15:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/minimalist-beauty.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Provital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Provital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/cosmetiques-minimalistes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/cosmetiques-minimalistes\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/\\\/#organization\"},\"headline\":\"Les exigences \u00e0 l&rsquo;origine du nouveau mouvement des cosm\u00e9tiques minimalistes\",\"datePublished\":\"2022-01-21T05:59:00+00:00\",\"dateModified\":\"2022-05-18T15:41:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/cosmetiques-minimalistes\\\/\"},\"wordCount\":729,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/cosmetiques-minimalistes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/minimalist-beauty.jpg\",\"articleSection\":[\"Agir pour la plan\u00e8te et les hommes\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/cosmetiques-minimalistes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/cosmetiques-minimalistes\\\/\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/cosmetiques-minimalistes\\\/\",\"name\":\"Les exigences \u00e0 l'origine du nouveau mouvement des cosm\u00e9tiques minimalistes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/cosmetiques-minimalistes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/fr\\\/cosmetiques-minimalistes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/minimalist-beauty.jpg\",\"datePublished\":\"2022-01-21T05:59:00+00:00\",\"dateModified\":\"2022-05-18T15:41:11+00:00\",\"description\":\"L\u2019un des mouvements les plus importants dans l\u2019actualit\u00e9 est celui des cosm\u00e9tiques minimalistes. 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