{"id":7666,"date":"2022-06-25T09:00:00","date_gmt":"2022-06-25T07:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=7666"},"modified":"2022-06-11T15:14:05","modified_gmt":"2022-06-11T13:14:05","slug":"la-beaute-inclusive-comment-prendre-soin-des-cheveux-crepus","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/fr\/la-beaute-inclusive-comment-prendre-soin-des-cheveux-crepus\/","title":{"rendered":"La beaut\u00e9 inclusive\u00a0: comment prendre soin des cheveux cr\u00e9pus\u00a0?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ils sont vraiment magnifiques, les cheveux cr\u00e9pus&nbsp;! Mais il est bien souvent difficile d\u2019en prendre soin. Ils pousseraient plus lentement et seraient secs, cassants, difficiles \u00e0 coiffer&nbsp;: ils semblent avoir tous les d\u00e9fauts. Ils ont juste besoin de soins adapt\u00e9s&nbsp;!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/fr\/la-beaute-inclusive-comment-prendre-soin-des-cheveux-crepus\/#Les_cheveux_crepus_des_cheveux_particuliers_qui_reclament_des_soins_specifiques\" >Les cheveux cr\u00e9pus\u00a0: des cheveux particuliers qui r\u00e9clament des soins sp\u00e9cifiques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/fr\/la-beaute-inclusive-comment-prendre-soin-des-cheveux-crepus\/#Le_segment_des_consommateurs_a_cheveux_crepus_zoom_sur_la_beaute_inclusive\" >Le segment des consommateurs \u00e0 cheveux cr\u00e9pus\u00a0: zoom sur la beaut\u00e9 inclusive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/fr\/la-beaute-inclusive-comment-prendre-soin-des-cheveux-crepus\/#Des_soins_naturels_pour_entretenir_les_cheveux_crepus\" >Des soins naturels pour entretenir les cheveux cr\u00e9pus<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_cheveux_crepus_des_cheveux_particuliers_qui_reclament_des_soins_specifiques\"><\/span>Les cheveux cr\u00e9pus\u00a0: des cheveux particuliers qui r\u00e9clament des soins sp\u00e9cifiques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les cheveux cr\u00e9pus sont des <a href=\"https:\/\/www.madmoizelle.com\/cheveu-crepu-guide-387521\" rel=\"nofollow\"><strong>cheveux particuliers qui n\u2019ont pas les m\u00eames besoins<\/strong><\/a> que les autres types de cheveux. Ces cheveux, denses et aplatis, poussent en spirale et de mani\u00e8re inclin\u00e9e par rapport au cuir chevelu et non droit comme pour une chevelure de type europ\u00e9en ou asiatique. Les cheveux cr\u00e9pus sont, par nature, des <strong>cheveux tr\u00e8s secs, fins et fragiles<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-3b260a3e-9628-4149-b822-3c05b8d6fe30'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-3b260a3e-9628-4149-b822-3c05b8d6fe30' id='hs-cta-3b260a3e-9628-4149-b822-3c05b8d6fe30'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/3b260a3e-9628-4149-b822-3c05b8d6fe30\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-3b260a3e-9628-4149-b822-3c05b8d6fe30\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/3b260a3e-9628-4149-b822-3c05b8d6fe30.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '3b260a3e-9628-4149-b822-3c05b8d6fe30', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nature a bien fait les choses&nbsp;! Le cheveu cr\u00e9pu est ainsi adapt\u00e9 au climat chaud et humide. Le cuir chevelu est bien recouvert et donc bien prot\u00e9g\u00e9 des rayons du soleil. De plus, le follicule pileux des <strong>cheveux cr\u00e9pus <\/strong>produit peu de s\u00e9bum et le cuir chevelu est plus sec que le cuir chevelu d\u2019un autre type. Par contre, sous des climats plus secs comme en Europe, les <strong>cheveux cr\u00e9pus<\/strong> sont beaucoup moins adapt\u00e9s et il est alors plus difficile d\u2019en prendre soin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Le_segment_des_consommateurs_a_cheveux_crepus_zoom_sur_la_beaute_inclusive\"><\/span>Le segment des consommateurs \u00e0 cheveux cr\u00e9pus\u00a0: zoom sur la beaut\u00e9 inclusive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le secteur de la beaut\u00e9 a longtemps cibl\u00e9 les femmes jeunes \u00e0 la peau claire. Les marques d\u00e9veloppent d\u00e9sormais des produits pour tous genres, tous types de peau et tous \u00e2ges. La <a href=\"https:\/\/blog.weareprovital.com\/hair-density\/\"><strong>beaut\u00e9 inclusive<\/strong><\/a> s\u2019adresse \u00e0 tous les consommateurs.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2017, la chanteuse Rihanna a lanc\u00e9 une ligne de cosm\u00e9tiques adapt\u00e9e \u00e0 tous types de carnation de peau qui est devenue une r\u00e9f\u00e9rence et a \u00e9veill\u00e9 les consciences des marques traditionnelles de cosm\u00e9tiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cosm\u00e9tique destin\u00e9e aux peaux noires et aux <strong>cheveux cr\u00e9pus<\/strong> n\u2019est plus consid\u00e9r\u00e9e comme un march\u00e9 de niche\u00a0: au vu du nombre croissant de consommateurs int\u00e9ress\u00e9s, ce segment repr\u00e9sente, au contraire, une grande <strong>opportunit\u00e9 de d\u00e9veloppement pour les marques de beaut\u00e9<\/strong> qui doivent se r\u00e9inventer en proposant des produits diversifi\u00e9s et r\u00e9pondant aux besoins de tous les consommateurs.\u00a0 Il s\u2019agit l\u00e0 de r\u00e9pondre \u00e0 un <strong>r\u00e9el enjeu de soci\u00e9t\u00e9<\/strong>, pas seulement de proposer de nouveaux arguments marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Des_soins_naturels_pour_entretenir_les_cheveux_crepus\"><\/span>Des soins naturels pour entretenir les cheveux cr\u00e9pus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les <strong>cheveux cr\u00e9pus<\/strong> sont secs et fragiles. Il est n\u00e9cessaire de bien <strong>les hydrater et les nourrir<\/strong> avec des soins sp\u00e9cifiques. Il est recommand\u00e9 d\u2019espacer les shampoings afin de ne pas \u00e9liminer le s\u00e9bum et les rendre encore plus secs. Le mieux est de choisir un <strong>shampoing naturel nourrissant<\/strong> pour cheveux cr\u00e9pus et secs. Les marques de soins capillaires ont tout int\u00e9r\u00eat \u00e0 d\u00e9velopper des produits adapt\u00e9s \u00e0 ce type de chevelure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une petite application de <strong>beurre v\u00e9g\u00e9tale<\/strong> (karit\u00e9 ou avocat, par exemple), <a href=\"https:\/\/confessionsdunebeautyloveuse.com\/2016\/12\/11\/masque-capillaire-et-bain-dhuile-quelle-est-la-difference\/#:~:text=Le%20masque%20par%20contre%20s%E2%80%99utilise%20g%C3%A9n%C3%A9ralement%20apr%C3%A8s%20le,laissez%20agir.%20On%20distingue%20plusieurs%20types%20de%20masques.\"><strong>un bain d\u2019huile ou un masque<\/strong><\/a> peuvent s\u2019av\u00e9rer tr\u00e8s b\u00e9n\u00e9fiques. Le bain d\u2019huile sera pr\u00e9vu avant le shampoing. On le laissera poser quelques heures, voire toute la nuit, avec une serviette chaude autour des cheveux. Le masque s\u2019utilise, quant \u00e0 lui, apr\u00e8s le shampoing. De nombreuses <strong>huiles v\u00e9g\u00e9tales naturelles<\/strong> sont bien adapt\u00e9es, comme l\u2019huile de jojoba, l\u2019huile de coco, l\u2019huile de ricin, l\u2019huile d\u2019amande douce, l\u2019huile d\u2019argan, l\u2019huile d\u2019olive. Le <a href=\"https:\/\/www.weareprovital.com\/fr\/caremotives\/ecocares\/aloe-vera-gel-eco\"><strong>gel d\u2019aloe<\/strong><\/a> vera pr\u00e9sente, lui aussi, de nombreux bienfaits pour les cheveux cr\u00e9pus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Provital<\/strong> propose diff\u00e9rents ingr\u00e9dients actifs naturels anti-frisottis comme <a href=\"https:\/\/www.weareprovital.com\/fr\/careactives\/ama-huile\"><em>ama-huile<\/em><\/a> ou <a href=\"https:\/\/www.weareprovital.com\/fr\/careactives\/nori\"><em>nori complex<\/em><\/a><strong>. <\/strong><a href=\"https:\/\/www.weareprovital.com\/fr\/caremotives\/oilycares\/reparateur-vitaoils\"><strong>Vitaoils Plus<\/strong><\/a> est un complexe huileux \u00e0 base d\u2019huiles diverses (tournesol, noix de coco, lin, <a href=\"https:\/\/www.weareprovital.com\/fr\/caremotives\/oilycares\/huile-de-avocat\">avocat<\/a>, argan, macadamia et olive), un complexe hydratant et \u00e9mollient anti-frisottis qui <strong>prot\u00e8ge et r\u00e9pare les cheveux<\/strong>. <a href=\"https:\/\/www.weareprovital.com\/fr\/careactives\/baicapil\">Baicapil<sup>TM<\/sup><\/a><sup>\u00a0 <\/sup>stimule la pousse des cheveux et freine la chute des cheveux.Provital a, par ailleurs, d\u00e9velopp\u00e9 le<strong>\u00a0<em>Compact Repairing Shampoo, <\/em><\/strong>une formule r\u00e9paratrice et fortifiante \u00e0 base d\u2019aloe vera avec 5% de Vitaoils Repair de Provital, un shampoing id\u00e9al pour les consommateurs aux <strong>cheveux cr\u00e9pus<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a' id='hs-cta-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '1bfa061f-07b3-4cfb-b4a8-59d3c51dd15a', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ils sont vraiment magnifiques, les cheveux cr\u00e9pus&nbsp;! Mais il est bien souvent difficile d\u2019en prendre soin. Ils pousseraient plus lentement [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-7666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-encourager-toutes-sortes-de-beaute"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La beaut\u00e9 inclusive\u00a0: comment prendre soin des cheveux cr\u00e9pus\u00a0?<\/title>\n<meta name=\"description\" content=\"Les cheveux cr\u00e9pus exigent des soins sp\u00e9cifiques. Dans une d\u00e9marche inclusive, les marques de soins capillaires doivent d\u00e9velopper des soins naturels adapt\u00e9s \u00e0 ces chevelures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.weareprovital.com\/fr\/la-beaute-inclusive-comment-prendre-soin-des-cheveux-crepus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La beaut\u00e9 inclusive\u00a0: comment prendre soin des cheveux cr\u00e9pus\u00a0?\" \/>\n<meta property=\"og:description\" content=\"Les cheveux cr\u00e9pus exigent des soins sp\u00e9cifiques. 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