{"id":1213,"date":"2020-07-23T08:00:00","date_gmt":"2020-07-23T06:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=1213"},"modified":"2021-03-04T12:40:37","modified_gmt":"2021-03-04T10:40:37","slug":"ruch-czystego-piekno","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pl\/ruch-czystego-piekno\/","title":{"rendered":"Ruch czystego pi\u0119kna: definiowanie czysto\u015bci"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Wyb\u00f3r czystego stylu \u017cycia to co\u015b, do czego aspiruj\u0105 nowe pokolenia. Picie mniejszej ilo\u015bci alkoholu, spo\u017cywanie wi\u0119kszej ilo\u015bci warzyw, redukowanie mi\u0119sa, cz\u0119ste medytowanie, robienie na drutach, regularne \u0107wiczenia itp. Tak opisywane jest czyste \u017cycie &#8211; g\u0142\u00f3wnie w\u015br\u00f3d m\u0142odych doros\u0142ych w wieku 20-29 lat. Czysty styl \u017cycia szybko rozwija si\u0119 we wszystkich kategoriach, a definicja zdrowia i dobrego samopoczucia sta\u0142a si\u0119 w ostatnich latach bardziej holistyczna. W rezultacie marki zmieniaj\u0105 strategie marketingowe, aby podkre\u015bli\u0107 dobre samopoczucie konsumenta i wzi\u0105\u0107 udzia\u0142 w ruchu czystego pi\u0119kna. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Holistyczne podej\u015bcie obejmuje \u017cywno\u015b\u0107, mod\u0119, urod\u0119, piel\u0119gnacj\u0119, produkty chemii domowej, podr\u00f3\u017ce, technologi\u0119 konsumenck\u0105, wypoczynek, go\u015bcinno\u015b\u0107, sprzeda\u017c detaliczn\u0105, finanse itp. Dzi\u0119ki temu wszystkie bran\u017ce wykorzysta\u0142y marketing wellness. Innymi s\u0142owy, kwitn\u0105 czyste style \u017cycia. Konsumenci wymagaj\u0105 produkt\u00f3w, kt\u00f3re koncentruj\u0105 si\u0119 na tym co naturalne i prawdziwe, odrzucaj\u0105c wszystko co sztuczne lub przetworzone. D\u0105\u017c\u0105 do zdrowego trybu \u017cycia jako sposobu na znalezienie r\u00f3wnowagi mi\u0119dzy obecn\u0105 dzi\u015b globaln\u0105 niepewno\u015bci\u0105. Oczywistym jest, \u017ce konsumenci coraz bardziej interesuj\u0105 si\u0119 holistycznym, zdrowym stylem \u017cycia. <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-96624af6-72b3-4d3d-b5ad-20e0d5b7aa96'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-96624af6-72b3-4d3d-b5ad-20e0d5b7aa96' id='hs-cta-96624af6-72b3-4d3d-b5ad-20e0d5b7aa96'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/96624af6-72b3-4d3d-b5ad-20e0d5b7aa96\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-96624af6-72b3-4d3d-b5ad-20e0d5b7aa96\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/96624af6-72b3-4d3d-b5ad-20e0d5b7aa96.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '96624af6-72b3-4d3d-b5ad-20e0d5b7aa96', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pl\/ruch-czystego-piekno\/#Czyste_piekno_to_nowy_influencer\" >Czyste pi\u0119kno to nowy influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pl\/ruch-czystego-piekno\/#Co_z_przyszloscia_ruchu_czystego_piekna\" >Co z przysz\u0142o\u015bci\u0105 ruchu czystego pi\u0119kna?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Czyste_piekno_to_nowy_influencer\"><\/span>Czyste pi\u0119kno to nowy influencer <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Czyste pi\u0119kno to termin bardziej popularny ni\u017c kiedykolwiek wcze\u015bniej. Wzmianki online gwa\u0142townie wzros\u0142y. Tylko od 2015 wzmianki o czystym pi\u0119knie w mediach spo\u0142eczno\u015bciowych wzros\u0142y o ponad 29 000%. Jednak konsumenci s\u0105 podzieleni co do znaczenia czystego pi\u0119kna. Pojawia si\u0119 wiele definicji, obejmuj\u0105cych m.in. zielone pi\u0119kno, produkty wolne od okrucie\u0144stwa i sk\u0142adniki organiczne. Wydaje si\u0119, \u017ce konsumenci s\u0105 og\u00f3lnie bardziej zainteresowani \u201eczystymi\u201d produktami do piel\u0119gnacji sk\u00f3ry ni\u017c \u201eczystym\u201d makija\u017cem. W dyskusjach na temat sk\u0142adnik\u00f3w szkodliwych dla naszej sk\u00f3ry i ca\u0142ego cia\u0142a najcz\u0119\u015bciej wspominano o parabenach. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ruch czystego pi\u0119kna jest cz\u0119\u015bci\u0105 zdrowego, zielonego stylu \u017cycia, do kt\u00f3rego d\u0105\u017cy wi\u0119kszo\u015b\u0107 ludzi. Oznacza on nietoksyczny produkt wytwarzany bez sk\u0142adnik\u00f3w powi\u0105zanych ze szkodliwym wp\u0142ywem na zdrowie. Istnieje nowy standard pi\u0119kna, kt\u00f3ry po prostu nazywamy \u201eczystym\u201d. Czyste oznacza naturalne, naturalne oznacza bezpieczne, a bezpiecze\u0144stwo jest tym, czego m\u0142odzi poszukuj\u0105 w dzisiejszych produktach. W Provital jeste\u015bmy \u015bwiadomi potrzeb konsument\u00f3w i dlatego polegamy na skarbach natury &#8211; kwiaty i ro\u015bliny, wydobyte z natury i zamienione w sk\u0142adniki aktywne, s\u0105 istot\u0105 naszych produkt\u00f3w, takich jak np. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.weareprovital.com\/en\/products\/skin-care\/moisturizing\/careactives\/xeradin___\" target=\"_blank\">Xeradin<\/a>, kt\u00f3ry jest certyfikowany przez Ecocert. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statystyki pokazuj\u0105, \u017ce 52% doros\u0142ych w USA w wieku 18\u201324 lat uwa\u017ca, \u017ce produkty naturalne s\u0105 bezpieczniejsze ni\u017c zwyk\u0142e, a 56% os\u00f3b u\u017cywaj\u0105cych produkt\u00f3w naturalnych i ekologicznych podaje \u201eczysto\u015b\u0107 produktu\u201d jako wska\u017anik jego naturalno\u015bci. \u201eCzysty\u201d jest influencerem, zasi\u0119g \u201eczystych\u201d kosmetyk\u00f3w jest wsz\u0119dzie, w telewizji, w mediach spo\u0142eczno\u015bciowych, a nawet w bestsellerowych ksi\u0105\u017ckach. 49% doros\u0142ych w USA w wieku 18\u201324 lat szuka czystych kosmetyk\u00f3w i jasne jest, \u017ce czysto\u015b\u0107 to najnowszy trend kosmetyczny. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_z_przyszloscia_ruchu_czystego_piekna\"><\/span>Co z przysz\u0142o\u015bci\u0105 ruchu czystego pi\u0119kna? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby przetrwa\u0107, marki musz\u0105 robi\u0107 dwie rzeczy: by\u0107 transparentnym i \u015bwiadomym ekologicznie. Budowanie zaufania dzi\u0119ki przejrzysto\u015bci sk\u0142adnik\u00f3w oznacza, \u017ce marki powinny promowa\u0107 sk\u0142adniki naturalne \/ organiczne, wyja\u015bnia\u0107 sk\u0105d pochodz\u0105 i co robi\u0105, a w ko\u0144cu uzyska\u0107 certyfikaty, je\u015bli to mo\u017cliwe. Promowanie przes\u0142ania ekologicznego oznacza z kolei, \u017ce marki musz\u0105 wybiega\u0107 poza produkt i deklaracje typu \u201ewolne od\u201d, aby mog\u0142y wyr\u00f3\u017cni\u0107 si\u0119 na zat\u0142oczonej p\u00f3\u0142ce czystych marek. Oznacza to r\u00f3wnie\u017c zobowi\u0105zanie marki do dzia\u0142a\u0144 pro- ekologicznych, kt\u00f3re b\u0119d\u0105 rezonowa\u0107 z rosn\u0105c\u0105 liczb\u0105 m\u0142odszych konsument\u00f3w zaanga\u017cowanych w ruch czystego pi\u0119kna.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-a37d1caf-8f2a-4f4a-ae7c-764cd2e5e3da'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-a37d1caf-8f2a-4f4a-ae7c-764cd2e5e3da' id='hs-cta-a37d1caf-8f2a-4f4a-ae7c-764cd2e5e3da'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/a37d1caf-8f2a-4f4a-ae7c-764cd2e5e3da\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-a37d1caf-8f2a-4f4a-ae7c-764cd2e5e3da\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/a37d1caf-8f2a-4f4a-ae7c-764cd2e5e3da.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'a37d1caf-8f2a-4f4a-ae7c-764cd2e5e3da', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wyb\u00f3r czystego stylu \u017cycia to co\u015b, do czego aspiruj\u0105 nowe pokolenia. Picie mniejszej ilo\u015bci alkoholu, spo\u017cywanie wi\u0119kszej ilo\u015bci warzyw, redukowanie [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-troska-o-planete-i-ludzi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ruch czystego pi\u0119kna: definiowanie czysto\u015bci<\/title>\n<meta name=\"description\" content=\"Ruch czystego pi\u0119kna jest cz\u0119\u015bci\u0105 zdrowego, zielonego stylu \u017cycia,do kt\u00f3rego d\u0105\u017cy wiele os\u00f3b. 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