{"id":6265,"date":"2021-12-23T09:00:00","date_gmt":"2021-12-23T07:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=6265"},"modified":"2021-12-23T09:16:06","modified_gmt":"2021-12-23T07:16:06","slug":"kwas-cytrynowy","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pl\/kwas-cytrynowy\/","title":{"rendered":"Dlaczego kwas cytrynowy w piel\u0119gnacji sk\u00f3ry jest nowym, wielowymiarowym must-have"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Post-COVID-19, medical skincare is a hot topic. Consumers are increasingly attracted to products with medical benefits or aesthetics , as confidence in experts remains high. For example, in Spain, 60% of consumers say that beauticians and therapists are trustworthy (Mintel, 2020), highlighting a preference for \u2018professional\u2019 or \u2018expert\u2019 treatments. This has led to a trend towards <strong>citric acid in skincare<\/strong> \u2013 and here, we\u2019ll explore why.\u00a0<\/p>\n\n<!--more-->\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pl\/kwas-cytrynowy\/#Medical_meets_natural\" >Medical meets natural<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pl\/kwas-cytrynowy\/#Citric_acid_in_skincare\" >Citric acid in skincare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pl\/kwas-cytrynowy\/#Provitals_Pineapple_Extract\" >Provital\u2019s Pineapple Extract<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Medical_meets_natural\"><\/span>Medical meets natural<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Trust in beauty professionals is reflected in the increasingly positive attitude towards non-invasive procedures as part of skincare routines. This is particularly pronounced in the APAC region, where more than half of consumers in countries such as India and China agree that \u201cit\u2019s okay to have non-invasive procedures to improve one\u2019s appearance\u201d . One of the most popular is <strong>chemical peels<\/strong>, with over 400,000 professional chemical peels recorded <a href=\"https:\/\/www.isaps.org\/wp-content\/uploads\/2019\/12\/ISAPS-Global-Survey-Results-2018-new.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">in 2018<\/a>.<\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ff490be9-ccb3-413b-a28b-6af0721e580f'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ff490be9-ccb3-413b-a28b-6af0721e580f' id='hs-cta-ff490be9-ccb3-413b-a28b-6af0721e580f'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ff490be9-ccb3-413b-a28b-6af0721e580f\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ff490be9-ccb3-413b-a28b-6af0721e580f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/ff490be9-ccb3-413b-a28b-6af0721e580f.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'ff490be9-ccb3-413b-a28b-6af0721e580f', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n<p class=\"wp-block-paragraph\">Their popularity has led liquid exfoliators to adopt the word \u201cpeel\u201d in their marketing, as they use acids to resurface and refresh skin. However, this medical beauty trend has a counterpoint: <strong>the preference for natural ingredients<\/strong>. A concurrent <a href=\"https:\/\/blog.weareprovital.com\/what-is-personal-care\/\">post-pandemic beauty trend<\/a> is for natural, sustainable products, as the ravages of the pandemic highlight the importance of a more sophisticated approach to sustainability \u2013 thus the<strong> \u201csophisticated natural\u201d <\/strong>movement was born.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Citric_acid_in_skincare\"><\/span>Citric acid in skincare<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Therefore, we have a very particular consumer profile emerging: a consumer that wants <strong>medical grade beauty with <\/strong><a href=\"https:\/\/blog.weareprovital.com\/free-radicals-skin\/\"><strong>natural ingredients<\/strong><\/a>. This is why citric acid in skincare is really taking off \u2013 it combines the power of a peel from a sophisticated, sustainable angle.<\/p>\n\n<p class=\"wp-block-paragraph\">The resurfacing activity of citric acid is due to its <strong>\u03b1-hydroxy acid (AHA)<\/strong> content. Most AHAs are physiologic, natural, and non-toxic substances. They promote normal keratinization and <a href=\"https:\/\/blog.weareprovital.com\/dry-desquamation\/\">desquamation<\/a>, while acting on the stratum corneum level to promote cohesion between corneocytes in the deepest layers. This makes the stratum corneum thinner and improves the skin\u2019s flexibility.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, those with multiple hydroxyl groups &#8211; like citric acid &#8211; are moisturizing antioxidants, and are especially good for sensitive skin (<a href=\"https:\/\/www.researchgate.net\/publication\/8961968_Hydroxycarboxylic_Acids_N_-Acetylamino_Sugars_and_N_-Acetylamino_Acids\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yu RJ &amp; Van Scott EJ, 2002<\/a>). Citric acid in skincare creates the possibility for a gentle emollient action, with the peeling efficacy implied by the acidity.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Provitals_Pineapple_Extract\"><\/span>Provital\u2019s Pineapple Extract<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Always on the pulse of evolving trends, Provital developed <a href=\"https:\/\/www.weareprovital.com\/en\/caremotives\/vitacares\/pineapple-extract\"><strong>Pineapple Extract<\/strong>.<\/a> This product\u2019s AHA content responds directly to the demand for a naturally-powered peel that\u2019s fuelling the trend of citric acid in skin care. Plus, Pineapple Extract provides other appealing benefits, tapping into beauty demands from multiple angles within this complex Zeitgeist.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Along with its gentle emollient and resurfacing action, Pineapple Extract can directly <strong>stimulate collagen synthesis<\/strong> by activating the transcription and stabilization of pro-collagen mRNA. Furthermore, vitamin C reduces the production of metalloproteinase enzymes in the extracellular matrix, which can stimulate collagen degradation in the dermis.<\/p>\n\n<p class=\"wp-block-paragraph\">Together with resurfacing claims, the promise of collagen stimulation taps into other key skincare trends. And, combined with medical\/sophisticated natural messaging, this active ingredient presents a significant opportunity in the current context \u2013 and is <strong>99.6% natural in origin.<\/strong><\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-fad7c237-7cdc-406e-8e07-c90983a7a50e'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-fad7c237-7cdc-406e-8e07-c90983a7a50e' id='hs-cta-fad7c237-7cdc-406e-8e07-c90983a7a50e'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/fad7c237-7cdc-406e-8e07-c90983a7a50e\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-fad7c237-7cdc-406e-8e07-c90983a7a50e\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/fad7c237-7cdc-406e-8e07-c90983a7a50e.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'fad7c237-7cdc-406e-8e07-c90983a7a50e', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post-COVID-19, medical skincare is a hot topic. Consumers are increasingly attracted to products with medical benefits or aesthetics , as [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-6265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-najnowsze-trendy-kosmetyczne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dlaczego kwas cytrynowy w piel\u0119gnacji sk\u00f3ry jest nowym, wielowymiarowym must-have<\/title>\n<meta name=\"description\" content=\"Peelingi chemiczne to gor\u0105cy temat w bran\u017cy kosmetycznej, a kwas cytrynowy w piel\u0119gnacji sk\u00f3ry stanowi rozwi\u0105zanie dla coraz bardziej wymagaj\u0105cych konsument\u00f3w. 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