{"id":6645,"date":"2022-01-13T09:00:00","date_gmt":"2022-01-13T07:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=6645"},"modified":"2022-01-18T14:08:00","modified_gmt":"2022-01-18T12:08:00","slug":"naturalne-skladniki","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/","title":{"rendered":"Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pandemia nadal post\u0119puje, a jej skutki b\u0119d\u0105 odczuwalne w nadchodz\u0105cym roku. B\u0119dzie to oznacza\u0107 zmian\u0119 trend\u00f3w w stylu \u017cycia, pocz\u0105wszy od wp\u0142ywu na gospodark\u0119, po implikacje psychologiczne. Przek\u0142ada si\u0119 to zarazem na zmiany w zachowaniach konsumenckich, zar\u00f3wno w przemy\u015ble kosmetycznym, jak i innych rodzajach. To z kolei prowadzi do pojawienia si\u0119 <strong>nowego typu konsument\u00f3w produkt\u00f3w piel\u0119gnacyjnych<\/strong>, kt\u00f3rzy doceniaj\u0105 przede wszystkim poparte naukowo naturalne sk\u0142adniki kosmetyczne.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Dzieje si\u0119 tak, gdy\u017c pandemia spot\u0119gowa\u0142a w \u015bwiadomo\u015b\u0107 konsument\u00f3w istnienie potencjalnego wp\u0142ywu innego rodzaju sytuacji kryzysowych, jak\u0105 jest na przyk\u0142ad zmiana klimatu. Co wi\u0119cej, COVID-19 sprawi\u0142, \u017ce nauka znalaz\u0142a si\u0119 w centrum uwagi. Obecnie, zdrowie psychiczne i fizyczne oraz natura i zr\u00f3wnowa\u017cony rozw\u00f3j po\u0142\u0105czy\u0142y si\u0119 kszta\u0142tuj\u0105c nowe potrzeby konsument\u00f3w.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-a338a30f-8cc3-4bba-ac30-17a38f9d5a0a'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-a338a30f-8cc3-4bba-ac30-17a38f9d5a0a' id='hs-cta-a338a30f-8cc3-4bba-ac30-17a38f9d5a0a'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/a338a30f-8cc3-4bba-ac30-17a38f9d5a0a\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-a338a30f-8cc3-4bba-ac30-17a38f9d5a0a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/a338a30f-8cc3-4bba-ac30-17a38f9d5a0a.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'a338a30f-8cc3-4bba-ac30-17a38f9d5a0a', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W odpowiedzi na to, marki powinny na nowo przemy\u015ble\u0107 swoje strategie, aby znale\u017a\u0107 rozwi\u0105zanie na potrzeby bardziej \u015bwiadomych konsument\u00f3w. Przyjrzymy si\u0119 tutaj kluczowym profilom tego rodzaju konsument\u00f3w: <strong>Skinimalistom, Refillucjonariuszom i Super podstawowym<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#Skinimalisci\" >Skinimali\u015bci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#Refillucjonariusze\" >Refillucjonariusze<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#Super_podstawowi\" >Super podstawowi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#Nowe_naturalne_skladniki_kosmetyczne_opracowane_przez_Provital\" >Nowe naturalne sk\u0142adniki kosmetyczne opracowane przez Provital<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skinimalisci\"><\/span>Skinimali\u015bci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ci bystrzy konsumenci produkt\u00f3w do piel\u0119gnacji sk\u00f3ry pragn\u0105 <strong>zoptymalizowa\u0107 swoje zabiegi piel\u0119gnacyjne<\/strong> w imi\u0119 zr\u00f3wnowa\u017conego rozwoju. Pragn\u0105 zmaksymalizowa\u0107 ich skuteczno\u015b\u0107 i wydajno\u015b\u0107, decyduj\u0105c si\u0119 na produkty wielofunkcyjne, kt\u00f3re zmniejsz\u0105 ilo\u015b\u0107 odpad\u00f3w i zwalcz\u0105 nadmiern\u0105 konsumpcj\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Owi konsumenci wykorzystali chaos stworzony przez pandemi\u0119, aby zresetowa\u0107 swoje priorytety i re\u017cimy pi\u0119kna, rezygnuj\u0105c z wieloetapowych zabieg\u00f3w i skomplikowanych sk\u0142adnik\u00f3w, decyduj\u0105c si\u0119 na naturalne sk\u0142adniki oparte na dowodach naukowych. Skinimalista poszukuje nowych<a href=\"https:\/\/blog.weareprovital.com\/pl\/nowe-trendy-kosmetyczne\/\"> rozwi\u0105za\u0144 technologicznych dla sk\u00f3ry<\/a>, wykraczaj\u0105cych poza kwestie zwi\u0105zane z cen\u0105.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Refillucjonariusze\"><\/span>Refillucjonariusze<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W nadchodz\u0105cym roku ci, pe\u0142nomocni tw\u00f3rcy zmian przeprowadz\u0105 rewolucj\u0119 \u2013 lub raczej refillucj\u0119 \u2013 w dziedzinie urody. B\u0119d\u0105 si\u0119 oni domaga\u0107 bardziej <strong>zr\u00f3wnowa\u017conej konsumpcji<\/strong>, zainicjowanej burzliwym pocz\u0105tkiem nowej dekady. Wierz\u0105 w moc pozytywnych dzia\u0142a\u0144 i podejmuj\u0105 kroki niezb\u0119dne do wywarcia pozytywnego wp\u0142ywu na ludzi oraz planet\u0119 poprzez swoje nawyki konsumenckie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W miar\u0119 mo\u017cliwo\u015bci, d\u0105\u017c\u0105 do <strong>ponownego wykorzystania i nape\u0142niania opakowa\u0144<\/strong>, przyjmuj\u0105c modele z przesz\u0142o\u015bci, w kt\u00f3rej ponowne wykorzystanie pojemnik\u00f3w by\u0142o na porz\u0105dku dziennym. Tego rodzaju narz\u0119dzia s\u0105 centralnym elementem ich etosu \u2013 preferuj\u0105 stosowanie zmywalnych g\u0105bek i bawe\u0142nianych podpasek zast\u0119puj\u0105cych produkty jednorazowego u\u017cytku. Analogicznie, s\u0105 te\u017c zainteresowani etycznymi referencjami firm <strong>w ramach eko-wysi\u0142ku<\/strong>, wybieraj\u0105c marki, kt\u00f3re wspieraj\u0105 i reprezentuj\u0105 spo\u0142eczno\u015bci, rzemie\u015blnik\u00f3w i rolnik\u00f3w.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Super_podstawowi\"><\/span>Super podstawowi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Super podstawowi przenosz\u0105 trend produkt\u00f3w normatywnych na \u015bwiat urody. <strong>Prostota i oszcz\u0119dno\u015b\u0107<\/strong> s\u0105 dla nich priorytetem, dlatego wybieraj\u0105 produkty podstawowe w przeciwie\u0144stwie do kampanii, kt\u00f3re nadmiernie wykorzystuj\u0105 wizerunek w stylu glamour. K\u0142ad\u0105c nacisk na piel\u0119gnacj\u0119 i higien\u0119 osobist\u0105, preferuj\u0105 produkty wspierane przez dermatolog\u00f3w, zawieraj\u0105ce naturalne sk\u0142adniki kosmetyczne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0105 r\u00f3wnie\u017c cz\u0119\u015bci\u0105 silnego ruchu skierowanego w stron\u0119 <strong>bardziej inkluzywnego przemys\u0142u kosmetycznego<\/strong>. Nie ma dla nich r\u00f3\u017cnicy mi\u0119dzy twarz\u0105, a cia\u0142em i<a href=\"https:\/\/blog.weareprovital.com\/pl\/tlusta-skora-twarzy-u-mezczyzn\/\"> nie widz\u0105 potrzeby wprowadzenia produkt\u00f3w dostosowanych do p\u0142ci<\/a>; zamiast tego szukaj\u0105 niedrogich, wysokiej jako\u015bci produkt\u00f3w przeznaczonych dla wszystkich i do wszystkiego.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nowe_naturalne_skladniki_kosmetyczne_opracowane_przez_Provital\"><\/span>Nowe naturalne sk\u0142adniki kosmetyczne opracowane przez Provital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W firmie Provital zawsze trzymamy r\u0119k\u0119 na pulsie w kwestii pojawiaj\u0105cych si\u0119 trend\u00f3w na rynku kosmetycznym. Dlatego wprowadzili\u015bmy gam\u0119 zawieraj\u0105c\u0105 nowe naturalne sk\u0142adniki kosmetyczne, stanowi\u0105ce bezpo\u015bredni\u0105 odpowied\u017a na potrzeby tych nowych rzesz konsument\u00f3w produkt\u00f3w do piel\u0119gnacji. Od sk\u0142adnik\u00f3w <strong>opracowanych metod\u0105 upcyclingu<\/strong>, jak Pomarage<sup>TM<\/sup> czy Hydrafence<sup>TM<\/sup> \u2013 oba powsta\u0142e w synergii z gospodarstwami rolnymi, \u2013 po <strong>produkty all in one<\/strong>, jak Ethicskin<sup>TM<\/sup>, pod\u0105\u017camy za duchem czasu, zabiegaj\u0105c o naturalne sk\u0142adniki aktywne.<a href=\"https:\/\/www.weareprovital.com\/pl\/nowosci\"> Odkryj nowe produkty firmy Provital<\/a> i pozw\u00f3l im si\u0119 zainspirowa\u0107.<sup>&nbsp;<\/sup><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-daac473a-62bc-43bc-968c-2e50da7f6d45'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-daac473a-62bc-43bc-968c-2e50da7f6d45' id='hs-cta-daac473a-62bc-43bc-968c-2e50da7f6d45'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/daac473a-62bc-43bc-968c-2e50da7f6d45\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-daac473a-62bc-43bc-968c-2e50da7f6d45\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/daac473a-62bc-43bc-968c-2e50da7f6d45.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'daac473a-62bc-43bc-968c-2e50da7f6d45', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pandemia nadal post\u0119puje, a jej skutki b\u0119d\u0105 odczuwalne w nadchodz\u0105cym roku. B\u0119dzie to oznacza\u0107 zmian\u0119 trend\u00f3w w stylu \u017cycia, pocz\u0105wszy [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-troska-o-planete-i-ludzi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne<\/title>\n<meta name=\"description\" content=\"Pandemia przyczyni\u0142a si\u0119 do pojawienia si\u0119 nowego typu konsument\u00f3w produkt\u00f3w piel\u0119gnacyjnych, dla kt\u00f3rych wa\u017cne s\u0105 naturalne sk\u0142adniki. Dowiedz si\u0119, kim s\u0105 i co nimi kieruje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne\" \/>\n<meta property=\"og:description\" content=\"Pandemia przyczyni\u0142a si\u0119 do pojawienia si\u0119 nowego typu konsument\u00f3w produkt\u00f3w piel\u0119gnacyjnych, dla kt\u00f3rych wa\u017cne s\u0105 naturalne sk\u0142adniki. Dowiedz si\u0119, kim s\u0105 i co nimi kieruje.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/\" \/>\n<meta property=\"og:site_name\" content=\"Rozpowszechniaj\u0105c czyste pi\u0119kno\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weareprovital\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-13T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-18T12:08:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Provital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Provital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/\\\/#organization\"},\"headline\":\"Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne\",\"datePublished\":\"2022-01-13T07:00:00+00:00\",\"dateModified\":\"2022-01-18T12:08:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/\"},\"wordCount\":664,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/natural-actives.jpg\",\"articleSection\":[\"Troska o planet\u0119 i ludzi\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/\",\"name\":\"Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/natural-actives.jpg\",\"datePublished\":\"2022-01-13T07:00:00+00:00\",\"dateModified\":\"2022-01-18T12:08:00+00:00\",\"description\":\"Pandemia przyczyni\u0142a si\u0119 do pojawienia si\u0119 nowego typu konsument\u00f3w produkt\u00f3w piel\u0119gnacyjnych, dla kt\u00f3rych wa\u017cne s\u0105 naturalne sk\u0142adniki. Dowiedz si\u0119, kim s\u0105 i co nimi kieruje.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/natural-actives.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/natural-actives.jpg\",\"width\":724,\"height\":483,\"caption\":\"natural actives\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/naturalne-skladniki\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/\",\"name\":\"Provital Blog | Spreading Clean Beauty\",\"description\":\"Zainspiruj si\u0119 i b\u0105d\u017a na czasie z najnowszymi trendami naturalnymi oraz sk\u0142adnikami aktywnymi. Pomo\u017cemy ci stworzy\u0107 wyr\u00f3\u017cniaj\u0105ce si\u0119 produkty. \",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/#organization\"},\"alternateName\":\"Provital Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/#organization\",\"name\":\"Provital\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/logo-provital-blog.jpeg\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/logo-provital-blog.jpeg\",\"width\":722,\"height\":542,\"caption\":\"Provital\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/weareprovital\",\"https:\\\/\\\/www.instagram.com\\\/weareprovital\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/weareprovital\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZ4Rfswm8jy7-aJU24a1QMA\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/provital-4e89\",\"https:\\\/\\\/www.bloomberg.com\\\/profile\\\/company\\\/3747256Z:SM\",\"https:\\\/\\\/www.dnb.com\\\/business-directory\\\/company-profiles.provital_sa.html\",\"https:\\\/\\\/www.weareprovital.com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pl\\\/#\\\/schema\\\/person\\\/f48e091c80c3fa47c53344c47bacb07c\",\"name\":\"Provital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"caption\":\"Provital\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne","description":"Pandemia przyczyni\u0142a si\u0119 do pojawienia si\u0119 nowego typu konsument\u00f3w produkt\u00f3w piel\u0119gnacyjnych, dla kt\u00f3rych wa\u017cne s\u0105 naturalne sk\u0142adniki. Dowiedz si\u0119, kim s\u0105 i co nimi kieruje.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/","og_locale":"pl_PL","og_type":"article","og_title":"Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne","og_description":"Pandemia przyczyni\u0142a si\u0119 do pojawienia si\u0119 nowego typu konsument\u00f3w produkt\u00f3w piel\u0119gnacyjnych, dla kt\u00f3rych wa\u017cne s\u0105 naturalne sk\u0142adniki. Dowiedz si\u0119, kim s\u0105 i co nimi kieruje.","og_url":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/","og_site_name":"Rozpowszechniaj\u0105c czyste pi\u0119kno","article_publisher":"https:\/\/www.facebook.com\/weareprovital","article_published_time":"2022-01-13T07:00:00+00:00","article_modified_time":"2022-01-18T12:08:00+00:00","og_image":[{"width":724,"height":483,"url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg","type":"image\/jpeg"}],"author":"Provital","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Provital","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#article","isPartOf":{"@id":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/"},"author":{"@id":"https:\/\/blog.weareprovital.com\/pl\/\/#organization"},"headline":"Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne","datePublished":"2022-01-13T07:00:00+00:00","dateModified":"2022-01-18T12:08:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/"},"wordCount":664,"commentCount":0,"publisher":{"@id":"https:\/\/blog.weareprovital.com\/pl\/#organization"},"image":{"@id":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg","articleSection":["Troska o planet\u0119 i ludzi"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/","url":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/","name":"Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne","isPartOf":{"@id":"https:\/\/blog.weareprovital.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#primaryimage"},"image":{"@id":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg","datePublished":"2022-01-13T07:00:00+00:00","dateModified":"2022-01-18T12:08:00+00:00","description":"Pandemia przyczyni\u0142a si\u0119 do pojawienia si\u0119 nowego typu konsument\u00f3w produkt\u00f3w piel\u0119gnacyjnych, dla kt\u00f3rych wa\u017cne s\u0105 naturalne sk\u0142adniki. Dowiedz si\u0119, kim s\u0105 i co nimi kieruje.","breadcrumb":{"@id":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#primaryimage","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg","width":724,"height":483,"caption":"natural actives"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.weareprovital.com\/pl\/naturalne-skladniki\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.weareprovital.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Poznaj nowy rodzaj konsument\u00f3w poszukuj\u0105cych naturalne sk\u0142adniki kosmetyczne"}]},{"@type":"WebSite","@id":"https:\/\/blog.weareprovital.com\/pl\/#website","url":"https:\/\/blog.weareprovital.com\/pl\/","name":"Provital Blog | Spreading Clean Beauty","description":"Zainspiruj si\u0119 i b\u0105d\u017a na czasie z najnowszymi trendami naturalnymi oraz sk\u0142adnikami aktywnymi. Pomo\u017cemy ci stworzy\u0107 wyr\u00f3\u017cniaj\u0105ce si\u0119 produkty. ","publisher":{"@id":"https:\/\/blog.weareprovital.com\/pl\/#organization"},"alternateName":"Provital Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.weareprovital.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/blog.weareprovital.com\/pl\/#organization","name":"Provital","url":"https:\/\/blog.weareprovital.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.weareprovital.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2025\/09\/logo-provital-blog.jpeg","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2025\/09\/logo-provital-blog.jpeg","width":722,"height":542,"caption":"Provital"},"image":{"@id":"https:\/\/blog.weareprovital.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/weareprovital","https:\/\/www.instagram.com\/weareprovital\/","https:\/\/www.linkedin.com\/company\/weareprovital","https:\/\/www.youtube.com\/channel\/UCZ4Rfswm8jy7-aJU24a1QMA","https:\/\/www.crunchbase.com\/organization\/provital-4e89","https:\/\/www.bloomberg.com\/profile\/company\/3747256Z:SM","https:\/\/www.dnb.com\/business-directory\/company-profiles.provital_sa.html","https:\/\/www.weareprovital.com"]},{"@type":"Person","@id":"https:\/\/blog.weareprovital.com\/pl\/#\/schema\/person\/f48e091c80c3fa47c53344c47bacb07c","name":"Provital","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","caption":"Provital"}}]}},"_links":{"self":[{"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/posts\/6645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/comments?post=6645"}],"version-history":[{"count":2,"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/posts\/6645\/revisions"}],"predecessor-version":[{"id":6707,"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/posts\/6645\/revisions\/6707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/media\/6576"}],"wp:attachment":[{"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/media?parent=6645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/categories?post=6645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pl\/wp-json\/wp\/v2\/tags?post=6645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}