{"id":12647,"date":"2024-10-29T09:00:00","date_gmt":"2024-10-29T07:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=12647"},"modified":"2024-10-29T06:06:55","modified_gmt":"2024-10-29T04:06:55","slug":"mascara-de-hidratacao","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/","title":{"rendered":"M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <strong>m\u00e1scara de hidrata\u00e7\u00e3o<\/strong> vem ganhando cada vez mais relev\u00e2ncia nos \u00faltimos tempos, tornando-se um dos cosm\u00e9ticos mais populares entre os consumidores. Vista como uma alternativa de produto hidratante, ela oferece benef\u00edcios \u00fanicos que explicam seu lugar de destaque entre as prefer\u00eancias mainstream.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, mudan\u00e7as na forma como o impacto ambiental de produtos descart\u00e1veis \u00e9 entendido podem ter diminu\u00eddo seu boom inicial. \u00c9 justamente nesse contexto que surgem grandes oportunidades de inova\u00e7\u00e3o para a m\u00e1scara de hidrata\u00e7\u00e3o.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#Mascara_de_hidratacao_o_que_ela_faz\" >M\u00e1scara de hidrata\u00e7\u00e3o: o que ela faz?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#A_crescente_preocupacao_com_a_sustentabilidade\" >A crescente preocupa\u00e7\u00e3o com a sustentabilidade\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#Aquaextrem%E2%84%A2_o_ingrediente_ativo_natural_para_reinventar_a_mascara_de_hidratacao\" >Aquaextrem\u2122: o ingrediente ativo natural para reinventar a m\u00e1scara de hidrata\u00e7\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mascara_de_hidratacao_o_que_ela_faz\"><\/span>M\u00e1scara de hidrata\u00e7\u00e3o: o que ela faz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A hidrata\u00e7\u00e3o \u00e9 um tratamento cosm\u00e9tico fundamental, com efeitos duradouros na sa\u00fade da pele. Desde a reconstru\u00e7\u00e3o do <strong>estrato c\u00f3rneo <\/strong>e da <strong>fun\u00e7\u00e3o de barreira<\/strong> da pele at\u00e9 a regula\u00e7\u00e3o de poss\u00edveis <strong>descama\u00e7\u00f5es<\/strong>, os tratamentos hidratantes s\u00e3o respons\u00e1veis por deixar a pele flex\u00edvel, luminosa e resiliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao analisarmos f\u00f3rmulas de m\u00e1scara em particular, vemos que elas podem, de fato, proporcionar ativos para a pele. Entretanto, diferentemente de outros formatos como s\u00e9runs e cremes, a m\u00e1scara de hidrata\u00e7\u00e3o apresenta um diferencial: seu <strong>efeito selador<\/strong>, por meio de uma barreira f\u00edsica real que envolve a pele e ret\u00e9m os componentes positivos da m\u00e1scara. Assim, a pele pode absorver os ingredientes de maneira profunda, aumentando a efici\u00eancia do produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As m\u00e1scaras de hidrata\u00e7\u00e3o s\u00e3o elaboradas para repor a umidade da pele, ao mesmo tempo que nutrem e aperfei\u00e7oam sua barreira natural. De modo geral, existem duas abordagens cosm\u00e9ticas para alcan\u00e7ar isso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adi\u00e7\u00e3o de ingredientes ativos que <strong>simulam<\/strong> a a\u00e7\u00e3o dos umectantes naturais da pele (conhecidos como FHN ou Fator de Hidrata\u00e7\u00e3o Natural) ou da barreira cut\u00e2nea (como agentes oclusivos ou emolientes, entre eles vaselina e \u00f3leos). Esse m\u00e9todo geralmente produz uma hidrata\u00e7\u00e3o imediata, embora seja considerado, por vezes, um tanto &#8220;artificial&#8221;, j\u00e1 que a pele \u00e9 hidratada por um agente externo.<\/li>\n\n\n\n<li>Estimula\u00e7\u00e3o dos <strong>pr\u00f3prios mecanismos de hidrata\u00e7\u00e3o da pele<\/strong>. Nesse caso, o efeito hidratante n\u00e3o costuma ser t\u00e3o imediato, mas gera uma melhora estrutural da epiderme por meio dos agentes naturais da pele, proporcionando uma a\u00e7\u00e3o mais profunda, abrangente e prolongada.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_crescente_preocupacao_com_a_sustentabilidade\"><\/span>A crescente preocupa\u00e7\u00e3o com a sustentabilidade\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda que as m\u00e1scaras faciais tenham apresentado crescimento de valor nos \u00faltimos anos, pesquisas mostram que esse formato est\u00e1 perdendo espa\u00e7o por conta das quest\u00f5es relacionadas \u00e0 sustentabilidade. Com a <a href=\"https:\/\/blog.weareprovital.com\/pt-br\/beleza-sustentavel-alinhada-a-natureza\/\">demanda crescente de cosm\u00e9ticos sustent\u00e1veis por parte dos consumidores<\/a>, a ind\u00fastria vem se defrontando com diversos formatos e metodologias at\u00e9 ent\u00e3o amplamente utilizadas, incluindo as <strong>m\u00e1scaras de hidrata\u00e7\u00e3o em folha<\/strong>, &#8220;descart\u00e1veis&#8221; e, por isso mesmo, vistas com preocupa\u00e7\u00e3o pelos consumidores conscientes dos impactos ambientais. De fato, conforme apontam estudos da <a href=\"https:\/\/www.mintel.com\/?_bt=651943763441&amp;_bk=mintel&amp;_bm=e&amp;_bn=g&amp;_bg=148064675998&amp;utm_medium=cpc&amp;utm_source=google&amp;utm_content=Threepipe-GO19856573417~GO148064675998&amp;gad_source=1&amp;gclid=Cj0KCQjwwae1BhC_ARIsAK4JfrxGd8PiqqE0BCx40E37RifFsvf9mWIs1qr06ueobJgB6MiYWZo3vtIaAoIiEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Mintel<\/a>, o mercado de m\u00e1scara de hidrata\u00e7\u00e3o cresceu apenas 5% em 2021, apesar de ter registrado um aumento de 20% no ano anterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses n\u00fameros confirmam que as solu\u00e7\u00f5es em m\u00e1scara continuam despertando o interesse do consumidor. Por\u00e9m, para que esse cen\u00e1rio n\u00e3o se altere, s\u00e3o necess\u00e1rias inova\u00e7\u00f5es que respondam \u00e0s preocupa\u00e7\u00f5es mencionadas acima. Tais inova\u00e7\u00f5es devem ter como foco uma abordagem renovada do fator <strong>conveni\u00eancia<\/strong>, colocando a m\u00e1scara de hidrata\u00e7\u00e3o no radar de novos consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra importante estrat\u00e9gia \u00e9 o desenvolvimento de <strong>m\u00e1scaras peel-off<\/strong>, que se diferenciam dos formatos &#8220;descart\u00e1veis&#8221;. Elas s\u00e3o aplicadas como l\u00edquidos ou gel, podendo ser removidas de uma s\u00f3 vez ap\u00f3s a secagem. Assim, tamb\u00e9m oferecem um b\u00f4nus a mais no que diz respeito \u00e0 sustentabilidade, j\u00e1 que dispensam o uso de \u00e1gua, sendo uma op\u00e7\u00e3o bastante conveniente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda no contexto da sustentabilidade, as m\u00e1scaras noturnas representam um terreno f\u00e9rtil para a inova\u00e7\u00e3o. Novo tipo de formula\u00e7\u00e3o cosm\u00e9tica, ela \u00e9 aplicada antes de dormir e, ap\u00f3s um per\u00edodo prolongado de contato com a epiderme, pode ser amplamente absorvida, com efeitos hidratantes na pele.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aquaextrem%E2%84%A2_o_ingrediente_ativo_natural_para_reinventar_a_mascara_de_hidratacao\"><\/span>Aquaextrem\u2122: o ingrediente ativo natural para reinventar a m\u00e1scara de hidrata\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.weareprovital.com\/pt\/careactives\/aquaxtrem\">Aquaextrem\u2122<\/a> \u00e9 o ingrediente ativo de origem vegetal que permite \u00e0s marcas revolucionar a m\u00e1scara de hidrata\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Composto por uma fra\u00e7\u00e3o ativa obtida das ra\u00edzes do ruibarbo (<em>Rheum rhaponticum<\/em>), esse ingrediente <strong>estimula os mecanismos naturais de hidrata\u00e7\u00e3o da pele<\/strong> por meio da ativa\u00e7\u00e3o de PPAR. Assim, possibilita aumentar a efici\u00eancia das m\u00e1scaras, promovendo hidrata\u00e7\u00e3o prolongada, de dentro para fora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Testes in vitro do Aquaextrem\u2122 chegaram a resultados excepcionais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boa afinidade para se ligar ao PPAR\u03b3 e atuar como agonista natural<\/li>\n\n\n\n<li>Aumento nos n\u00edveis de filagrina e involucrina, for\u00e7a e coes\u00e3o do estrato c\u00f3rneo, melhora da fun\u00e7\u00e3o de barreira e recupera\u00e7\u00e3o da hidrata\u00e7\u00e3o adequada da pele<\/li>\n\n\n\n<li>Aumento da coes\u00e3o celular epid\u00e9rmica, melhorando a integridade do estrato c\u00f3rneo e a fun\u00e7\u00e3o de barreira<\/li>\n\n\n\n<li>Melhora a barreira lip\u00eddica da pele, protegendo o corpo de amea\u00e7as externas e prevenindo a desidrata\u00e7\u00e3o\u00a0<\/li>\n\n\n\n<li>Triplica\u00e7\u00e3o do n\u00edvel de ceramidas da pele<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m desses resultados, fizemos novas descobertas em nossos testes in vivo, que revelaram que o Aquaextrem\u2122:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aprimora os mecanismos naturais de hidrata\u00e7\u00e3o da pele e alcan\u00e7a hidrata\u00e7\u00e3o profunda e duradoura<\/li>\n\n\n\n<li>Repara a fun\u00e7\u00e3o de barreira da pele, para que as perdas de \u00e1gua sejam minimizadas e a pele se mantenha hidratada<\/li>\n\n\n\n<li>Regula a descama\u00e7\u00e3o da pele e restaura os n\u00edveis de hidrata\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para te guiar em sua jornada rumo \u00e0 formula\u00e7\u00e3o de uma m\u00e1scara de hidrata\u00e7\u00e3o inovadora e eficaz, compartilhamos ideias para f\u00f3rmulas avan\u00e7adas, como a nossa \u201cHappy Moisture Sleeping Mask\u201d, que usa Aquaextrem\u2122 combinado a outros ingredientes ativos hidratantes:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Phase<\/td><td>INCI \/ PCPC<\/td><td><\/td><td><\/td><td>w\/w %<\/td><\/tr><tr><td>11<\/td><td>Aqua (water)<\/td><td><\/td><td><\/td><td>73.340<\/td><\/tr><tr><td>12<\/td><td>Pentylene Glycol<\/td><td><\/td><td><\/td><td>3,000<\/td><\/tr><tr><td>13<\/td><td>Hydroxyethylacrylate\/Sodium Acryloyldimethyl TaurateCopolymer, Polyisobutene, PEG-7 TrimethylolpropaneCoconut Ether<\/td><td><\/td><td><\/td><td>2,000<\/td><\/tr><tr><td>14<\/td><td>Sodium Polyacrylate, Dimethicone, Cyclopentasiloxane,Trideceth-6, PEG\/PPG 18\/18 Dimethicone<\/td><td><\/td><td><\/td><td>1,000<\/td><\/tr><tr><td>15<\/td><td>Phenoxyethanol, Ethylhexylglycerin<\/td><td><\/td><td><\/td><td>0,700<\/td><\/tr><tr><td>21<\/td><td>Sesamum Indicum (Sesame) Seed Oil<\/td><td>Sesame Oil<\/td><td>Provital<\/td><td>4,000<\/td><\/tr><tr><td>22<\/td><td>Triisostearin<\/td><td><\/td><td><\/td><td>1,000<\/td><\/tr><tr><td>23<\/td><td>Parfum (Fragrance)<\/td><td><\/td><td><\/td><td>0,120<\/td><\/tr><tr><td>24<\/td><td>Polymethylsilsesquioxane<\/td><td><\/td><td><\/td><td>1,000<\/td><\/tr><tr><td>31<\/td><td>Aqua (Water), Glycerin, Hydrolyzed CaesalpiniaSpinosa Gum, Caesalpinia Spinosa Gum, SodiumBenzoate, Potassium Sorbate<\/td><td>Hydromanil HGL MS<\/td><td>Provital<\/td><td>3,000<\/td><\/tr><tr><td>32<\/td><td>Glycereth-26<\/td><td><\/td><td><\/td><td>3,000<\/td><\/tr><tr><td>33<\/td><td>Propanediol, Aqua (Water), Rheum RhaponticumRoot Extract&nbsp;<\/td><td>Aquaxtrem(\u2122)&nbsp;<\/td><td>Provital<\/td><td>1,500<\/td><\/tr><tr><td>34<\/td><td>Aqua (Water), Glycerin, Rosa Centifolia FlowerExtract, Jasminum Officinale (Jasmine) FlowerExtract, Bellis Perennis (Daisy) Flower Extract,Xanthan Gum, Sodium Benzoate, PotassiumSorbate<\/td><td>Whitesense(\u2122)<\/td><td>Provital<\/td><td>0.500<\/td><\/tr><tr><td>35<\/td><td>Isopentyldiol, Pentylene Glycol, 1,2-Hexanediol<\/td><td><\/td><td><\/td><td>3,000<\/td><\/tr><tr><td>41<\/td><td>Acrylates\/Beheneth-25 Methacrylate Copolymer<\/td><td><\/td><td><\/td><td>2,500<\/td><\/tr><tr><td>51<\/td><td>Aqua (Water), Sodium Hydroxide<\/td><td><\/td><td><\/td><td>0,300<\/td><\/tr><tr><td>61<\/td><td>Bismuth Oxychloride, Mica, Iron Oxides (CI 77491)<\/td><td><\/td><td><\/td><td>0,040<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><\/td><td>100,00<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quer saber mais sobre essa <a href=\"https:\/\/www.weareprovital.com\/pt\/inspiracao\/tendencia-formulacao\">formula\u00e7\u00e3o inspiradora<\/a> com Aquaextrem\u2122? Cadastre-se em nosso site para <strong>ter todas as informa\u00e7\u00f5es t\u00e9cnicas e de processo de formula\u00e7\u00e3o que voc\u00ea precisa<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A m\u00e1scara de hidrata\u00e7\u00e3o vem ganhando cada vez mais relev\u00e2ncia nos \u00faltimos tempos, tornando-se um dos cosm\u00e9ticos mais populares entre [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":12648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-12647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativas-em-prol-do-planeta-e-das-pessoas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras<\/title>\n<meta name=\"description\" content=\"M\u00e1scara de hidrata\u00e7\u00e3o: saiba como a inova\u00e7\u00e3o pode torn\u00e1-la ainda mais atrativa em meio \u00e0s preocupa\u00e7\u00f5es com a sustentabilidade dos cosm\u00e9ticos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras\" \/>\n<meta property=\"og:description\" content=\"M\u00e1scara de hidrata\u00e7\u00e3o: saiba como a inova\u00e7\u00e3o pode torn\u00e1-la ainda mais atrativa em meio \u00e0s preocupa\u00e7\u00f5es com a sustentabilidade dos cosm\u00e9ticos\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/\" \/>\n<meta property=\"og:site_name\" content=\"Disseminando a Beleza Limpa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weareprovital\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-29T07:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2024\/10\/mascara-de-hidratacao.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Provital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Provital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/\\\/#organization\"},\"headline\":\"M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras\",\"datePublished\":\"2024-10-29T07:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/\"},\"wordCount\":1125,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/mascara-de-hidratacao.jpg\",\"articleSection\":[\"Iniciativas em prol do planeta e das pessoas\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/\",\"name\":\"M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/mascara-de-hidratacao.jpg\",\"datePublished\":\"2024-10-29T07:00:00+00:00\",\"description\":\"M\u00e1scara de hidrata\u00e7\u00e3o: saiba como a inova\u00e7\u00e3o pode torn\u00e1-la ainda mais atrativa em meio \u00e0s preocupa\u00e7\u00f5es com a sustentabilidade dos cosm\u00e9ticos\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/mascara-de-hidratacao.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/mascara-de-hidratacao.jpg\",\"width\":724,\"height\":482,\"caption\":\"Sensual photo of beautiful young asian woman with with eyes closed, applying cotton facial moisturizing mask on face, takes care of skin, prevents wrinkles, stands on isolated beige background\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/mascara-de-hidratacao\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/\",\"name\":\"Provital Blog | Spreading Clean Beauty\",\"description\":\"Inspire-se e esteja atualizado com as \u00faltimas tend\u00eancias em ingredientes ativos e beleza natural. N\u00f3s iremos te ajudar a criar produtos diferenciados.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#organization\"},\"alternateName\":\"Provital Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#organization\",\"name\":\"Provital\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/logo-provital-blog.jpeg\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/logo-provital-blog.jpeg\",\"width\":722,\"height\":542,\"caption\":\"Provital\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/weareprovital\",\"https:\\\/\\\/www.instagram.com\\\/weareprovital\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/weareprovital\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZ4Rfswm8jy7-aJU24a1QMA\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/provital-4e89\",\"https:\\\/\\\/www.bloomberg.com\\\/profile\\\/company\\\/3747256Z:SM\",\"https:\\\/\\\/www.dnb.com\\\/business-directory\\\/company-profiles.provital_sa.html\",\"https:\\\/\\\/www.weareprovital.com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/f48e091c80c3fa47c53344c47bacb07c\",\"name\":\"Provital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"caption\":\"Provital\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras","description":"M\u00e1scara de hidrata\u00e7\u00e3o: saiba como a inova\u00e7\u00e3o pode torn\u00e1-la ainda mais atrativa em meio \u00e0s preocupa\u00e7\u00f5es com a sustentabilidade dos cosm\u00e9ticos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/","og_locale":"pt_BR","og_type":"article","og_title":"M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras","og_description":"M\u00e1scara de hidrata\u00e7\u00e3o: saiba como a inova\u00e7\u00e3o pode torn\u00e1-la ainda mais atrativa em meio \u00e0s preocupa\u00e7\u00f5es com a sustentabilidade dos cosm\u00e9ticos","og_url":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/","og_site_name":"Disseminando a Beleza Limpa","article_publisher":"https:\/\/www.facebook.com\/weareprovital","article_published_time":"2024-10-29T07:00:00+00:00","og_image":[{"width":724,"height":482,"url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2024\/10\/mascara-de-hidratacao.jpg","type":"image\/jpeg"}],"author":"Provital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Provital","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#article","isPartOf":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/"},"author":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/\/#organization"},"headline":"M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras","datePublished":"2024-10-29T07:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/"},"wordCount":1125,"commentCount":0,"publisher":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2024\/10\/mascara-de-hidratacao.jpg","articleSection":["Iniciativas em prol do planeta e das pessoas"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/","url":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/","name":"M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras","isPartOf":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#primaryimage"},"image":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2024\/10\/mascara-de-hidratacao.jpg","datePublished":"2024-10-29T07:00:00+00:00","description":"M\u00e1scara de hidrata\u00e7\u00e3o: saiba como a inova\u00e7\u00e3o pode torn\u00e1-la ainda mais atrativa em meio \u00e0s preocupa\u00e7\u00f5es com a sustentabilidade dos cosm\u00e9ticos","breadcrumb":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#primaryimage","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2024\/10\/mascara-de-hidratacao.jpg","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2024\/10\/mascara-de-hidratacao.jpg","width":724,"height":482,"caption":"Sensual photo of beautiful young asian woman with with eyes closed, applying cotton facial moisturizing mask on face, takes care of skin, prevents wrinkles, stands on isolated beige background"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.weareprovital.com\/pt-br\/mascara-de-hidratacao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.weareprovital.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"M\u00e1scara de hidrata\u00e7\u00e3o: benef\u00edcios e formula\u00e7\u00f5es inovadoras"}]},{"@type":"WebSite","@id":"https:\/\/blog.weareprovital.com\/pt-br\/#website","url":"https:\/\/blog.weareprovital.com\/pt-br\/","name":"Provital Blog | Spreading Clean Beauty","description":"Inspire-se e esteja atualizado com as \u00faltimas tend\u00eancias em ingredientes ativos e beleza natural. N\u00f3s iremos te ajudar a criar produtos diferenciados.","publisher":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/#organization"},"alternateName":"Provital Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.weareprovital.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blog.weareprovital.com\/pt-br\/#organization","name":"Provital","url":"https:\/\/blog.weareprovital.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.weareprovital.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2025\/09\/logo-provital-blog.jpeg","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2025\/09\/logo-provital-blog.jpeg","width":722,"height":542,"caption":"Provital"},"image":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/weareprovital","https:\/\/www.instagram.com\/weareprovital\/","https:\/\/www.linkedin.com\/company\/weareprovital","https:\/\/www.youtube.com\/channel\/UCZ4Rfswm8jy7-aJU24a1QMA","https:\/\/www.crunchbase.com\/organization\/provital-4e89","https:\/\/www.bloomberg.com\/profile\/company\/3747256Z:SM","https:\/\/www.dnb.com\/business-directory\/company-profiles.provital_sa.html","https:\/\/www.weareprovital.com"]},{"@type":"Person","@id":"https:\/\/blog.weareprovital.com\/pt-br\/#\/schema\/person\/f48e091c80c3fa47c53344c47bacb07c","name":"Provital","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","caption":"Provital"}}]}},"_links":{"self":[{"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/posts\/12647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/comments?post=12647"}],"version-history":[{"count":2,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/posts\/12647\/revisions"}],"predecessor-version":[{"id":12654,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/posts\/12647\/revisions\/12654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/media\/12648"}],"wp:attachment":[{"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/media?parent=12647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/categories?post=12647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/tags?post=12647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}