{"id":13444,"date":"2024-12-06T09:00:00","date_gmt":"2024-12-06T07:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=13444"},"modified":"2024-12-06T11:20:42","modified_gmt":"2024-12-06T09:20:42","slug":"cosmeticos-naturais-para-o-cabelo","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/cosmeticos-naturais-para-o-cabelo\/","title":{"rendered":"Cosm\u00e9ticos naturais para o cabelo: efic\u00e1cia e sustentabilidade"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The rise of <strong>eco-friendly hair products<\/strong> is undeniable as sustainability claims continue expanding rapidly and brands\u2019 efforts further intensify to meet consumers\u2019 increasing awareness of the environment. However, as interest for sustainability products continues, efficacy must not be overlooked.<\/p>\n\n<!--more-->\n\n<p class=\"wp-block-paragraph\">Brands have made significant moves to achieve further sustainability and adopt environmentally-friendly practices within the hair care segment: from plastic-free packaging to solid shampoos, sustainability has gained <a href=\"https:\/\/blog.weareprovital.com\/best-ingredients-for-hair\/\">particular traction in hair care<\/a>. However, the truth is consumers today still put <strong>efficacy at the forefront,<\/strong> while sustainable, plant-based ingredients are still faced with relative obscurity and potential misunderstandings around their efficacy compared to synthetic alternatives.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In this context, brands must intensify their efforts to both choose natural ingredients whose efficacy is backed by science and are considered eco-friendly hair products, and <strong>communicate these benefits with robust narratives<\/strong> that confidently showcase the ingredient\u2019s efficacy. Only through this combination of factors and putting efficacy at the forefront it is possible to make sustainability a key factor of differentiation.<\/p>\n\n<p class=\"wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-64be8533-1909-4d1b-9265-79889cb277bc'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-64be8533-1909-4d1b-9265-79889cb277bc' id='hs-cta-64be8533-1909-4d1b-9265-79889cb277bc'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/64be8533-1909-4d1b-9265-79889cb277bc\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-64be8533-1909-4d1b-9265-79889cb277bc\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/64be8533-1909-4d1b-9265-79889cb277bc.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '64be8533-1909-4d1b-9265-79889cb277bc', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmeticos-naturais-para-o-cabelo\/#Science-backed_efficacy_and_eco-friendly_hair_products_a_winning_combination\" >Science-backed efficacy and eco-friendly hair products: a winning combination<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmeticos-naturais-para-o-cabelo\/#The_keys_for_success_in_eco-friendly_haircare\" >The keys for success in eco-friendly haircare<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmeticos-naturais-para-o-cabelo\/#Beyond_the_solid_shampoo_the_eco-friendly_hair_product_that_meets_efficacy_demands\" >Beyond the solid shampoo: the eco-friendly hair product that meets efficacy demands<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Science-backed_efficacy_and_eco-friendly_hair_products_a_winning_combination\"><\/span>Science-backed efficacy and eco-friendly hair products: a winning combination<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Eco-friendly hair products have gained traction in recent years. However, efforts to develop the next big sustainable formulation shouldn\u2019t forget <strong>efficacy is still the number one priority <\/strong>for consumers.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This fact is also coupled with another reality that must be considered when developing eco-friendly hair products: consumers are used to certain formulations and formats, and may be hesitant to make a move to newer forms if they aren\u2019t convinced about their efficacy. This is further shown by specialized Mintel research, which confirms \u201cefficacy is most important when it comes to BPC ingredients\u201d, highlighting how 54% of US consumers who research ingredients seek to gain a deeper insight into how effective a product might be.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">While these facts present challenges to the development of eco-friendly hair products, they also contain the keys to develop disruptive yet successful formulations that stand out among the multitude of options today. This is particularly true considering 46% of US consumers who have heard of clean beauty have bought clean haircare products in the last year, with figures reaching 53% among 18-24 year olds, according to research by <a href=\"https:\/\/www.mintel.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mintel<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_keys_for_success_in_eco-friendly_haircare\"><\/span>The keys for success in eco-friendly haircare<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Today, a successful formulation should result in a combination of the following:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Science-backed effectiveness<\/strong> and high functionality<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.weareprovital.com\/ingredient-transparency\/\"><strong>Promotes ingredient transparency,<\/strong><\/a><strong> <\/strong>including its efforts in sourcing ingredients sustainably<\/li>\n\n\n\n<li>Is launched together with <strong>extensive educational content and marketing narratives<\/strong> that <strong>explain the product\u2019s efficacy claims in detail,<\/strong> thus encouraging the acceptance of ingredients or formulations that are initially unfamiliar for consumers<\/li>\n\n\n\n<li>Can prove efforts for a low environmental impact, including <a href=\"https:\/\/blog.weareprovital.com\/organic-and-natural-certifications-cosmetics\/\">relevant certifications<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It\u2019s precisely in this context where trends such as<strong> sustainable biotechnology and bioengineered ingredients <\/strong>are taking center stage. Initiatives such as Provital\u2019s <a href=\"https:\/\/www.weareprovital.com\/en\/be-tech\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>technological products<\/strong><\/a>, which combine the best of natural sustainable ingredients with the most <strong>advanced cosmetic science<\/strong> for the development of highly technological active ingredients.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This use of <strong>cutting-edge research<\/strong> for ensuring the best efficacy and sustainability is opening the door to promising cosmetic developments such as <strong>Provital\u2019s flagship <\/strong><a href=\"https:\/\/www.weareprovital.com\/en\/be-tech\/biotechnological-products\/matrix-3d-technology\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>3D Matrix technology<\/strong><\/a><strong>. This innovative three-dimensional matrix structure allows for an immediate effect and a subsequent release of the active molecules inside the skin or hair, ensuring an homogeneous application that multiplies the benefits of the active ingredient trapped inside.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beyond_the_solid_shampoo_the_eco-friendly_hair_product_that_meets_efficacy_demands\"><\/span>Beyond the solid shampoo: the eco-friendly hair product that meets efficacy demands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Provital\u2019s <a href=\"https:\/\/www.weareprovital.com\/en\/caremotives\/imaginecares\/keraveg\" target=\"_blank\" rel=\"noreferrer noopener\">Keraveg\u2122<\/a> stands out for its capacity to <strong>satisfy both sustainability claims <\/strong>and consumer demands for <strong>extraordinary efficiency <\/strong>in haircare.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Obtained by the <strong>controlled enzymatic hydrolysis of proteins<\/strong> derived from rice and maize, it acts as a restorative natural active for weakened and damaged hair that protects the hair fiber and strengthens and prevents breakage.<\/p>\n\n<p class=\"wp-block-paragraph\">To exert its maximum effect, the ingredient has been placed in a <strong>controlled release cationic matrix (Matrix Plus) <\/strong>developed by provital, which ensures the ingredient remains on the hair fiber\u2019s cuticle surface for a sufficient length of time in order to achieve its benefits.<\/p>\n\n<p class=\"wp-block-paragraph\">The ingredient seeks to <strong>activate hair protection from within.<\/strong> It contributes to the stabilization of the hair fiber\u2019s peptide chains, acting as a protective film-forming layer that facilitates tissue repair and insulates the hair against external agents, as well as improving hair\u2019s elastic properties. Additionally, by neutralizing the potential electrostatic charge caused by the use of anionic shampoos, Keraveg\u2122 makes hair more manageable.<\/p>\n\n<p class=\"wp-block-paragraph\">The result is a versatile product whose <strong>science-backed efficacy claims<\/strong> cater to a wide range of consumers and hair protection needs, opening the door to a <strong>new era of eco-friendly hair products<\/strong> that put efficiency at the forefront.<\/p>\n\n<p class=\"wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-9b4cdc3f-af47-4025-894c-81dc77279c29'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-9b4cdc3f-af47-4025-894c-81dc77279c29' id='hs-cta-9b4cdc3f-af47-4025-894c-81dc77279c29'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/9b4cdc3f-af47-4025-894c-81dc77279c29\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-9b4cdc3f-af47-4025-894c-81dc77279c29\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/9b4cdc3f-af47-4025-894c-81dc77279c29.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '9b4cdc3f-af47-4025-894c-81dc77279c29', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of eco-friendly hair products is undeniable as sustainability claims continue expanding rapidly and brands\u2019 efforts further intensify to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":13423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-13444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativas-em-prol-do-planeta-e-das-pessoas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosm\u00e9ticos naturais para o cabelo: efic\u00e1cia e sustentabilidade<\/title>\n<meta name=\"description\" content=\"Cosm\u00e9ticos naturais para o cabelo: conhe\u00e7a alternativas eco-friendly que atendem \u00e0s demandas do mercado e que v\u00e3o al\u00e9m dos shampoos s\u00f3lidos\" \/>\n<meta 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