{"id":3482,"date":"2021-03-24T18:52:00","date_gmt":"2021-03-24T16:52:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=3482"},"modified":"2024-11-01T16:00:36","modified_gmt":"2024-11-01T14:00:36","slug":"beneficios-do-matcha","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/beneficios-do-matcha\/","title":{"rendered":"Benef\u00edcios do Matcha: um ch\u00e1 verde antioxidante e preventivo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A crescente preocupa\u00e7\u00e3o dos consumidores com a polui\u00e7\u00e3o e seus efeitos na sa\u00fade tem uma nova resposta. Um dos <strong>benef\u00edcios do Matcha<\/strong> \u00e9 sua caracter\u00edstica antioxidante, que o torna um eficaz ingrediente anti-idade e uma solu\u00e7\u00e3o eficiente para aqueles que buscam produtos de beleza preventivos. Al\u00e9m disso, o ch\u00e1 verde Matcha est\u00e1 sintonia com a tend\u00eancia atual dos cosm\u00e9ticos voltados a uma pele mais saud\u00e1vel e natural, ao mesmo tempo que se mostra como uma oportunidade de empregar agentes antioxidantes na prote\u00e7\u00e3o contra a polui\u00e7\u00e3o.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">O mercado de cosm\u00e9ticos viu uma onda de lan\u00e7amentos de produtos para a pele, no Reino Unido e nos EUA, que mencionavam conceitos como &#8220;nutri\u00e7\u00e3o saud\u00e1vel&#8221; ou &#8220;superalimentos ativos&#8221;, relacionando uma pele bonita a uma dieta saud\u00e1vel.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f' id='hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'ec1f80fb-29bc-44ac-9805-6bd624d58e5f', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, ainda h\u00e1 espa\u00e7o para crescimento: de acordo com pesquisa recente da <a href=\"https:\/\/brasil.mintel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mintel<\/a>, apenas 3% dos lan\u00e7amentos de produtos no mercado de beleza <strong>mencionavam antioxidantes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ch\u00e1 verde Matcha, um tipo bastante concentrado do tradicional ch\u00e1 verde japon\u00eas, h\u00e1 muito ganhou a reputa\u00e7\u00e3o de ser ben\u00e9fico \u00e0 sa\u00fade. Este ingrediente se apresenta como uma resposta para marcas que exploram o mercado anti-polui\u00e7\u00e3o, promovem a neutraliza\u00e7\u00e3o de radicais livres e atuam na preven\u00e7\u00e3o do envelhecimento, sendo uma prote\u00e7\u00e3o eficaz para uma pele saud\u00e1vel.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/beneficios-do-matcha\/#Beneficios_do_Matcha_e_sua_definicao\" >Benef\u00edcios do Matcha e sua defini\u00e7\u00e3o\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/beneficios-do-matcha\/#Como_e_a_atuacao_do_cha_verde_Matcha_como_antioxidante\" >Como \u00e9 a atua\u00e7\u00e3o do ch\u00e1 verde Matcha como antioxidante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/beneficios-do-matcha\/#O_mercado_do_Matcha_no_ramo_da_beleza\" >O mercado do Matcha no ramo da beleza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/beneficios-do-matcha\/#Beneficios_do_extrato_de_cha_verde_Matcha_da_Provital\" >Benef\u00edcios do extrato de ch\u00e1 verde Matcha da Provital<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_do_Matcha_e_sua_definicao\"><\/span>Benef\u00edcios do Matcha e sua defini\u00e7\u00e3o\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gra\u00e7as \u00e0 sua fama de ser um \u201csuperalimento\u201d, o ch\u00e1 verde Matcha se tornou rapidamente um dos ingredientes mais procurados do mercado. Enraizado na tradi\u00e7\u00e3o japonesa, o Matcha integra os rituais que envolvem as pr\u00e1ticas zen h\u00e1 s\u00e9culos, mas apenas recentemente \u00e9 que o mundo tomou conhecimento de seus in\u00fameros benef\u00edcios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inclusive, este rico ingrediente usado em diversos cosm\u00e9ticos \u00e9 conhecido por seus <strong>efeitos antioxidantes, antibacterianos e relaxantes<\/strong> para a pele, garantindo uma atua\u00e7\u00e3o preventiva no combate ao envelhecimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveitando seu grande destaque na ind\u00fastria aliment\u00edcia, o ch\u00e1 verde Matcha tem um enorme potencial de ser vendido como um neutralizador de radicais livres pela ind\u00fastria cosm\u00e9tica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_e_a_atuacao_do_cha_verde_Matcha_como_antioxidante\"><\/span>Como \u00e9 a atua\u00e7\u00e3o do ch\u00e1 verde Matcha como antioxidante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este ch\u00e1 verde, com p\u00f3 refinado de alta qualidade, \u00e9 derivado da <em>Camellia sinensis<\/em>, uma \u00e1rvore lenhosa perene origin\u00e1ria da \u00c1sia que apresenta uma vida \u00fatil de mais de 100 anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os benef\u00edcios do Matcha para a sa\u00fade derivam de sua <strong>rica composi\u00e7\u00e3o de nutrientes<\/strong>. O Matcha \u00e9 uma das fontes mais ricas de subst\u00e2ncias antioxidantes, o que inclui flavon\u00f3ides, especialmente rutina, mas tamb\u00e9m polifen\u00f3is e vitamina C. De fato, sua infus\u00e3o apresenta o maior potencial antioxidante entre todos os outros tipos conhecidos de ch\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sua propriedade antioxidante existe, principalmente, devido ao seu teor de polifen\u00f3is e, mais especificamente, de catequinas. Dentro do grupo das seis catequinas presentes no Matcha, as EC, EGC, ECG e EGCG concentram a maior a\u00e7\u00e3o antioxidante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, j\u00e1 est\u00e1 comprovado que o <strong>processo de pulveriza\u00e7\u00e3o<\/strong> pelo qual o Matcha \u00e9 submetido resulta em uma maior concentra\u00e7\u00e3o de EGCG do que o ch\u00e1 verde &#8220;normal&#8221;, aumentando, assim, seu efeito antioxidante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro composto importante presente no p\u00f3 de Matcha \u00e9 a clorofila, que desempenha um papel central no sistema de defesa antioxidante ao prevenir o estresse oxidativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agentes antioxidantes naturais como esses s\u00e3o considerados os fatores mais importantes na preven\u00e7\u00e3o do envelhecimento da pele pelo estresse oxidativo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_mercado_do_Matcha_no_ramo_da_beleza\"><\/span>O mercado do Matcha no ramo da beleza<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem diversos motivos pelos quais o ch\u00e1 verde Matcha \u00e9 considerado um dos ingredientes mais inovadores e procurados em cosm\u00e9ticos atualmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em primeiro lugar, a narrativa criada em torno do ch\u00e1 verde Matcha envolve tradicionais rituais zen japoneses, nos quais os <strong>efeitos relaxantes<\/strong> deste ch\u00e1 est\u00e3o na base do que se conhece como &#8220;cerim\u00f4nia japonesa&#8221;. Isto \u00e9 resultado da composi\u00e7\u00e3o qu\u00edmica do Matcha, que cria um efeito de <strong>redu\u00e7\u00e3o do estresse<\/strong> por meio da combina\u00e7\u00e3o de arginina e teanina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ch\u00e1 verde Matcha antioxidante cria, assim, uma nova linha de <strong>rotinas cosm\u00e9ticas hol\u00edsticas <\/strong>destinadas ao rosto, corpo e mente, nas quais a aten\u00e7\u00e3o plena (mindfulness) tamb\u00e9m desempenha um importante papel, alinhando-se perfeitamente com a tend\u00eancia atual de aplica\u00e7\u00e3o do bem-estar aos cosm\u00e9ticos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_do_extrato_de_cha_verde_Matcha_da_Provital\"><\/span>Benef\u00edcios do extrato de ch\u00e1 verde Matcha da Provital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na Provital, inclu\u00edmos o <a href=\"https:\/\/www.weareprovital.com\/pt\/caremotives\/vitacares\/matcha-tea-extract-gnbn\">ch\u00e1 verde Matcha<\/a> em nosso cat\u00e1logo, oferecendo uma nova possibilidade de inova\u00e7\u00e3o para as marcas que querem desenvolver produtos eficazes \u00e0 base de ingredientes naturais, sustent\u00e1veis e modernos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 diversas raz\u00f5es pelas quais o mercado de cosm\u00e9ticos est\u00e1 pronto para receber o ch\u00e1 verde Matcha como seu novo ingrediente preferido. Resumimos alguns dos principais benef\u00edcios do Matcha da Provital nos cuidados com a pele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Por ser um ingrediente muito rico em nutrientes, torna-se a escolha perfeita para <strong>m\u00e1scaras faciais<\/strong> que d\u00e3o uma melhora imediata, energizando a pele, o corpo e a mente.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O ch\u00e1 verde Matcha antioxidante \u00e9 99,5% de <strong>origem natural<\/strong>. Por isso, \u00e9 um produto com uma elevada demanda no mercado atual de cosm\u00e9ticos naturais. Os consumidores procuram ingredientes \u00e0 base de plantas devido \u00e0 sua familiaridade, acessibilidade e associa\u00e7\u00e3o com a sa\u00fade.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oferece a combina\u00e7\u00e3o perfeita na <strong><a href=\"https:\/\/blog.weareprovital.com\/rejuvenate-skin-care\/\">preven\u00e7\u00e3o do envelhecimento da pele<\/a><\/strong> para o consumidor que prefere produtos mais naturais, indo ao encontro de uma nova abordagem que promove o envelhecimento saud\u00e1vel e a beleza preventiva.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os raios ultravioleta produzem diversos efeitos prejudiciais, como a inflama\u00e7\u00e3o e a supress\u00e3o imunol\u00f3gica. Al\u00e9m disso, induz a prolifera\u00e7\u00e3o da IL-1, que desempenha um papel importante na hipersensibilidade cut\u00e2nea e na prolifera\u00e7\u00e3o de tumores na pele. Descobriu-se que o ch\u00e1 verde exerce a\u00e7\u00f5es fotoprotetoras, prevenindo problemas desta natureza e reduzindo a forma\u00e7\u00e3o de eritemas.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A cada dia, cresce o interesse em agentes antioxidantes devido a sua capacidade de <strong>combater a polui\u00e7\u00e3o<\/strong> e neutralizar seus efeitos nocivos, entre eles o envelhecimento acelerado da pele, sua desidrata\u00e7\u00e3o e inflama\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisas recentes sugerem que uma dieta rica em antioxidantes pode mitigar os efeitos da polui\u00e7\u00e3o do ar, criando ainda mais oportunidades para as marcas inclu\u00edrem tais ingredientes e associ\u00e1-los aos seus muitos benef\u00edcios.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A afirma\u00e7\u00e3o j\u00e1 conhecida no mercado de alimentos e bebidas de que o Matcha \u00e9 um ingrediente que atua no combate \u00e0s toxinas pode ser tamb\u00e9m difundida na ind\u00fastria de beleza e cosm\u00e9ticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este extrato natural oferece a combina\u00e7\u00e3o perfeita na preven\u00e7\u00e3o do envelhecimento da pele para o consumidor que deseja produtos mais naturais. Trata-se de uma nova abordagem que promove o envelhecimento saud\u00e1vel e preventivo, ao mesmo tempo que aplica um ingrediente secular da cultura tradicional japonesa que se tornou uma tend\u00eancia no movimento dos \u201csuperalimentos\u201d.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4' id='hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/bc2f8b38-b2cb-4522-a617-081c508b67a4\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bc2f8b38-b2cb-4522-a617-081c508b67a4\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/bc2f8b38-b2cb-4522-a617-081c508b67a4.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'bc2f8b38-b2cb-4522-a617-081c508b67a4', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A crescente preocupa\u00e7\u00e3o dos consumidores com a polui\u00e7\u00e3o e seus efeitos na sa\u00fade tem uma nova resposta. Um dos benef\u00edcios [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-3482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultimas-tendencias-em-beleza-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benef\u00edcios do Matcha: um ch\u00e1 verde antioxidante e preventivo<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a os benef\u00edcios do Matcha: o novo e incr\u00edvel ingrediente antioxidante para o mercado de cosm\u00e9ticos naturais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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