{"id":3684,"date":"2021-04-27T13:17:08","date_gmt":"2021-04-27T11:17:08","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=3684"},"modified":"2021-04-27T13:17:50","modified_gmt":"2021-04-27T11:17:50","slug":"preocupacao-com-a-saude","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/preocupacao-com-a-saude\/","title":{"rendered":"A preocupa\u00e7\u00e3o com a sa\u00fade veio para ficar entre os consumidores"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ainda que consumidores conscientes sejam um fen\u00f4meno recente, ele \u00e9 poderoso. Estes novos <strong>consumidores \u00e9ticos e com uma grande preocupa\u00e7\u00e3o com a sa\u00fade<\/strong> n\u00e3o se prendem ao r\u00f3tulo: eles querem entender tudo sobre a origem das <strong>mat\u00e9rias-primas<\/strong>, a composi\u00e7\u00e3o do produto, o <strong>processo de produ\u00e7\u00e3o<\/strong> e at\u00e9 os projetos de responsabilidade corporativa da empresa. \u00c0 medida que crescem as preocupa\u00e7\u00f5es com a sustentabilidade e o meio-ambiente, este fen\u00f4meno se torna mais comum, j\u00e1 que consumidores querem ter a certeza de que suas escolhas est\u00e3o ajudando a proteger o planeta.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Esta atitude tornou o consumidor mais <strong>poderoso<\/strong> do que nunca. Agora, a <strong>reputa\u00e7\u00e3o<\/strong> \u00e9 vital e pode afetar drasticamente a escolha dos consumidores na hora da compra. N\u00e3o h\u00e1 d\u00favidas de que a preocupa\u00e7\u00e3o com a sa\u00fade entre os consumidores veio para ficar, e mais, tem uma enorme influ\u00eancia. Pensando no m\u00e9dio e longo prazo, este <strong>comportamento de consumo<\/strong> tende a se popularizar, especialmente na ind\u00fastria de beleza, sa\u00fade e cuidados pessoais.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f' id='hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'ec1f80fb-29bc-44ac-9805-6bd624d58e5f', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/preocupacao-com-a-saude\/#Como_a_preocupacao_com_a_saude_dos_consumidores_esta_mudando_o_mercado_de_cosmeticos\" >Como a preocupa\u00e7\u00e3o com a sa\u00fade dos consumidores est\u00e1 mudando o mercado de cosm\u00e9ticos?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/preocupacao-com-a-saude\/#Uma_resposta_rapida_seria_cosmeticos_eticos_e_sustentaveis\" >Uma resposta r\u00e1pida seria: cosm\u00e9ticos \u00e9ticos e sustent\u00e1veis.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/preocupacao-com-a-saude\/#Crescimento_do_setor_e_a_preocupacao_com_a_saude_dos_consumidores\" >Crescimento do setor e a preocupa\u00e7\u00e3o com a sa\u00fade dos consumidores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/preocupacao-com-a-saude\/#O_crescimento_da_preocupacao_com_a_saude_entre_consumidores_a_etica_se_tornando_dominante\" >O crescimento da preocupa\u00e7\u00e3o com a sa\u00fade entre consumidores: a \u00e9tica se tornando dominante<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_a_preocupacao_com_a_saude_dos_consumidores_esta_mudando_o_mercado_de_cosmeticos\"><\/span><strong>Como a preocupa\u00e7\u00e3o com a sa\u00fade dos consumidores est\u00e1 mudando o mercado de cosm\u00e9ticos?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uma_resposta_rapida_seria_cosmeticos_eticos_e_sustentaveis\"><\/span>Uma resposta r\u00e1pida seria: cosm\u00e9ticos \u00e9ticos e sustent\u00e1veis.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A \u00e9tica e a sustentabilidade sempre representaram um papel importante no comportamento do consumidor na ind\u00fastria de beleza. Por exemplo, os <strong>maus tratos aos animais<\/strong> se tornaram uma preocupa\u00e7\u00e3o e isso tende a se ampliar. Do setor aliment\u00edcio \u00e0 moda e beleza, passando pelos produtos para pets, os consumidores est\u00e3o, cada vez mais, tomando suas decis\u00f5es com base no bem-estar dos animais. Al\u00e9m disso, muitos consumidores est\u00e3o adotando uma <strong>dieta vegetariana ou vegana<\/strong>. Esta tend\u00eancia tamb\u00e9m afeta outras escolhas, como dos produtos de beleza, em que a preocupa\u00e7\u00e3o com a sa\u00fade est\u00e1 fazendo consumidores buscarem alternativas feitas a partir de vegetais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, em uma pesquisa conduzida em 11 pa\u00edses pela Ingredion Inc., 60% dos participantes querem mais <strong>ingredientes \u201cculin\u00e1rios\u201d em cosm\u00e9ticos<\/strong>, como \u00f3leos vegetais, farinhas, amidos, prote\u00ednas ou a mais nova mania: esfoliantes de a\u00e7afr\u00e3o. A Mintel estudou melhor esta tend\u00eancia em seu estudo sobre cosm\u00e9ticos feitos de alimentos. O que eles descobriram no mundo foi:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>No Reino Unido, 31% dos consumidores acreditam que os \u00e1cidos graxos melhoram a sa\u00fade da pele, unhas e cabelos.<\/li><li>Nos EUA, 37% das pessoas que mant\u00eam uma rotina de cuidados com a pele dizem que os produtos naturais s\u00e3o <strong>livres de componentes qu\u00edmicos<\/strong> que eles querem evitar.<\/li><li>Enquanto isso, nos \u00faltimos 5 anos, surgiram cada vez mais produtos com ingredientes como <strong>beterraba, ruibarbo e cenoura.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o estat\u00edsticas como essa que a Provital se baseia para se manter na vanguarda da inova\u00e7\u00e3o ao desenvolver novos produtos. A Provital busca atender \u00e0s necessidades dos consumidores que t\u00eam uma preocupa\u00e7\u00e3o com a sa\u00fade empregando <strong>ingredientes limpos, conhecidos e extra\u00eddos de forma sustent\u00e1vel<\/strong> que os consumidores podem confiar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crescimento_do_setor_e_a_preocupacao_com_a_saude_dos_consumidores\"><\/span><strong>Crescimento do setor e a preocupa\u00e7\u00e3o com a sa\u00fade dos consumidores<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>crescente popularidade<\/strong> do segmento de produtos de beleza naturais \u00e9 comprovada em pesquisas estat\u00edsticas. Al\u00e9m disso, de acordo com um relat\u00f3rio recente elaborado pela Soil Association, este crescimento pode ser atribu\u00eddo, em grande parte, ao consumismo consciente e \u00e0s atitudes voltadas para o <strong>bem-estar<\/strong>. Consumidores buscam produtos que tenham uma origem sustent\u00e1vel e org\u00e2nica, em decorr\u00eancia da rela\u00e7\u00e3o t\u00e1cita entre as <strong>pr\u00e1ticas ecol\u00f3gicas, a produ\u00e7\u00e3o org\u00e2nica e a sa\u00fade<\/strong>. De acordo com um estudo da AlixPartners, 72% dos 4.500 participantes na China, Reino Unido, Alemanha, Fran\u00e7a e EUA disseram que \u00e9 importante comprar produtos saud\u00e1veis e limpos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, este crescimento \u00e9 bastante expressivo. De acordo com o estudo, o mercado de beleza org\u00e2nica cresceu 14% no ano passado, apenas no Reino Unido, sendo este seu <strong>8\u00ba ano de crescimento consecutivo<\/strong>. Em outras regi\u00f5es, este crescimento \u00e9 ainda mais expressivo. Nos mercados do Oriente M\u00e9dio, um estudo da <strong>TechSci Research<\/strong> sugere que este setor continuar\u00e1 a <strong>crescer entre 12 e 15% anualmente<\/strong> at\u00e9 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E n\u00e3o \u00e9 apenas o tamanho do mercado que \u00e9 considerado, mas tamb\u00e9m o poder de compra dos consumidores que mant\u00e9m uma preocupa\u00e7\u00e3o com a sa\u00fade. De acordo com um relat\u00f3rio da Federa\u00e7\u00e3o Nacional do Com\u00e9rcio dos EUA, uma nutricionista observou que suas clientes gastavam, em m\u00e9dia, 5 a 7% mais ap\u00f3s as consultas. Isto se deve a <strong>compreens\u00e3o de valor<\/strong> do consumidor consciente; quanto mais pesquisam um produto e seus ingredientes, mais est\u00e3o dispostos a pagar por algo de qualidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_crescimento_da_preocupacao_com_a_saude_entre_consumidores_a_etica_se_tornando_dominante\"><\/span><strong>O crescimento da preocupa\u00e7\u00e3o com a sa\u00fade entre consumidores: a \u00e9tica se tornando dominante<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando falamos de <strong>qual faixa et\u00e1ria<\/strong> est\u00e1 mais preocupada com a sa\u00fade, a pesquisa indica que s\u00e3o aqueles entre 18 e 34 anos, citando a Gera\u00e7\u00e3o Z como especialmente preocupados com a sa\u00fade e o bem-estar. Entretanto, essas estat\u00edsticas mostram um evidente crescimento deste comportamento entre os consumidores, que atualmente pode ser identificado em todas as faixas et\u00e1rias.Os n\u00fameros n\u00e3o mentem: a <strong>influ\u00eancia<\/strong> dos consumidores que t\u00eam uma preocupa\u00e7\u00e3o com a sa\u00fade n\u00e3o deve ser subestimada pelo setor de beleza. Este desejo de maior <strong>transpar\u00eancia <\/strong>e <strong>responsabilidade corporativa<\/strong> est\u00e1 for\u00e7ando a ind\u00fastria de beleza a reconsiderar sua abordagem. Em vez de reduzirem os custos ou escalarem a produ\u00e7\u00e3o, as empresas devem buscar se <strong>diferenciar<\/strong> deixando claro seu compromisso com pr\u00e1ticas \u00e9ticas. Ao mostrar ao consumidor mais exigente que seus ingredientes s\u00e3o limpos e n\u00e3o testados em animais, as empresas de cosm\u00e9ticos podem se manter relevantes neste mercado cada vez mais orientado ao consumidor.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4' id='hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/bc2f8b38-b2cb-4522-a617-081c508b67a4\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bc2f8b38-b2cb-4522-a617-081c508b67a4\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/bc2f8b38-b2cb-4522-a617-081c508b67a4.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'bc2f8b38-b2cb-4522-a617-081c508b67a4', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ainda que consumidores conscientes sejam um fen\u00f4meno recente, ele \u00e9 poderoso. Estes novos consumidores \u00e9ticos e com uma grande preocupa\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-3684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativas-em-prol-do-planeta-e-das-pessoas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A preocupa\u00e7\u00e3o com a sa\u00fade veio para ficar entre os consumidores<\/title>\n<meta name=\"description\" content=\"Saiba o que consumidores que t\u00eam preocupa\u00e7\u00e3o com a sa\u00fade querem do mercado de cosm\u00e9ticos e por que essa n\u00e3o \u00e9 uma moda passageira\" \/>\n<meta name=\"robots\" content=\"index, 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