{"id":3874,"date":"2021-05-12T08:00:00","date_gmt":"2021-05-12T06:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=3874"},"modified":"2024-03-05T09:57:35","modified_gmt":"2024-03-05T07:57:35","slug":"flor-de-algodao","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/flor-de-algodao\/","title":{"rendered":"Como a flor de algod\u00e3o oferece a suavidade que os consumidores precisam em seus cuidados capilares"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A crise da COVID-19 deu in\u00edcio a <strong>um novo paradigma no campo do autocuidado<\/strong>. Confinados em suas casas e sem acesso aos seus habituais rituais de mimos, consumidores em todo o mundo tiveram que repensar a forma de se cuidar. Um sintoma, em especial, foi a falta de cortes de cabelo e o surgimento da express\u00e3o \u201ccabelo de COVID\u201d em refer\u00eancia aos fios secos e quebradi\u00e7os e ao visual desgrenhado. \u00c0 medida que a pandemia avan\u00e7a, torna-se claro que os <strong>consumidores precisam de um pouco de carinho e aten\u00e7\u00e3o e a suavidade da flor de algod\u00e3o pode ser a solu\u00e7\u00e3o que procuram<\/strong>. Antes de apresentar este ingrediente, vamos mostrar como est\u00e1 o cen\u00e1rio atual.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">A pandemia de COVID-19 estimulou a demanda por cuidados com os cabelos em casa com a qualidade de um sal\u00e3o. Diante dos grandes desafios f\u00edsicos e psicol\u00f3gicos criados pelo lockdown, os consumidores t\u00eam buscado novos meios de buscar o relaxamento. Nos Estados Unidos, por exemplo, 59% das mulheres entre 18 e 34 anos afirmaram que seu bem-estar psicol\u00f3gico se tornou uma prioridade desde o in\u00edcio da pandemia (Mintel, 2020). Com a tend\u00eancia de permanecer em casa se tornando o \u201cnovo normal\u201d, esta <strong>demanda por tratamentos caseiros para desestressar tende a aumentar<\/strong>. Mas quais s\u00e3o as f\u00f3rmulas que devem se destacar?<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f' id='hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'ec1f80fb-29bc-44ac-9805-6bd624d58e5f', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/flor-de-algodao\/#Enfrentando_o_%E2%80%9Ccabelo_de_COVID%E2%80%9D_com_um_condicionamento_enriquecido\" >Enfrentando o \u201ccabelo de COVID\u201d com um condicionamento enriquecido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/flor-de-algodao\/#Nutricao_suave_e_natural_com_a_flor_de_algodao\" >Nutri\u00e7\u00e3o suave e natural com a flor de algod\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enfrentando_o_%E2%80%9Ccabelo_de_COVID%E2%80%9D_com_um_condicionamento_enriquecido\"><\/span>Enfrentando o \u201ccabelo de COVID\u201d com um condicionamento enriquecido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As pontas duplas do chamado \u201ccabelo de COVID\u201d s\u00e3o um sintoma das mudan\u00e7as de estilo de vida que os consumidores tiveram que enfrentar neste \u00faltimo ano. Isso mostra que uma das principais preocupa\u00e7\u00f5es com os cuidados capilares nos pr\u00f3ximos meses est\u00e1 relacionada \u00e0 necessidade<strong> de bons produtos condicionadores<\/strong>. Isto ocorre por diversos motivos; atualmente, a Mintel aponta que 57% dos consumidores est\u00e3o preocupados com o envelhecimento dos cabelos. Outros est\u00e3o preocupados com os cabelos secos e danificados (54%) e uma grande parcela ainda est\u00e1 incomodada com a dificuldade de cuidar e arrumar seus cabelos (41%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que todas estas preocupa\u00e7\u00f5es est\u00e3o relacionadas \u00e0 falta de hidrata\u00e7\u00e3o. A no\u00e7\u00e3o de hidrata\u00e7\u00e3o e nutri\u00e7\u00e3o ganha uma import\u00e2ncia cada vez maior durante a pandemia, \u00e0 medida que a necessidade de <strong>alimentar o corpo e a alma<\/strong> tem uma rela\u00e7\u00e3o impl\u00edcita com o autocuidado. Os cabelos, em especial, est\u00e3o sendo vistos com um novo olhar \u00e0 medida que os consumidores percebem que, tal qual a pele, os cabelos tamb\u00e9m s\u00e3o delicados e sua hidrata\u00e7\u00e3o \u00e9 essencial. Isto se reflete nos h\u00e1bitos de consumo; de acordo com esta mesma pesquisa, <strong>30% das consumidoras mulheres est\u00e3o utilizando tratamentos caseiros de condicionamento capilar semanalmente<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, um outro aspecto que tem se verificado na demanda de consumo durante a pandemia \u00e9 a prefer\u00eancia por produtos naturais e sustent\u00e1veis. <strong>Cuidado e natureza est\u00e3o se tornando sin\u00f4nimos<\/strong>, conforme os consumidores buscam mais momentos de relaxamento e v\u00e3o deixando de lado as chamadas de v\u00eddeo no Zoom. Isto tem ocorrido em escala global; muitos consumidores t\u00eam enxergado a pandemia como um sinal de que estamos sendo negligentes nos cuidados com o meio ambiente. De acordo com uma pesquisa feita pela Accenture, 60% dos <strong>entrevistados afirmam j\u00e1 \u201cterem experimentado uma evolu\u00e7\u00e3o dr\u00e1stica\u201d nos seus h\u00e1bitos de consumo<\/strong>, come\u00e7ando a optar por produtos mais \u00e9ticos, sustent\u00e1veis e que n\u00e3o poluem o meio ambiente desde o in\u00edcio da pandemia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nutricao_suave_e_natural_com_a_flor_de_algodao\"><\/span>Nutri\u00e7\u00e3o suave e natural com a flor de algod\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esta nova demanda por um condicionamento profundo, suave e natural torna a flor de algod\u00e3o uma proposta bastante atrativa no mercado de cuidados com os cabelos. O algod\u00e3o \u00e9 naturalmente associado a suavidade e leveza, <strong>transmitindo uma mensagem de ser um produto de beleza limpo e puro<\/strong>. O algod\u00e3o utilizado no Cotton Extract da Provital \u00e9 cultivado de forma sustent\u00e1vel, atendendo a demanda dos consumidores por produtos que n\u00e3o prejudiquem nem os cabelos nem o meio ambiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este ingrediente tamb\u00e9m possui propriedades condicionantes poderosas. Isto ocorre devido a presen\u00e7a de prote\u00ednas de baixo e alto peso molecular. As prote\u00ednas de baixo peso molecular t\u00eam a capacidade de penetrar no c\u00f3rtex das fibras capilares, sendo ideal para promover a <strong>repara\u00e7\u00e3o, fortalecimento e prote\u00e7\u00e3o dos fios de dentro para fora<\/strong>. Ao mesmo tempo, as prote\u00ednas de alto peso molecular, gra\u00e7as a sua capacidade de formar uma pel\u00edcula externa ao fio de cabelo, oferecem <strong>prote\u00e7\u00e3o e maciez<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com esta a\u00e7\u00e3o super condicionante e sua suavidade totalmente natural, as marcas devem considerar a <strong>flor de algod\u00e3o como um ingrediente milagroso<\/strong>. Conforme a pandemia segue influenciando radicalmente os h\u00e1bitos de consumo das pessoas, as empresas do setor devem estar preparadas para atender estas novas demandas.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4' id='hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/bc2f8b38-b2cb-4522-a617-081c508b67a4\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bc2f8b38-b2cb-4522-a617-081c508b67a4\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/bc2f8b38-b2cb-4522-a617-081c508b67a4.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'bc2f8b38-b2cb-4522-a617-081c508b67a4', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A crise da COVID-19 deu in\u00edcio a um novo paradigma no campo do autocuidado. Confinados em suas casas e sem [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-3874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incentivo-a-todos-os-tipos-de-beleza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flor de algod\u00e3o: suavidade nos cuidados do cabelo<\/title>\n<meta name=\"description\" content=\"Descubra como a flor de algod\u00e3o oferece aos consumidores cuidados capilares mais suaves, naturais e sustent\u00e1veis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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