{"id":3887,"date":"2021-05-14T08:00:00","date_gmt":"2021-05-14T06:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=3887"},"modified":"2022-05-18T17:26:56","modified_gmt":"2022-05-18T15:26:56","slug":"a-base-de-agua","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/a-base-de-agua\/","title":{"rendered":"Da beleza verde \u00e0 azul: por que os produtos de cuidados com a pele \u00e0 base de \u00e1gua est\u00e3o totalmente na moda"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Certamente voc\u00ea j\u00e1 ouviu falar de beleza verde, mas e o termo \u201cbeleza azul\u201d? Ao contr\u00e1rio da verde, a beleza azul n\u00e3o se resume ao uso de ingredientes naturais e de origem sustent\u00e1vel. Ela envolve tanto a <strong>forma como a embalagem e os ingredientes afetam o meio ambiente<\/strong>, em especial, os ecossistemas marinhos. Atualmente, 8,75 milh\u00f5es de toneladas de pl\u00e1stico s\u00e3o jogados nos oceanos a cada ano, causando danos \u00e0 vida marinha. Da mesma maneira, produtos de beleza que possuem fragr\u00e2ncias sint\u00e9ticas e silicones poluem as fontes de \u00e1gua. A beleza verde e os cuidados com a pele est\u00e3o em evolu\u00e7\u00e3o e, hoje, os <strong>produtos de cuidados com a pele \u00e0 base de \u00e1gua s\u00e3o a \u00faltima tend\u00eancia<\/strong>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Isto ocorre devido a uma crescente preocupa\u00e7\u00e3o das pessoas com a polui\u00e7\u00e3o em nossos oceanos. Ap\u00f3s campanhas e document\u00e1rios de alto n\u00edvel, como o Blue Planet, apresentado pelo renomado ambientalista David Attenborough, os consumidores est\u00e3o optando pelo verde, ou azul, se preferir. No Reino Unido, <strong>58% dos usu\u00e1rios de artigos de beleza que pertencem a Gera\u00e7\u00e3o Z est\u00e3o sempre em busca de produtos que sejam n\u00e3o sejam agressivos ao meio ambiente<\/strong> (Mintel, 2019). Pensando no futuro, esses valores devem se tornar mais relevantes \u00e0 medida que aumenta a conscientiza\u00e7\u00e3o do consumidor. Nesse momento, n\u00f3s enxergamos o fen\u00f4meno dos produtos de cuidados com a pele \u00e0 base de \u00e1gua e apresentamos a contribui\u00e7\u00e3o da Provital com esta tend\u00eancia.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-f124917a-f0f5-44a1-81c8-f01a4c955bc5'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-f124917a-f0f5-44a1-81c8-f01a4c955bc5' id='hs-cta-f124917a-f0f5-44a1-81c8-f01a4c955bc5'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/f124917a-f0f5-44a1-81c8-f01a4c955bc5\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-f124917a-f0f5-44a1-81c8-f01a4c955bc5\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/f124917a-f0f5-44a1-81c8-f01a4c955bc5.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'f124917a-f0f5-44a1-81c8-f01a4c955bc5', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/a-base-de-agua\/#Como_os_produtos_de_beleza_afetam_nossos_oceanos\" >Como os produtos de beleza afetam nossos oceanos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/a-base-de-agua\/#A_proposta_azul_da_Provital_para_o_cuidado_com_a_pele_a_base_de_agua\" >A proposta azul da Provital para o cuidado com a pele \u00e0 base de \u00e1gua<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_os_produtos_de_beleza_afetam_nossos_oceanos\"><\/span>Como os produtos de beleza afetam nossos oceanos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com pesquisadores, <strong>at\u00e9 2050, haver\u00e1 mais pl\u00e1stico do que peixes nos oceanos<\/strong>. Esta \u00e9 uma estat\u00edstica alarmante, o que demonstra que precisamos, urgentemente, reduzir o consumo de pl\u00e1stico. A ind\u00fastria de beleza desempenha um papel importante neste projeto. Paula Chin, especialista em materiais sustent\u00e1veis da WWF UK, explica que a ind\u00fastria de beleza produz 120 bilh\u00f5es de embalagens por ano. Para combater essa crise de pl\u00e1sticos, as marcas devem conduzir esta transi\u00e7\u00e3o rumo a <strong>embalagens recicl\u00e1veis, reutiliz\u00e1veis e recarreg\u00e1veis<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, <strong>a embalagem n\u00e3o \u00e9 o \u00fanico problema<\/strong>. Os chamados \u201cmicropl\u00e1sticos\u201d como as microesferas s\u00e3o verdadeiras amea\u00e7as, j\u00e1 que tais <strong>peda\u00e7os de pol\u00edmeros podem ser ingeridos pelos animais da vida marinha<\/strong>. Os animais mais amea\u00e7ados s\u00e3o os pl\u00e2nctons, invertebrados e os peixes pequenos, o que por sua vez, afeta toda a cadeia alimentar. Este desequil\u00edbrio na cadeia alimentar tem at\u00e9 mesmo a capacidade de afetar a sa\u00fade dos homens tamb\u00e9m, \u00e0 medida que as pessoas consomem esses peixes e frutos do mar contaminados.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_proposta_azul_da_Provital_para_o_cuidado_com_a_pele_a_base_de_agua\"><\/span>A proposta azul da Provital para o cuidado com a pele \u00e0 base de \u00e1gua<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os consumidores est\u00e3o percebendo cada vez mais que a \u201conda verde\u201d adotada por algumas marcas \u00e9 apenas uma proposta sustent\u00e1vel superficial. <strong>A beleza azul, por sua vez, demonstra um compromisso completo com o meio ambiente<\/strong>, colocando os ecossistemas mais delicados e importantes do nosso planeta no centro de tudo. As marcas que usam silicone totalmente naturais e ingredientes livres de pol\u00edmeros ser\u00e3o mais atrativas. Enquanto isso, aquelas que usam solu\u00e7\u00f5es inovadoras para suas embalagens, como pl\u00e1sticos retirados do oceano e reciclados, v\u00e3o se destacar ainda mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considerando a crescente preocupa\u00e7\u00e3o dos consumidores com os ecossistemas marinhos, a narrativa \u201cazul\u201d \u00e9 muito poderosa. A proposta da Provital para a tend\u00eancia de produtos de cuidados com a pele \u00e0 base de \u00e1gua \u00e9 o ativo <strong>Polyplant Marine<\/strong>, uma mistura de ingredientes extra\u00eddos do oceano que refor\u00e7a uma narrativa \u201cazul\u201d devido a sua origem marinha. Desenvolvida a partir de <strong>cinco esp\u00e9cies de algas de origem sustent\u00e1vel<\/strong>, este ingrediente restaura o equil\u00edbrio e a vitalidade natural da pele.<br>As algas s\u00e3o ricas em elementos ionizados (formas queladas de oligoelementos, vitaminas e minerais), que fornecem uma maneira natural de recuperar a vitalidade da pele e de melhorar sua apar\u00eancia. Assim, o Polyplant Marine \u00e9 muito \u00fatil para as marcas que buscam elaborar <strong>produtos de cuidados com a pele \u00e0 base de \u00e1gua com propriedades tonificantes, revitalizantes e estimulantes para a pele<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-0ef283f7-501c-4edb-8097-fc902bfb44b9'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-0ef283f7-501c-4edb-8097-fc902bfb44b9' id='hs-cta-0ef283f7-501c-4edb-8097-fc902bfb44b9'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/0ef283f7-501c-4edb-8097-fc902bfb44b9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-0ef283f7-501c-4edb-8097-fc902bfb44b9\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/0ef283f7-501c-4edb-8097-fc902bfb44b9.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '0ef283f7-501c-4edb-8097-fc902bfb44b9', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certamente voc\u00ea j\u00e1 ouviu falar de beleza verde, mas e o termo \u201cbeleza azul\u201d? Ao contr\u00e1rio da verde, a beleza [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-3887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativas-em-prol-do-planeta-e-das-pessoas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Da beleza verde \u00e0 azul: por que os produtos de cuidados com a pele \u00e0 base de \u00e1gua est\u00e3o totalmente na moda<\/title>\n<meta name=\"description\" content=\"A evolu\u00e7\u00e3o da beleza e a busca pela beleza azul. Como os produtos de cuidados com a pele \u00e0 base de \u00e1gua s\u00e3o a tend\u00eancia em destaque na beleza sustent\u00e1vel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/a-base-de-agua\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da beleza verde \u00e0 azul: por que os produtos de cuidados com a pele \u00e0 base de \u00e1gua est\u00e3o totalmente na moda\" \/>\n<meta property=\"og:description\" content=\"A evolu\u00e7\u00e3o da beleza e a busca pela beleza azul. 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