{"id":4084,"date":"2021-05-27T12:57:24","date_gmt":"2021-05-27T10:57:24","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=4084"},"modified":"2022-05-18T17:30:24","modified_gmt":"2022-05-18T15:30:24","slug":"queratina-vegana","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/queratina-vegana\/","title":{"rendered":"Queratina vegana: os consumidores conscientes a desejam, mas ser\u00e1 que ela \u00e9 poss\u00edvel?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Com o <strong>movimento de beleza cruelty-free<\/strong> (empresas que n\u00e3o testam seus produtos em animais) ganhando mais espa\u00e7o no mercado, especialmente entre os mais jovens, produtos como a <strong>queratina vegana<\/strong> est\u00e3o apresentando um significativo crescimento de demanda. Entre 2013 e 2018, verificou-se um <strong>crescimento de 175%<\/strong> nos lan\u00e7amentos de cosm\u00e9ticos veganos, de acordo com a <a href=\"https:\/\/brasil.mintel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mintel<\/a>. Atualmente, 67% da Gera\u00e7\u00e3o Z afirma que deixaria de usar marcas que adotam <strong>pr\u00e1ticas anti\u00e9ticas<\/strong> e mais de 55% usam apenas produtos n\u00e3o testados em animais (Mintel, 2020). Com a pandemia da COVID-19, esta prioriza\u00e7\u00e3o por produtos que n\u00e3o s\u00e3o testados em animais foi ainda mais expressiva. \u00c0 medida que se descobriu a rela\u00e7\u00e3o entre a dissemina\u00e7\u00e3o do v\u00edrus e os <em>wet markets<\/em> (mercados de venda de animais vivos) e as f\u00e1bricas de processamento de carnes, os consumidores t\u00eam se mostrado cada vez mais preocupados com o <strong>bem-estar dos animais<\/strong>, j\u00e1 que eles tamb\u00e9m integram o meio ambiente.&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Essa tend\u00eancia \u00e9 relevante para todo o segmento de beleza e cuidados pessoais, e os cuidados com os cabelos n\u00e3o s\u00e3o exce\u00e7\u00e3o. Os consumidores est\u00e3o em busca de produtos veganos cruelty-free, sem ingredientes de origem animal, que <strong>melhorem a sa\u00fade dos cabelos<\/strong>. Esta tend\u00eancia mostra seus reflexos no pr\u00f3prio mercado: ano passado, o termo \u201cvegano\u201d ficou entre os <strong>cinco termos mais procurados<\/strong> no mercado de produtos de beleza natural e org\u00e2nico (Mintel, 2019). Portanto, criar alternativas veganas para a queratina, um ingrediente tradicionalmente de origem animal, \u00e9 uma preocupa\u00e7\u00e3o especial para uma ind\u00fastria em que a busca por ingredientes naturais e derivados de plantas tem se tornado um <strong><a href=\"https:\/\/blog.weareprovital.com\/pt-br\/biocosmetica\/\">fator de diferencia\u00e7\u00e3o das marcas<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-f124917a-f0f5-44a1-81c8-f01a4c955bc5'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-f124917a-f0f5-44a1-81c8-f01a4c955bc5' id='hs-cta-f124917a-f0f5-44a1-81c8-f01a4c955bc5'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/f124917a-f0f5-44a1-81c8-f01a4c955bc5\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-f124917a-f0f5-44a1-81c8-f01a4c955bc5\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/f124917a-f0f5-44a1-81c8-f01a4c955bc5.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'f124917a-f0f5-44a1-81c8-f01a4c955bc5', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/queratina-vegana\/#Como_a_queratina_fortalece_o_cabelo\" >Como a queratina fortalece o cabelo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/queratina-vegana\/#A_queratina_e_vegana_E_possivel_sintetiza-la\" >A queratina \u00e9 vegana? \u00c9 poss\u00edvel sintetiz\u00e1-la?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Como_a_queratina_fortalece_o_cabelo\"><\/span><strong>Como a queratina fortalece o cabelo?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma tend\u00eancia nos cuidados capilares que est\u00e1 sempre presente \u00e9 a queratina, e isto ocorre por um bom motivo. A queratina \u00e9 uma <strong>prote\u00edna<\/strong> que est\u00e1 naturalmente presente no cabelo, formando uma <strong>barreira protetora<\/strong> nas fibras capilares que ajuda a mant\u00ea-la <strong>el\u00e1stica<\/strong>, <strong>macia<\/strong> e <strong>brilhante<\/strong>. Infelizmente, a queratina pode ser danificada pelo calor, modelagem dos fios, produtos qu\u00edmicos e outras agress\u00f5es do meio ambiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, muitos consumidores buscam formas de fazer a reposi\u00e7\u00e3o da queratina para promover o <strong>fortalecimento dos cabelos<\/strong>, al\u00e9m de outros ingredientes naturais para os cuidados capilares. Voc\u00ea pode <strong>aumentar a produ\u00e7\u00e3o de queratina<\/strong> naturalmente ao ingerir mais alimentos ricos em prote\u00edna, como carne magra, feij\u00e3o, ovos, linha\u00e7a e nozes. Al\u00e9m disso, tamb\u00e9m \u00e9 poss\u00edvel aplicar a queratina diretamente nos fios por meio de shampoos, condicionadores e outros cremes de tratamento: neste ano, 45% dos consumidores norte-americanos disseram que a a\u00e7\u00e3o de <strong>fortalecimento capilar <\/strong>\u00e9 importante ao escolher o seu produto de condicionamento capilar (Mintel, 2020).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_queratina_e_vegana_E_possivel_sintetiza-la\"><\/span><strong>A queratina \u00e9 vegana? \u00c9 poss\u00edvel sintetiz\u00e1-la?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com a tend\u00eancia de produtos de beleza veganos, a sintetiza\u00e7\u00e3o da queratina vegana se tornou um obst\u00e1culo importante: antigamente, a queratina utilizada era de <strong>origem animal<\/strong>. Da mesma maneira que os cabelos e unhas do homem, os pelos, cascos e chifres dos animais s\u00e3o feitos de queratina. Na verdade, muitos produtos capilares com queratina cont\u00e9m partes de animais triturados na sua composi\u00e7\u00e3o. Tecnicamente, n\u00e3o h\u00e1 uma forma de <strong>sintetizar a queratina vegana<\/strong> e ela n\u00e3o pode ser extra\u00edda das plantas da mesma maneira. Isto \u00e9 um problema para aqueles que buscam tratamentos a base de queratina vegana. Entretanto, n\u00e3o \u00e9 correto afirmar que as propriedades da queratina n\u00e3o podem ser copiadas com <strong>f\u00f3rmulas de origem vegetal<\/strong>. Por exemplo, a s\u00edntese de <strong>amino\u00e1cidos<\/strong> extra\u00eddos de gr\u00e3os como arroz e trigo origina as <strong>prote\u00ednas hidrolisadas<\/strong>, que funcionam como uma boa alternativa de tratamento \u00e0 queratina vegana. Assim, vemos um \u201cboom\u201d de produtos que dizem possuir \u201cqueratina vegana\u201d, o que coincide com a grande popularidade dos produtos veganos.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-0ef283f7-501c-4edb-8097-fc902bfb44b9'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-0ef283f7-501c-4edb-8097-fc902bfb44b9' id='hs-cta-0ef283f7-501c-4edb-8097-fc902bfb44b9'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/0ef283f7-501c-4edb-8097-fc902bfb44b9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-0ef283f7-501c-4edb-8097-fc902bfb44b9\" style=\"border-width:0px;\" 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[&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-4084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultimas-tendencias-em-beleza-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Queratina vegana: os consumidores conscientes a desejam, mas ser\u00e1 que ela \u00e9 poss\u00edvel?<\/title>\n<meta name=\"description\" content=\"Queratina vegana: conhe\u00e7a mais sobre os novos produtos que est\u00e3o oferecendo uma alternativa vegana para impulsionar essa prote\u00edna natural fundamental\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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