{"id":4263,"date":"2021-06-09T14:05:13","date_gmt":"2021-06-09T12:05:13","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=4263"},"modified":"2024-09-02T08:40:19","modified_gmt":"2024-09-02T06:40:19","slug":"analise-de-ingredientes-cosmeticos","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/analise-de-ingredientes-cosmeticos\/","title":{"rendered":"An\u00e1lise de ingredientes cosm\u00e9ticos: os ingredientes est\u00e3o se tornando mais importantes para os consumidores"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A an\u00e1lise de ingredientes cosm\u00e9ticos tornou-se crucial no mercado de beleza e cuidados pessoais de hoje. \u00c0 medida que a <a href=\"https:\/\/blog.weareprovital.com\/cosmetic-science-innovations-pushing-the-field-towards-new-frontiers\/\">tecnologia<\/a> come\u00e7a a permear nossas vidas e as <strong>informa\u00e7\u00f5es<\/strong> se tornam cada vez mais f\u00e1ceis de encontrar e digerir, os consumidores hoje est\u00e3o ficando mais experientes do que nunca quando se trata de<strong> pesquisar<\/strong> e <strong>escolher<\/strong> produtos. As afirma\u00e7\u00f5es feitas por marcas e empresas devem, portanto, ser validadas, e a efic\u00e1cia dos ingredientes deve ser comprovada e respaldada por dados. Palavras vagas e promessas vazias agora podem facilmente colocar em risco o futuro de um produto ou marca. Assim, a <strong>an\u00e1lise clara e transparente dos ingredientes cosm\u00e9ticos<\/strong> desempenha um papel essencial.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Existem v\u00e1rias raz\u00f5es para isso.Recalls de produtos, alega\u00e7\u00f5es question\u00e1veis e pr\u00e1ticas comerciais duvidosas aumentaram a <strong>desconfian\u00e7a<\/strong> das pessoas em rela\u00e7\u00e3o \u00e0s compras. A recente <strong>recess\u00e3o<\/strong> tornou as decis\u00f5es de compra mais conscienciosas. O aumento nos pre\u00e7os e nas ferramentas de rastreamento tornou os consumidores mais informados em geral. Em suma, o consumidor de hoje \u00e9 <strong>parte c\u00e9tico, parte detetive<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-45654e52-330b-40b1-83d9-551c12e46bc3'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-45654e52-330b-40b1-83d9-551c12e46bc3' id='hs-cta-45654e52-330b-40b1-83d9-551c12e46bc3'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/45654e52-330b-40b1-83d9-551c12e46bc3\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-45654e52-330b-40b1-83d9-551c12e46bc3\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/45654e52-330b-40b1-83d9-551c12e46bc3.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '45654e52-330b-40b1-83d9-551c12e46bc3', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa necessidade se tornou mais evidente porque os consumidores est\u00e3o mais informados e <strong>interconectados<\/strong>. Hoje, \u00e9 mais f\u00e1cil espalhar informa\u00e7\u00f5es sobre m\u00e1s pr\u00e1ticas de neg\u00f3cios. Isso \u00e9 poss\u00edvel gra\u00e7as ao Facebook, Twitter, Yelp, Angie\u2019s List e plataformas similares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, a necessidade de as marcas serem <strong>transparentes<\/strong> nunca foi t\u00e3o alta e a realiza\u00e7\u00e3o de an\u00e1lises cosm\u00e9ticas nunca foi t\u00e3o necess\u00e1ria.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/analise-de-ingredientes-cosmeticos\/#Simplicidade_e_transparencia_a_chave_dos_ingredientes_cosmeticos\" >Simplicidade e transpar\u00eancia: a chave dos ingredientes cosm\u00e9ticos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/analise-de-ingredientes-cosmeticos\/#Legislacao_sobre_analise_de_ingredientes_cosmeticos\" >Legisla\u00e7\u00e3o sobre an\u00e1lise de ingredientes cosm\u00e9ticos<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Simplicidade_e_transparencia_a_chave_dos_ingredientes_cosmeticos\"><\/span><strong>Simplicidade e transpar\u00eancia: a chave dos ingredientes cosm\u00e9ticos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como a vida cotidiana est\u00e1 se tornando cada vez mais agitada, espera-se que o <strong>desejo dos consumidores por simplicidade<\/strong> progrida dentro da beleza, que \u00e9 mais \u00f3bvio em cuidados com os cabelos. J\u00e1 vimos um grande interesse em propostas de <strong>cura natural<\/strong>, <strong>rem\u00e9dios fitoter\u00e1picos tradicionais<\/strong> e alternativas de <strong>ingredientes naturalmente saud\u00e1veis<\/strong>. Tudo isso, pelo menos em parte, tem a ver com essa mudan\u00e7a para produtos e condutas e pr\u00e1ticas de produ\u00e7\u00e3o simples, mas transparentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 inesperado, ent\u00e3o, que a <strong>demanda<\/strong> por produtos que usam ingredientes naturais tamb\u00e9m tenha aumentado. 29% dos consumidores procuram <strong>ingredientes<\/strong> totalmente naturais em produtos para a pele. A veracidade dos ingredientes \u00e9 importante para 19% dos consumidores, segundo a Pesquisa Internacional de Beleza Euromonitor 2019. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As marcas est\u00e3o respondendo \u00e0 demanda por simplicidade, minimizando ingredientes nas formula\u00e7\u00f5es. A s\u00e9rie Kera da Provital inclui produtos naturais eficazes para o cabelo, como Keratrix\u2122 para cabelos danificados e Keranutri\u2122 para cabelos fortes. Para algumas marcas, a simplicidade \u00e9 a filosofia central, destacando o n\u00famero de ingredientes na frente da embalagem. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O desejo por transpar\u00eancia est\u00e1 inspirando novos modelos de entrega de cosm\u00e9ticos sem <strong>terceiriza\u00e7\u00e3o<\/strong>. Algumas empresas adotaram completamente esses modelos, vendendo <strong>diretamente<\/strong> ao <strong>consumidor<\/strong>. Isso permite reduzir custos da cadeia de suprimentos e oferecer produtos acess\u00edveis com <strong>alta<\/strong> <strong>qualidade<\/strong>.<br><br><br>  qualidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legislacao_sobre_analise_de_ingredientes_cosmeticos\"><\/span><strong>Legisla\u00e7\u00e3o sobre an\u00e1lise de ingredientes cosm\u00e9ticos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 extremamente importante para as empresas manterem um olho atento na <strong>legisla\u00e7\u00e3o relativa a termos enganosos ou mal definidos<\/strong>. Assim como o mercado de cr\u00e9dito, outras ind\u00fastrias podem ver a transpar\u00eancia ser imposta pelos legisladores. Isso pode moldar como comunicam os atributos dos produtos em an\u00fancios e nas prateleiras. Empresas inteligentes estar\u00e3o \u00e0 frente da curva, <strong>prevendo<\/strong> altera\u00e7\u00f5es na legisla\u00e7\u00e3o sobre an\u00e1lise de ingredientes cosm\u00e9ticos. Elas <strong>ajustar\u00e3o<\/strong> <strong>cuidadosamente<\/strong> suas estrat\u00e9gias para atender \u00e0s necessidades e expectativas dos consumidores, que se assemelham a detetives.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ad266cf4-9ce0-479d-9f78-0ea214eb90ec'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ad266cf4-9ce0-479d-9f78-0ea214eb90ec' id='hs-cta-ad266cf4-9ce0-479d-9f78-0ea214eb90ec'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ad266cf4-9ce0-479d-9f78-0ea214eb90ec\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ad266cf4-9ce0-479d-9f78-0ea214eb90ec\" 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[&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-4263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao-em-compartilhamento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00e1lise de ingredientes cosm\u00e9ticos: os ingredientes est\u00e3o se tornando mais importantes para os consumidores<\/title>\n<meta name=\"description\" content=\"a an\u00e1lise de ingredientes cosm\u00e9ticos responde \u00e0s demandas dos consumidores por transpar\u00eancia e simplicidade nas reivindica\u00e7\u00f5es dos ingredientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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