{"id":4396,"date":"2021-06-17T13:26:47","date_gmt":"2021-06-17T11:26:47","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=4396"},"modified":"2024-09-02T08:55:56","modified_gmt":"2024-09-02T06:55:56","slug":"xampu-solido","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/","title":{"rendered":"Uma f\u00f3rmula de xampu s\u00f3lido para a nova super tend\u00eancia de beleza sustent\u00e1vel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ano passado, o 35\u00ba estudo sobre h\u00e1bitos de consumo revelou que 41% das consumidoras francesas preferem produtos de beleza eco-friendly. Elas acreditam que usar produtos que n\u00e3o agridem o meio ambiente as deixa mais satisfeitas. Isso indica uma mudan\u00e7a mais ampla no comportamento de consumo. Hoje, as marcas adotam pr\u00e1ticas mais sustent\u00e1veis e oferecem produtos em embalagens recicladas e livres de pl\u00e1stico. Um exemplo \u00e9 a formula\u00e7\u00e3o de xampu s\u00f3lido, que reduz a necessidade de embalagem pl\u00e1stica, tornando-o mais eco-friendly.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Esta tend\u00eancia est\u00e1 ganhando uma for\u00e7a especial no setor de cuidados com os cabelos, em que as marcas est\u00e3o lan\u00e7ando diversos produtos para os fios e couro cabeludo em formato s\u00f3lido. Agora, vamos observar essa tend\u00eancia de mercado de maneira mais profunda e apresentar a f\u00f3rmula de xampu s\u00f3lido da Provital.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-f124917a-f0f5-44a1-81c8-f01a4c955bc5'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-f124917a-f0f5-44a1-81c8-f01a4c955bc5' id='hs-cta-f124917a-f0f5-44a1-81c8-f01a4c955bc5'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/f124917a-f0f5-44a1-81c8-f01a4c955bc5\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-f124917a-f0f5-44a1-81c8-f01a4c955bc5\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/f124917a-f0f5-44a1-81c8-f01a4c955bc5.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'f124917a-f0f5-44a1-81c8-f01a4c955bc5', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/#Tendencias_de_consumo_livre_de_plastico\" >Tend\u00eancias de consumo livre de pl\u00e1stico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/#A_formula_de_xampu_solido_da_Provital\" >A f\u00f3rmula de xampu s\u00f3lido da Provital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/#Solido_e_sustentavel\" >S\u00f3lido e sustent\u00e1vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/#Formula\" >F\u00f3rmula<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/#Descricao\" >Descri\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/#Aparencia\" >Apar\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/#Modo_de_Usar\" >Modo de Usar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/#Indicacao\" >Indica\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/#Ingredientes\" >Ingredientes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendencias_de_consumo_livre_de_plastico\"><\/span><strong>Tend\u00eancias de consumo livre de pl\u00e1stico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em todos os setores, os consumidores est\u00e3o questionando o uso de embalagens pl\u00e1sticas.  Observando essas estat\u00edsticas, \u00e9 fundamental que as marcas comecem a explorar outras formas de reduzir ou eliminar suas embalagens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O setor de cuidados capilares \u00e9 tradicionalmente dominado por produtos vendidos em embalagens pl\u00e1sticas. Esse movimento surge de uma crescente consci\u00eancia coletiva sobre a polui\u00e7\u00e3o por pl\u00e1sticos. Isso direciona os consumidores para alternativas livres desse material. Por exemplo, 84% das compradoras espanholas desejam ver marcas adotando embalagens eco-friendly. Al\u00e9m disso, 55% das consumidoras brit\u00e2nicas de produtos de beleza preferem embalagens com pouco ou nenhum pl\u00e1stico. Essas informa\u00e7\u00f5es s\u00e3o de Mintel\/Lightspeed, junho de 2019.<br><br><br> No entanto, isso n\u00e3o precisa ser assim. Na verdade, existem diversos produtos de cabelo que poderiam ser comercializados em formato s\u00f3lido, incluindo xampus, condicionadores e tratamentos leave-in. Al\u00e9m disso, essas f\u00f3rmulas s\u00f3lidas possuem alguns benef\u00edcios, especialmente no que tange o cuidado com o couro cabeludo. Com a descoberta desses n\u00fameros impressionantes nas pesquisas de mercado, fica claro que este \u00e9 um assunto que as marcas devem come\u00e7ar a dedicar sua aten\u00e7\u00e3o e suas pesquisas, n\u00e3o apenas de modo a atender a uma demanda dos consumidores, mas tamb\u00e9m para melhorar a efic\u00e1cia dos seus produtos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_formula_de_xampu_solido_da_Provital\"><\/span><strong>A f\u00f3rmula de xampu s\u00f3lido da Provital<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Provital est\u00e1 comprometida com o cuidado com o meio ambiente, por isso desenvolvemos esta f\u00f3rmula inovadora de xampu s\u00f3lido. Normalmente, os condicionadores e xampus s\u00f3lidos s\u00e3o produzidos sem os detergentes agressivos que s\u00e3o empregados nos xampus l\u00edquidos, tornando sua limpeza mais suave &#8211; uma caracter\u00edstica que os ingredientes adotados pela Provital complementam perfeitamente. Al\u00e9m destes ingredientes ativos utilizados pela Provital, esta f\u00f3rmula \u00e9 nutritiva, suave e eficaz, com benef\u00edcios tanto para a pele do couro cabeludo quanto para o cabelo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, consideramos que o couro cabeludo \u00e9 uma extens\u00e3o da pele do rosto, que precisa de cuidados especiais. Os consumidores agora reconhecem a import\u00e2ncia dos cuidados com o couro cabeludo. Por isso, este produto \u00e9 uma evolu\u00e7\u00e3o no cuidado capilar. Um couro cabeludo saud\u00e1vel auxilia no crescimento capilar. \u00c0 medida que os consumidores adotam abordagens hol\u00edsticas para o bem-estar, descobrem que um couro cabeludo saud\u00e1vel fortalece o cabelo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, este xampu s\u00f3lido cont\u00e9m o ingrediente Polyplant para cabelos normais. Este ativo \u00e9 uma mistura de extratos vegetais e algas que hidrata e condiciona couro cabeludo e fios. Cria uma textura mais macia e suave. Aloe Vera Gel-ECO \u00e9 tamb\u00e9m altamente nutritivo, ideal para couro cabeludo sens\u00edvel ou irritado. O ingrediente mais intrigante pode ser o Vitaoils Plus. Vitaoils Plus \u00e9 uma mistura inovadora de ricos \u00f3leos naturais. Hidrata, protege e suaviza o cabelo da raiz at\u00e9 as pontas. Todos os ingredientes ativos da Provital s\u00e3o 72% de origem natural. Al\u00e9m disso, s\u00e3o classificados como de baixo risco, recebendo uma nota 1-2 na escala vegana da EWG.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solido_e_sustentavel\"><\/span><strong>S\u00f3lido e sustent\u00e1vel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esta tend\u00eancia de formula\u00e7\u00f5es de xampu s\u00f3lido est\u00e1 ganhando cada vez mais espa\u00e7o. Os consumidores est\u00e3o se tornando mais conscientes em rela\u00e7\u00e3o ao <a href=\"https:\/\/blog.weareprovital.com\/blending-eco-friendly-hair-products-with-hair-cycle-awareness-for-success\/\">meio ambiente<\/a> e querem ver as marcas fazendo a sua parte na prote\u00e7\u00e3o do planeta. Ainda que os produtos s\u00f3lidos para os cabelos n\u00e3o sejam comuns atualmente, de acordo com uma pesquisa da Mintel, 54% das consumidoras alem\u00e3s ainda n\u00e3o compraram produtos sem embalagens, mas est\u00e3o interessadas em experimentar. Considerando todos os benef\u00edcios quanto a sua efic\u00e1cia, as marcas de produtos capilares devem come\u00e7ar a pesquisar e desenvolver f\u00f3rmulas s\u00f3lidas para se manterem atualizadas neste mercado.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formula\"><\/span><strong>F\u00f3rmula<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Descricao\"><\/span><strong>Descri\u00e7\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta f\u00f3rmula de xampu s\u00f3lido \u00e9 uma alternativa ao seu xampu usual por adotar uma embalagem livre de pl\u00e1stico. Trata-se de uma barra de xampu natural que hidrata o cabelo, nutre o couro cabeludo, fortalece as ra\u00edzes e deixa o seu cabelo macio, forte e renovado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aparencia\"><\/span><strong>Apar\u00eancia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Barra rosa de xampu s\u00f3lido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modo_de_Usar\"><\/span><strong>Modo de Usar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segure a barra de xampu na palma de uma m\u00e3o e aplique-a diretamente na cabe\u00e7a, comece pelo couro cabeludo pr\u00f3ximo a sua testa. Massageie como de costume e enx\u00e1gue durante o banho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indicacao\"><\/span><strong>Indica\u00e7\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todos os tipos de cabelo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ingredientes\"><\/span><strong>Ingredientes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>FASE<\/td><td>INCI \/ PCPC<\/td><td>NOME COMERCIAL<\/td><td>m\/mFORNECEDOR%&nbsp;<\/td><\/tr><tr><td><strong>A<\/strong><\/td><td><em>\u00d3leo de Semente de Helianthus Annuus (Girassol), \u00d3leo de Coco Nucifera (Coco), \u00d3leo de Semente de Linum Usitatissimum (Linha\u00e7a), \u00d3leo de Persea Gratissima (Abacate), \u00d3leo de Argania Spinosa (Am\u00eandoa), \u00d3leo de Semente de Macad\u00e2mia Ternifolia, Azeite de Oliva (Olea Europaea), Extrato de Folha de Rosmarinus Officinalis (Alecrim)<\/em><\/td><td>Vitaoils Plus<\/td><td><br>Provital8.0<\/td><\/tr><tr><td>&nbsp;<\/td><td><em>Manteiga de Butyrospermum Parkii (Karit\u00e9)<\/em><\/td><td>Karite Butter<\/td><td>5.0<\/td><\/tr><tr><td>&nbsp;<\/td><td><em>Estearato de magnesio<\/em><\/td><td>Estearato de Magnesio<\/td><td>2.0<\/td><\/tr><tr><td>&nbsp;<\/td><td><em>Behenamidopropil Dimetilamina, Dipalmitoiletil Hidroxietilmonio Metossulfato, \u00c1lcool Cet\u00edlico, \u00c1lcool Estear\u00edlico, \u00c1cido L\u00e1tico<\/em><\/td><td>Danox HC-30<\/td><td><br>KAO5.0<\/td><\/tr><tr><td>&nbsp;<\/td><td><em>Oxicloreto de bismuto, Mica, Carmine (CI 75470)<\/em><\/td><td>Bismica Magenta<\/td><td><br>FQ Specialty Chemicals0.1<\/td><\/tr><tr><td>B<\/td><td><em>Isetionato de cocoil de s\u00f3dio<\/em><\/td><td><\/td><td>55.0<\/td><\/tr><tr><td><\/td><td><em>\u00c1gua, lauril sulfossuccinato diss\u00f3dico, benzoato de s\u00f3dio<\/em><\/td><td><\/td><td>4.0<\/td><\/tr><tr><td><\/td><td><em>\u00c1gua, Lauril Sulfossuccinato Diss\u00f3dico, Benzoato de S\u00f3dio, Suco de Folha de Aloe Barbadensis, Sorbato de Pot\u00e1ssio, Benzoato de S\u00f3dio<\/em><\/td><td>Aloe Vera Gel-Eco<\/td><td>Provital 13.0<\/td><\/tr><tr><td><\/td><td><em>Aqua (\u00c1gua), \u00c1cido C\u00edtrico<\/em><\/td><td>Citric Acid 50%<\/td><td>1.7<\/td><\/tr><tr><td><\/td><td><em>Xilitol<\/em><\/td><td>Xylitol<\/td><td>Nutrifoods 2.90<\/td><\/tr><tr><td><\/td><td><em>Gliceril Caprilato, Gliceril Undecilenato<\/em><\/td><td>Lexgard\u00ae Natural<\/td><td>Innolex 1.00<\/td><\/tr><tr><td><\/td><td><em>Aqua (\u00c1gua), Glicerina, Extrato de Flor de Tropaeolum Majus, Extrato de Fucus Vesiculosus, Extrato de Flor de Chamomilla Recutita (Matricaria), Extrato de Mel, Extrato de Casca de Cinchona Succirubra, Sorbato de Pot\u00e1ssio, Benzoato de S\u00f3dio<\/em><\/td><td>Polyplant Normal Hair GNBN<\/td><td>Provital 2.00<\/td><\/tr><tr><td><\/td><td><em>Perfume (Frag\u00e2ncia)<\/em><\/td><td>FruitoZone<\/td><td>Eurofragrance 0.30<\/td><\/tr><tr><td><\/td><td><\/td><td><\/td><td><strong>TOTAL 100<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-0ef283f7-501c-4edb-8097-fc902bfb44b9'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-0ef283f7-501c-4edb-8097-fc902bfb44b9' id='hs-cta-0ef283f7-501c-4edb-8097-fc902bfb44b9'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/0ef283f7-501c-4edb-8097-fc902bfb44b9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-0ef283f7-501c-4edb-8097-fc902bfb44b9\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/0ef283f7-501c-4edb-8097-fc902bfb44b9.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '0ef283f7-501c-4edb-8097-fc902bfb44b9', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ano passado, o 35\u00ba estudo sobre h\u00e1bitos de consumo revelou que 41% das consumidoras francesas preferem produtos de beleza eco-friendly. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":4394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-4396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao-em-compartilhamento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>F\u00f3rmula de xampu s\u00f3lido para a nova super tend\u00eancia<\/title>\n<meta name=\"description\" content=\"As marcas est\u00e3o adotando pr\u00e1ticas mais sustent\u00e1veis e oferecendo produtos em embalagens recicladas e livres de pl\u00e1stico. Considere a formula\u00e7\u00e3o de um xampu s\u00f3lido, por exemplo; esses produtos diminuem a necessidade da tradicional embalagem pl\u00e1stica, tornando-os ainda mais eco-friendly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/xampu-solido\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00f3rmula de xampu s\u00f3lido para a nova super tend\u00eancia\" \/>\n<meta property=\"og:description\" content=\"As marcas est\u00e3o adotando pr\u00e1ticas mais sustent\u00e1veis e oferecendo produtos em embalagens recicladas e livres de pl\u00e1stico. 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