{"id":4570,"date":"2022-09-08T09:00:00","date_gmt":"2022-09-08T07:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=4570"},"modified":"2022-09-07T17:38:07","modified_gmt":"2022-09-07T15:38:07","slug":"biocosmetica","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/biocosmetica\/","title":{"rendered":"Biocosm\u00e9tica: o novo fator de diferencia\u00e7\u00e3o das marcas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <strong>biocosm\u00e9tica <\/strong>\u00e9 a evolu\u00e7\u00e3o dos <strong>cuidados naturais com a pele,<\/strong> apresentando produtos com mais de <strong>99% de ingredientes derivados de plantas.<\/strong> Veja como as marcas de beleza podem aproveitar esta novidade para se diferenciar ainda mais no mercado de cosm\u00e9ticos.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/biocosmetica\/#Biocosmetica_e_o_mercado_natural_de_cosmeticos_atualmente\" >Biocosm\u00e9tica e o mercado natural de cosm\u00e9ticos atualmente<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/biocosmetica\/#Biocosmetica_a_seguranca_como_prioridade\" >Biocosm\u00e9tica: a seguran\u00e7a como prioridade<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/biocosmetica\/#O_que_e_a_biocosmetica\" >O que \u00e9 a biocosm\u00e9tica?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/biocosmetica\/#Sustentabilidade_a_essencia_da_biocosmetica\" >Sustentabilidade: a ess\u00eancia da biocosm\u00e9tica<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/biocosmetica\/#A_biocosmetica_e_eficaz\" >A biocosm\u00e9tica \u00e9 eficaz?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/biocosmetica\/#Combinando_a_natureza_com_a_ciencia\" >Combinando a natureza com a ci\u00eancia&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Biocosmetica_e_o_mercado_natural_de_cosmeticos_atualmente\"><\/span>Biocosm\u00e9tica e o mercado natural de cosm\u00e9ticos atualmente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Biocosm\u00e9tica e o mercado natural de cosm\u00e9ticos atualmenteAinda que os <strong>ingredientes naturais contenham in\u00fameros benef\u00edcios<\/strong> para os cabelos, pele e corpo, as <strong>marcas de beleza devem sempre buscar formas inovadoras<\/strong> e produtos ainda mais eficazes \u00e0 medida que surgem <strong>novas e relevantes din\u00e2micas <\/strong>no mercado de beleza natural.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f' id='hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'ec1f80fb-29bc-44ac-9805-6bd624d58e5f', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>biocosm\u00e9tica oferece uma resposta diferente<\/strong> para as novas demandas dos consumidores e \u00e9 interessante para as marcas que querem inserir essa tend\u00eancia em seu cat\u00e1logo de produtos. O <strong>crescente movimento de beleza natural continua provocando mudan\u00e7as<\/strong> na ind\u00fastria de beleza \u00e0 medida que os <strong>consumidores se tornam mais conscientes<\/strong> sobre os ingredientes utilizados em produtos de beleza e de cuidados pessoais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Biocosmetica_a_seguranca_como_prioridade\"><\/span>Biocosm\u00e9tica: a seguran\u00e7a como prioridade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, nota-se a clara prefer\u00eancia dos consumidores por <a href=\"https:\/\/istoe.com.br\/91829_EM+BUSCA+DE+COSMETICOS+MAIS+SEGUROS\/\" rel=\"nofollow\">op\u00e7\u00f5es que acreditam ser mais seguras<\/a>. Em uma pesquisa conduzida pela Mintel, 44% dos entrevistados concordam que os <strong>ingredientes naturais s\u00e3o mais seguros<\/strong> quando comparados aos seus compostos sint\u00e9ticos equivalentes. Esses n\u00fameros se verificam principalmente quando analisamos mulheres na faixa et\u00e1ria de 25 a 54 anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta <strong>tend\u00eancia<\/strong> n\u00e3o demonstra nenhum sinal de queda; inclusive, as mulheres nesta faixa et\u00e1ria alegam estarem dispostas a <strong>pagar mais caro<\/strong> por produtos de beleza que contenham ingredientes naturais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, \u00e0 medida que o segmento mais jovem deste grupo vai envelhecendo, a prefer\u00eancia por ingredientes naturais, que antes era encarada apenas como uma vantagem do produto, passa a ser vista como uma <strong>expectativa do consumidor<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isto sugere que o apelo natural pode ser um <strong>fator de diferencia\u00e7\u00e3o ainda mais eficaz para as marcas<\/strong>, mesmo quando possam obter as <a href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmeticos-organicos\/\">certifica\u00e7\u00f5es naturais e org\u00e2nicas<\/a> correspondentes para seus produtos. Nesse contexto, a <strong>biocosm\u00e9tica<\/strong> surge como um ativo valioso e, a seguir, apresentamos suas caracter\u00edsticas de maneira mais aprofundada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_a_biocosmetica\"><\/span>O que \u00e9 a biocosm\u00e9tica?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A<strong> biocosm\u00e9tica <\/strong>abrange produtos de beleza, desenvolvidos com <strong>ingredientes naturais <\/strong>e de <strong>origem vegetal<\/strong>, que sejam livres de compostos qu\u00edmicos como conservantes artificiais, parabenos, silicones entre outros.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas mat\u00e9rias-primas n\u00e3o precisam ser cultivadas de forma org\u00e2nica. Elas podem ser plantadas por meios tradicionais ou ser resultado de <strong>processos de cultivos inovadores em laborat\u00f3rios<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre as diversas <strong>solu\u00e7\u00f5es naturais que est\u00e3o ganhando espa\u00e7o no mercado de beleza<\/strong>, oferecendo tratamentos populares e eficientes para os <a href=\"https:\/\/blog.weareprovital.com\/pt-br\/preocupacao-com-a-saude\/\">consumidores que possuem uma consci\u00eancia ecol\u00f3gica<\/a> e que est\u00e3o em busca de produtos naturais. A <strong>biocosm\u00e9tica vai ainda mais longe<\/strong>, em resumo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Seus componentes s\u00e3o <strong>99% ou mais<\/strong> de <strong>origem vegetal<\/strong><\/li><li>N\u00e3o possuem quaisquer conservantes, corantes, silicones ou outras subst\u00e2ncias artificiais<\/li><li><strong>N\u00e3o \u00e9 testada em animais<\/strong><\/li><li><strong>Sua embalagem \u00e9 sempre reciclada ou recicl\u00e1vel<\/strong><\/li><li>A produ\u00e7\u00e3o dos biocosm\u00e9ticos oferece um <strong>impacto m\u00ednimo sobre o meio ambiente<\/strong>, assim como ocorre nas etapas finais de sua cadeia produtiva, como no caso do transporte e da estocagem desses produtos.<\/li><li>A biocosm\u00e9tica <strong>deve possuir ao menos uma das certifica\u00e7\u00f5es <\/strong>a seguir: Ecocert, Cosm\u00e9bio, USDA ou BDIH<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, eles se diferenciam dos outros cosm\u00e9ticos naturais pela sua abordagem cient\u00edfica quanto \u00e0 efic\u00e1cia do produto e o respeito \u00e0 natureza.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sustentabilidade_a_essencia_da_biocosmetica\"><\/span>Sustentabilidade: a ess\u00eancia da biocosm\u00e9tica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um elemento central na produ\u00e7\u00e3o dos biocosm\u00e9ticos \u00e9 a <a href=\"https:\/\/blog.weareprovital.com\/pt-br\/producao-sustentavel\/\"><strong>sustentabilidade<\/strong><\/a>, quer seu processo produtivo seja org\u00e2nico ou industrial. A biocosm\u00e9tica compreende que, muitas vezes, as <strong>t\u00e9cnicas de cultivo<\/strong> <strong>mais sustent\u00e1veis <\/strong>ocorrem apenas em um ambiente laboratorial controlado. Portanto, torna-se necess\u00e1rio o <strong>empenho de pesquisadores para desenvolver formas inovadoras de cultivo <\/strong>desses ingredientes naturais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Provital<\/strong>, como sempre, <strong>busca estar na vanguarda do mercado de beleza <\/strong>e j\u00e1 est\u00e1 desenvolvendo alguns de seus ingredientes a partir das c\u00e9lulas-tronco vegetais. Nosso portf\u00f3lio de ingredientes j\u00e1 engloba <strong>ativos de ponta, como o Lingostem\u2122<\/strong>, o <strong>Orchistem\u2122<\/strong>, e o <strong>Citrustem\u2122<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.weareprovital.com\/pt\/careactives\/orchistem\">Orchistem\u2122<\/a>, por exemplo, utiliza c\u00e9lulas-tronco de orqu\u00eddeas cultivadas em laborat\u00f3rio para liberar os <strong>benef\u00edcios rejuvenescedores <\/strong>dessa planta rara. As c\u00e9lulas-tronco das orqu\u00eddeas <strong>estimulam a comunica\u00e7\u00e3o<\/strong> <strong>entre as c\u00e9lulas-tronco da pele e os fibroblastos<\/strong>, o que apresenta um amplo efeito rejuvenescedor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_biocosmetica_e_eficaz\"><\/span>A biocosm\u00e9tica \u00e9 eficaz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar da demanda constante por ingredientes naturais, existe um ponto que continua sendo o <strong>motivador principal nas decis\u00f5es de compra dos consumidores<\/strong>: a <strong>efic\u00e1cia dos produtos<\/strong>. Assim, os ingredientes naturais e os que est\u00e3o inseridos na biocosm\u00e9tica devem servir a um prop\u00f3sito concreto. Em especial, eles utilizam a ci\u00eancia e a inova\u00e7\u00e3o para satisfazer os consumidores mais jovens <strong>habituados a fazer pesquisas online sobre os ativos de seus interesses<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em \u00faltima an\u00e1lise, as <strong>escolhas de produtos <\/strong>para esse grupo de consumidores estar\u00e1 <strong>sempre baseada na efic\u00e1cia<\/strong>. Portanto, as marcas devem <strong>evitar artif\u00edcios e truques <\/strong>que v\u00e3o apenas afastar o p\u00fablico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combinando_a_natureza_com_a_ciencia\"><\/span>Combinando a natureza com a ci\u00eancia&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>mercado de beleza \u00e9 altamente competitivo<\/strong> e as marcas costumam contar com ingredientes inovadores para criarem uma diferencia\u00e7\u00e3o e se destacarem dos seus concorrentes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, as mulheres, em especial as mais jovens, esperam que as marcas de beleza utilizem ingredientes naturais em suas formula\u00e7\u00f5es e \u00e9 nesse contexto que a <strong>biocosm\u00e9tica surge como uma oportunidade <\/strong>t\u00e3o atraente. Seus <strong>produtos, com quase 100% de ingredientes naturais, <\/strong>t\u00eam um <strong>fator de diferencia\u00e7\u00e3o<\/strong> <strong>impressionante neste mercado j\u00e1 saturado<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, h\u00e1 um potencial incr\u00edvel para atender \u00e0 crescente demanda por produtos com uma <strong>maior efic\u00e1cia<\/strong>, j\u00e1 que a caracter\u00edstica b\u00e1sica da biocosm\u00e9tica est\u00e1 na combina\u00e7\u00e3o entre <strong>natureza e ci\u00eancia de forma eficiente<\/strong>. Pensando no <strong>futuro do mercado de beleza<\/strong>, \u00e9 poss\u00edvel prever que <strong>muitos mais produtos no ramo da biocosm\u00e9tica ir\u00e3o se destacar <\/strong>pela <strong>forma inovadora com que utilizam os ingredientes naturais<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4' id='hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/bc2f8b38-b2cb-4522-a617-081c508b67a4\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bc2f8b38-b2cb-4522-a617-081c508b67a4\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/bc2f8b38-b2cb-4522-a617-081c508b67a4.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'bc2f8b38-b2cb-4522-a617-081c508b67a4', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A biocosm\u00e9tica \u00e9 a evolu\u00e7\u00e3o dos cuidados naturais com a pele, apresentando produtos com mais de 99% de ingredientes derivados [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-4570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativas-em-prol-do-planeta-e-das-pessoas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Biocosm\u00e9tica: o novo fator de diferencia\u00e7\u00e3o das marcas<\/title>\n<meta name=\"description\" content=\"O que \u00e9 a biocosm\u00e9tica e como ela se tornou o novo fator de diferencia\u00e7\u00e3o das marcas inseridas nas narrativas de cuidados org\u00e2nicos e naturais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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