{"id":4956,"date":"2021-08-02T08:05:00","date_gmt":"2021-08-02T06:05:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=4956"},"modified":"2024-02-21T11:17:05","modified_gmt":"2024-02-21T09:17:05","slug":"cosmeticos-inovadores","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/cosmeticos-inovadores\/","title":{"rendered":"Conhe\u00e7a os ingredientes dos cosm\u00e9ticos inovadores do mercado p\u00f3s-pandemia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A pandemia global transformou todos os aspectos das nossas vidas, inclusive o comportamento do consumidor. \u00c9 certo que o comportamento do consumidor est\u00e1 profundamente relacionado com o nosso estado emocional. O impacto psicol\u00f3gico da incerteza e da ang\u00fastia fez com que os consumidores buscassem mais <strong>produtos de beleza na categoria de cosm\u00e9ticos inovadores<\/strong> e, aqui, vamos analisar melhor o motivo disto.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">A crise que dominou a sa\u00fade e a economia mundial chegou em um momento de grandes transforma\u00e7\u00f5es em v\u00e1rios setores da ind\u00fastria. Esta transforma\u00e7\u00e3o pode ser dividida em duas principais \u00e1reas: <strong>tecnologia e sustentabilidade<\/strong>. Antes da COVID-19, a tecnologia j\u00e1 vinha mudando a forma como nos comunicamos; a pandemia apenas acelerou este processo. Da mesma maneira, a conscientiza\u00e7\u00e3o acerca dos problemas clim\u00e1ticos j\u00e1 era grande e foi apenas intensificada \u00e0 medida que a crise da COVID-19 se disseminou.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-f124917a-f0f5-44a1-81c8-f01a4c955bc5'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-f124917a-f0f5-44a1-81c8-f01a4c955bc5' id='hs-cta-f124917a-f0f5-44a1-81c8-f01a4c955bc5'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/f124917a-f0f5-44a1-81c8-f01a4c955bc5\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-f124917a-f0f5-44a1-81c8-f01a4c955bc5\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/f124917a-f0f5-44a1-81c8-f01a4c955bc5.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'f124917a-f0f5-44a1-81c8-f01a4c955bc5', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, as marcas mais relevantes do setor de beleza est\u00e3o voltando suas estrat\u00e9gias em torno do aproveitamento da ci\u00eancia e da natureza. Ao criar cosm\u00e9ticos inovadores para rotinas de beleza e cuidados com a pele, este setor pode <strong>atrair as prefer\u00eancias em constante evolu\u00e7\u00e3o dos consumidores<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmeticos-inovadores\/#Ciencia_e_o_fator_de_bem-estar\" >Ci\u00eancia e o fator de bem-estar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmeticos-inovadores\/#Estabeleca_uma_conexao_em_nossa_era_conectada\" >Estabele\u00e7a uma conex\u00e3o em nossa era conectada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmeticos-inovadores\/#Os_ingredientes_da_Provital_para_cosmeticos_inovadores\" >Os ingredientes da Provital para cosm\u00e9ticos inovadores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmeticos-inovadores\/#Um_maior_bem-estar_cientificamente_comprovado\" >Um maior bem-estar, cientificamente comprovado<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ciencia_e_o_fator_de_bem-estar\"><\/span>Ci\u00eancia e o fator de bem-estar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pandemia n\u00e3o foi apenas uma crise de sa\u00fade f\u00edsica; a sa\u00fade mental das pessoas tamb\u00e9m sofreu um grande abalo. Para exemplificar, nos Estados Unidos, 59% das mulheres entre 18 e 34 anos concordam que o <strong>bem-estar psicol\u00f3gico se tornou sua maior prioridade<\/strong> desde o surto da COVID-19 (Mintel, 2020). No meio de toda essa incerteza, estamos voltando nossos olhares novamente para a ci\u00eancia em busca de fatos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, a crise sanit\u00e1ria evidenciou a import\u00e2ncia do bem-estar f\u00edsico e mental, al\u00e9m de deixar claro o papel crucial que a pesquisa cient\u00edfica possui neste cen\u00e1rio. Por exemplo, 87% dos consumidores indon\u00e9sios <strong>confiam nos produtos de beleza desenvolvidos por cientistas<\/strong>; esse percentual aumenta para 94% quando observamos apenas as mulheres entre 25 e 34 anos (Mintel, 2020).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, as marcas de beleza e cuidados pessoais mais bem sucedidas ser\u00e3o aquelas capazes de atender os anseios por produtos cientificamente comprovados e que adotem uma narrativa coerente acerca de seus benef\u00edcios \u00e0 sa\u00fade da mente e do corpo. Esses anseios pela ci\u00eancia tamb\u00e9m devem <strong>refletir nas preocupa\u00e7\u00f5es dos consumidores com o meio ambiente<\/strong>, ilustrando o papel que o P&amp;D ter\u00e1 no administra\u00e7\u00e3o da crise clim\u00e1tica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estabeleca_uma_conexao_em_nossa_era_conectada\"><\/span>Estabele\u00e7a uma conex\u00e3o em nossa era conectada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para manter esta narrativa, a <strong>transpar\u00eancia e a experi\u00eancia <\/strong>das marcas ser\u00e1 um diferencial essencial na era p\u00f3s-COVID-19. Os consumidores desejam que as marcas sejam mais claras sobre as alega\u00e7\u00f5es contidas em seus produtos e processos, ao mesmo tempo em que demonstram sua efic\u00e1cia e sua \u00e9tica. Isto estabelece um v\u00ednculo entre tecnologia e sustentabilidade; em nossa era conectada, o consumidor tem mais poder do que nunca e as redes sociais s\u00e3o um f\u00f3rum essencial para uma boa investiga\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, as marcas que oferecem resultados cientificamente comprovados e det\u00eam a experi\u00eancia de lideran\u00e7a no mercado est\u00e3o equipadas para evitar cr\u00edticas online e, em seu lugar, construir uma base de clientes leais. A credibilidade obtida por meio das <strong>credenciais naturais<\/strong>, saud\u00e1veis e cient\u00edficas dos produtos ser\u00e3o os <strong>ativos mais valiosos de uma empresa<\/strong> neste mercado em evolu\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Os_ingredientes_da_Provital_para_cosmeticos_inovadores\"><\/span>Os ingredientes da Provital para cosm\u00e9ticos inovadores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muito tempo, a Provital compreende o valor do aproveitamento da ci\u00eancia e da natureza para criar ingredientes para seus cosm\u00e9ticos inovadores que melhorem o bem-estar. Um exemplo \u00e9 o Wonderage\u2122, que recebeu recentemente o <strong>pr\u00eamio de inova\u00e7\u00e3o BSB<\/strong> na categoria de ativos\/mat\u00e9rias-primas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Derivado do extrato da fruta-dos-monges, descobriu-se que a composi\u00e7\u00e3o deste ingrediente natural possui efeitos incr\u00edveis em estudos <em>in vitro<\/em> com fibroblastos de doadores de peles mais maduras. Os pesquisadores perceberam um aumento na s\u00edntese dos componentes da matriz extracelular, uma otimiza\u00e7\u00e3o no funcionamento dos fibroblastos e a inibi\u00e7\u00e3o da superexpress\u00e3o de genes em peles maduras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, talvez o aspecto mais inovador da cria\u00e7\u00e3o do Wonderage\u2122 seja como n\u00f3s <strong>implementamos a Intelig\u00eancia Artificial para monitorar de maneira objetiva o impacto emocional do produto<\/strong>. Em um estudo neurocient\u00edfico conduzido com a Kernel Business Consulting (KBC), uma organiza\u00e7\u00e3o especializada em neuro an\u00e1lises, os pesquisadores conduziram uma avalia\u00e7\u00e3o dos benef\u00edcios emocionais dos ingredientes. Isso contribuiu para os resultados incr\u00edveis obtidos <em>in vivo<\/em> na pele daqueles mesmos volunt\u00e1rios, combinando uma boa apar\u00eancia com o bem-estar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Um_maior_bem-estar_cientificamente_comprovado\"><\/span>Um maior bem-estar, cientificamente comprovado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte do estudo, os volunt\u00e1rios responderam a uma pesquisa neurocient\u00edfica sobre suas apar\u00eancias e como eles se sentiram ao assistir um v\u00eddeo, ao mesmo tempo em que suas express\u00f5es faciais eram analisadas por meio da tecnologia ImageLab\u00ae. Ao empregar a ferramenta de <strong>intelig\u00eancia artificial Mindlogics\u00ae<\/strong>, os resultados das respostas conscientes da mente podiam ser comparados com aquelas rea\u00e7\u00f5es subconscientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, as emo\u00e7\u00f5es que surgiram com o tratamento feito com o ingrediente ativo Wonderage\u2122 no <strong>subconsciente puderam ser descritas e definidas<\/strong>. As descobertas foram inacredit\u00e1veis: o monitoramento pela IA mostrou que 58% dos volunt\u00e1rios, subconscientemente, se sentiam incr\u00edveis, felizes e perceberam uma melhoria de qualidade de vida. Isto \u00e9 29% por cento acima do que suas respostas conscientes indicaram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por meio da combina\u00e7\u00e3o da ci\u00eancia e da natureza, o Wonderage\u2122 alcan\u00e7a um resultado muito relevante neste momento p\u00f3s-COVID-19: um ingrediente natural cientificamente comprovado com <strong>um impacto verificado no bem-estar emocional<\/strong>. Ao combinar tecnologia e sustentabilidade, a Provital desenvolveu um dos mais fant\u00e1sticos cosm\u00e9ticos inovadores.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-0ef283f7-501c-4edb-8097-fc902bfb44b9'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-0ef283f7-501c-4edb-8097-fc902bfb44b9' id='hs-cta-0ef283f7-501c-4edb-8097-fc902bfb44b9'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/0ef283f7-501c-4edb-8097-fc902bfb44b9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-0ef283f7-501c-4edb-8097-fc902bfb44b9\" style=\"border-width:0px;\" 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[&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-4956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao-em-compartilhamento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ingredientes dos cosm\u00e9ticos inovadores do mercado p\u00f3s-pandemia<\/title>\n<meta name=\"description\" content=\"Duas preocupa\u00e7\u00f5es dos consumidores v\u00e3o dominar o mercado de beleza p\u00f3s-pandemia: tecnologia e sustentabilidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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