{"id":5248,"date":"2021-09-02T07:57:00","date_gmt":"2021-09-02T05:57:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=5248"},"modified":"2021-09-01T14:00:41","modified_gmt":"2021-09-01T12:00:41","slug":"hiperpigmentacao-cutanea","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/hiperpigmentacao-cutanea\/","title":{"rendered":"Hiperpigmenta\u00e7\u00e3o cut\u00e2nea, realidade fitital e o ativo para combater as olheiras causadas pelo estresse"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O estilo de vida acelerado que as tecnologias digitais trazem consigo est\u00e1 afetando a sa\u00fade dos consumidores. A <strong>hiperpigmenta\u00e7\u00e3o cut\u00e2nea<\/strong> \u00e9 um processo complexo que est\u00e1 intimamente ligado a diversas fun\u00e7\u00f5es corporais. Entre eles, o estresse e a subsequente priva\u00e7\u00e3o de sono, demonstram um impacto not\u00e1vel na s\u00edntese de melanina, que, consequentemente pode causar problemas de sa\u00fade e est\u00e9ticos, incluindo olheiras mais intensas ao redor dos olhos.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Examinamos a possibilidade de um novo produto que neutralize <strong>bolsas nos olhos<\/strong> e <strong>olheiras<\/strong> causadas por estresse e hiperpigmenta\u00e7\u00e3o cut\u00e2nea, tudo dentro de um contexto de desintoxica\u00e7\u00e3o digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-6c7169d0-e78a-47c5-9bc7-97b2d723e355'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-6c7169d0-e78a-47c5-9bc7-97b2d723e355' id='hs-cta-6c7169d0-e78a-47c5-9bc7-97b2d723e355'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/6c7169d0-e78a-47c5-9bc7-97b2d723e355\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-6c7169d0-e78a-47c5-9bc7-97b2d723e355\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/6c7169d0-e78a-47c5-9bc7-97b2d723e355.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '6c7169d0-e78a-47c5-9bc7-97b2d723e355', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/hiperpigmentacao-cutanea\/#Tecnologia_e_estresse_como_as_marcas_de_beleza_e_cuidados_pessoais_podem_reagir\" >Tecnologia e estresse: como as marcas de beleza e cuidados pessoais podem reagir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/hiperpigmentacao-cutanea\/#LEGACTIF_%E2%84%A2_a_resposta_para_combater_a_hiperpigmentacao_cutanea_induzida_pelo_estresse\" >LEGACTIF \u2122: a resposta para combater a hiperpigmenta\u00e7\u00e3o cut\u00e2nea induzida pelo estresse<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tecnologia_e_estresse_como_as_marcas_de_beleza_e_cuidados_pessoais_podem_reagir\"><\/span>Tecnologia e estresse: como as marcas de beleza e cuidados pessoais podem reagir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O excesso de intera\u00e7\u00e3o com a tecnologia est\u00e1, cada vez mais, tendo impactos sobre os consumidores e os n\u00fameros publicados pela Mintel-U.K o confirmam:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>80% dos usu\u00e1rios recentes de m\u00eddia social acreditam que esta pode ter um <strong>impacto negativo<\/strong> na sa\u00fade mental<\/li><li>57% dos consumidores buscam formas de reduzir o <strong>estresse<\/strong><\/li><li>32% dos consumidores est\u00e3o procurando maneiras de se <strong>desconectar<\/strong> de seus smartphones<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Essas percep\u00e7\u00f5es, por sua vez, influenciam o comportamento do consumidor. Por um lado, cada vez mais pessoas est\u00e3o tentando \u201cconsertar esses problemas\u201d <strong>desconectando-se<\/strong> da tecnologia (por exemplo, op\u00e7\u00f5es como f\u00e9rias sem tomada, intervalos de desintoxica\u00e7\u00e3o digital ou retiros digitais s\u00e3o cada vez mais populares).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, as <strong>rotinas de autocuidado<\/strong> est\u00e3o cada vez mais populares:\u00a0 74% das pessoas afirmam que cuidar do corpo \u00e9 uma importante rotina de autocuidado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As marcas de beleza e cuidados pessoais devem se adaptar \u00e0s mudan\u00e7as no comportamento e nas percep\u00e7\u00f5es dos consumidores. Existem pelo menos duas maneiras de lidar com as transforma\u00e7\u00f5es mencionadas acima:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Abrace a <strong>tend\u00eancia da realidade phygital<\/strong>, que elabora campanhas de marketing combinando experi\u00eancias digitais e offline para gerar mensagens memor\u00e1veis.<\/li><li>Desenvolva produtos que aliviem o impacto da vida digital e o estresse associado e forne\u00e7am narrativas de autocuidado. Isso pode estimular o desenvolvimento de produtos para cuidados com a pele que aliviam o estresse psicol\u00f3gico em um contexto de pandemia. Por exemplo, h\u00e1 um mercado para produtos como ingredientes protetores de luz azul, produtos que ajudam a reduzir o estresse e facilitam o sono ou at\u00e9 mesmo produtos contra \u201cpesco\u00e7o tecnol\u00f3gico\u201d.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LEGACTIF_%E2%84%A2_a_resposta_para_combater_a_hiperpigmentacao_cutanea_induzida_pelo_estresse\"><\/span>LEGACTIF \u2122: a resposta para combater a hiperpigmenta\u00e7\u00e3o cut\u00e2nea induzida pelo estresse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pele<strong> periorbital <\/strong>(ao redor dos olhos) \u00e9 a mais<strong> fr\u00e1gil<\/strong> e sens\u00edvel do corpo, por n\u00e3o ter uma prote\u00e7\u00e3o t\u00e3o intensa das gl\u00e2ndulas seb\u00e1ceas. \u00c9, portanto, a primeira a mostrar sinais de <strong>estresse, <\/strong>portanto, n\u00e3o \u00e9 nenhuma surpresa que o estresse digital est\u00e1 fazendo surgir problemas nesta \u00e1rea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A origem das<strong> olheiras <\/strong>ou hiperpigmenta\u00e7\u00e3o na \u00e1rea do contorno dos olhos pode ser muito variada e inclui uma s\u00e9rie de fatores, que v\u00e3o desde hiperpigmenta\u00e7\u00e3o cut\u00e2nea, circula\u00e7\u00e3o sangu\u00ednea inadequada, <strong>falta de sono adequado<\/strong> e outros fatores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na era do estresse digital, a <strong>s\u00edntese de melanina induzida<\/strong> est\u00e1 por tr\u00e1s de muitas olheiras pigmentadas devido ao ac\u00famulo de melanina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Observando esse cen\u00e1rio, marcas de beleza e cuidados pessoais podem encontrar uma oportunidade de chegar aos consumidores desenvolvendo produtos que os ajudem a <strong>aliviar os sintomas de estresse<\/strong> na pele, como o aparecimento de olheiras ou bolsas nos olhos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LEGACTIF \u2122 fornece uma resposta a esta pesquisa. Com suas propriedades ativadoras da circula\u00e7\u00e3o sangu\u00ednea, este<strong> ativo \u00e0 base de plantas<\/strong> foi originalmente concebido para ajudar a aliviar o cansa\u00e7o e a fadiga nas pernas, proporcionando relaxamento e bem-estar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto,<strong> resultados cl\u00ednicos<\/strong> recentes t\u00eam demonstrado sua a\u00e7\u00e3o na melhora do aspecto escuro da pele ao redor dos olhos, visando efetivamente a<strong> microcircula\u00e7\u00e3o<\/strong> e a s\u00edntese de melanina e seus efeitos no olhar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este complexo \u00e9 produzido a partir de tr\u00eas <strong>ingredientes vegetais<\/strong>: goldenrod, lim\u00e3o e vassoura de a\u00e7ougueiro. Os componentes dessas plantas fornecem efeitos anti-edem\u00e1ticos eficazes, bem como a estimula\u00e7\u00e3o da circula\u00e7\u00e3o sangu\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A efic\u00e1cia recentemente testada de LEGACTIF \u2122 contra as olheiras j\u00e1 est\u00e1 dispon\u00edvel para fornecer uma base confi\u00e1vel para os consumidores preocupados com este problema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, foram realizados<strong> testes de efic\u00e1cia in vivo<\/strong> no contorno dos olhos, especificamente para neutralizar as olheiras. Como uma das causas das olheiras \u00e9 a pigmenta\u00e7\u00e3o da p\u00e1lpebra inferior causada pelo aumento da melanina, o estudo mediu a presen\u00e7a de melanina atrav\u00e9s de luz polarizada cruzada e an\u00e1lise digital em volunt\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resultado: <strong>redu\u00e7\u00e3o da quantidade de melanina<\/strong> sob os olhos ap\u00f3s 14 a 28 dias de aplica\u00e7\u00e3o. Especificamente, houve uma redu\u00e7\u00e3o de melanina de 5,4% ap\u00f3s 14 dias em compara\u00e7\u00e3o aos resultados do placebo, enquanto a redu\u00e7\u00e3o atingiu uma varia\u00e7\u00e3o significativa de 8,4% em compara\u00e7\u00e3o ao placebo ap\u00f3s 28 dias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desta forma, LEGACTIF \u2122 <strong>neutraliza eficazmente bolsas nos olhos<\/strong>,<strong> olheiras e rugas<\/strong>, sendo um efeito colateral comum do estresse digital. Al\u00e9m deste efeito direto sobre os vasos sangu\u00edneos, os componentes ativos do LEGACTIF \u2122 t\u00eam outras propriedades complementares que visam o estresse, incluindo os <strong>efeitos calmantes<\/strong> j\u00e1 relatados (Garg, A., 2001), (Galati, E.M., 1994).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este ativo tamb\u00e9m est\u00e1 de olho no crescente interesse dos consumidores em certifica\u00e7\u00f5es org\u00e2nicas e naturais, bem como certifica\u00e7\u00f5es veganas, pois atende a padr\u00f5es como certificado Halal, conformidade vegana, \u00e9 Cosmos Approved e 99,6% de origem natural conforme a norma ISO16128.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em suma, LEGACTIF \u2122 se destaca como o ingrediente certo para atingir consumidores preocupados com o estresse digital, que est\u00e3o prontos para assumir rotinas de autocuidado que visam especificamente suas necessidades de pele.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-c93844c5-b4e5-4f1d-923e-fc5d75e755da'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-c93844c5-b4e5-4f1d-923e-fc5d75e755da' id='hs-cta-c93844c5-b4e5-4f1d-923e-fc5d75e755da'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/c93844c5-b4e5-4f1d-923e-fc5d75e755da\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-c93844c5-b4e5-4f1d-923e-fc5d75e755da\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/c93844c5-b4e5-4f1d-923e-fc5d75e755da.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'c93844c5-b4e5-4f1d-923e-fc5d75e755da', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>O estilo de vida acelerado que as tecnologias digitais trazem consigo est\u00e1 afetando a sa\u00fade dos consumidores. A hiperpigmenta\u00e7\u00e3o cut\u00e2nea [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-5248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incentivo-a-todos-os-tipos-de-beleza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hiperpigmenta\u00e7\u00e3o cut\u00e2nea, realidade fitital e o ativo para combater as olheiras causadas pelo estresse<\/title>\n<meta name=\"description\" content=\"Aprenda como a hiperpigmenta\u00e7\u00e3o cut\u00e2nea \u00e9 afetada pelo estresse digital e descubra um ativo para satisfazer essa nova demanda do consumidor.\" \/>\n<meta name=\"robots\" content=\"index, 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