{"id":6011,"date":"2021-11-26T08:37:00","date_gmt":"2021-11-26T06:37:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=6011"},"modified":"2021-11-26T08:49:24","modified_gmt":"2021-11-26T06:49:24","slug":"micro-peeling","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/micro-peeling\/","title":{"rendered":"Micro peeling: novas ideias de produtos para liderar a tend\u00eancia de \u201cdermo revolu\u00e7\u00e3o\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a few years, <strong>micropeeling <\/strong>has become more than a buzzword: it\u2019s now one of the most sought-after treatments for effective anti-aging action. However, BPC companies must be mindful about the new \u201c<strong>dermolution<\/strong>\u201d trend. Find out exactly what dermolution is and how brands can respond by developing effective micropeeling treatments.\u00a0<\/p>\n\n<!--more-->\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/micro-peeling\/#The_dermolution_trend_and_its_role_in_micropeeling\" >The dermolution trend and its role in micropeeling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/micro-peeling\/#In_such_a_context_micropeeling_has_become_a_sought-after_treatment\" >In such a context, micropeeling has become a sought-after treatment:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/micro-peeling\/#ApibreezeTM_the_active_for_micropeeling_that_responds_to_dermolution_demands\" >ApibreezeTM: the active for micropeeling that responds to dermolution demands<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_dermolution_trend_and_its_role_in_micropeeling\"><\/span>The dermolution trend and its role in micropeeling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">The term \u201c<strong>dermolution<\/strong>\u201d includes a series of consumer behaviour trends that seek a revolution in beauty and personal care products, focusing on achieving a<strong> healthy and strong skin<\/strong> by improving their microbiome and <a href=\"https:\/\/blog.weareprovital.com\/damaged-skin-barrier\/\">developing a strong skin barrier.<\/a><\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ff490be9-ccb3-413b-a28b-6af0721e580f'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ff490be9-ccb3-413b-a28b-6af0721e580f' id='hs-cta-ff490be9-ccb3-413b-a28b-6af0721e580f'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ff490be9-ccb3-413b-a28b-6af0721e580f\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ff490be9-ccb3-413b-a28b-6af0721e580f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/ff490be9-ccb3-413b-a28b-6af0721e580f.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'ff490be9-ccb3-413b-a28b-6af0721e580f', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n<p class=\"wp-block-paragraph\">Consumers following the dermolution trend are informed about specific skin health issues and want brands to provide <strong>scientific validation <\/strong>for their products\u2019 performance. They\u2019re also interested in <strong>therapeutic <\/strong>and <strong>medically-oriented<\/strong> products.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">At the same time, there\u2019s a rise of the so-called <strong>skintellectuals <\/strong>and skinfluencers on social media, who are boosting results for brands that provide dermatological, science-based results. Following this trend, clinical brands in 2020 took <a href=\"https:\/\/www.gcimagazine.com\/networking\/coverage\/NPD-2020-Sales-Update-Beauty--573056381.html\" target=\"_blank\" rel=\"noreferrer noopener\">33% of skincare market share<\/a>, having experienced a growth of +3% in the last year.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This trend has been accelerated in the pandemic context, as more and more citizens are interested in <strong>pursuing healthy habits<\/strong>, incorporating daily routines that improve their overall wellbeing and becoming <a href=\"https:\/\/blog.weareprovital.com\/health-conscious-consumers\/\">health-conscious consumers<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_such_a_context_micropeeling_has_become_a_sought-after_treatment\"><\/span><strong>In such a context, micropeeling has become a sought-after treatment: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">from 2018, it\u2019s been one of the fastest-growing treatments worldwide, according to <a href=\"https:\/\/www.isaps.org\/wp-content\/uploads\/2019\/12\/ISAPS-Global-Survey-Results-2018-new.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ISAPS\u2019 <\/a>international survey on aesthetic\/cosmetic products and is now the second most popular treatment in the non-surgical category.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This has led brands to develop products that adopt the word \u201cpeel\u201d in their narratives and claims. At the same time, the need for social distancing has also boosted demand for at-home treatments and products that are incorporated into beauty routines, seeking <a href=\"https:\/\/blog.weareprovital.com\/skin-redness\/\">relief for both body and mind<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">In order to match this new type of consumer, who is demanding clear and transparent information about peeling and its effects, companies must develop trustworthy science narratives.<\/p>\n\n<p class=\"wp-block-paragraph\">All in all, beauty and personal care consumers are eager to discover effective treatments that also provide a<strong> wellness narrative, <\/strong>in a context where skin care has experienced a \u201c<strong>healthification<\/strong>\u201d trend. This background provides the peeling category with an unprecedented surge, which is now ahead of hyaluronic acid, prevalent only a few years ago.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ApibreezeTM_the_active_for_micropeeling_that_responds_to_dermolution_demands\"><\/span>Apibreeze<sup>TM<\/sup>: the active for micropeeling that responds to dermolution demands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.weareprovital.com\/en\/careactives\/apibreezetm\">Apibreeze\u2122<\/a> stands out as a natural active that companies can incorporate to their micropeeling products and narratives in order to respond to this new dermolution trend.<\/p>\n\n<p class=\"wp-block-paragraph\">This active, derived from <strong>multi-flower honey<\/strong>, concentrates a series of <strong>characteristics <\/strong>that resonate with today\u2019s increasingly informed consumers:\u00a0<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Science-based micropeeling. <\/strong>Apibreeze\u2122 has shown in-vitro efficacy for a number of skin improvements, including a gene expression profile associated with cellular cohesion, an overexpression of the Desmocollin gene associated with epidermal integrity, and an increase on hydration and hyaluronic acid synthesis. It also provides a keratolytic effect, acting on desquamation and promoting an optimal maintenance of the extracellular matrix due to a boost in collagen synthesis, thus actively fighting aging signs.<\/li><\/ul>\n<ul class=\"wp-block-list\"><li><strong>Progressive and kinder exfoliation.<\/strong> In-vitro tests also show that Apibreeze\u2122 generates less irritation than traditional peeling remedies and causes no inflammatory response.\u00a0<\/li><\/ul>\n<p class=\"wp-block-paragraph\">Traditional peeling relies on alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs) that work to reduce wrinkles, blemishes and dark spots, as well as providing increased luminosity and the refining of pores, by stimulating cell renewal with their chemical exfoliator action, which removes dead cells from the upper layers of the epidermis. However, these acids generate secondary irritant effects that have sometimes put off consumers from demanding micropeeling treatments.<\/p>\n\n<p class=\"wp-block-paragraph\">On the contrary, Apibreeze\u2122 boosts polyhydroxy acids, whose characteristics are similar to AHAs, but present two or more hydroxyl groups, giving them greater moisturizing properties. They also have a larger molecular size, which makes penetration slower and more gradual, resulting in high cutaneous tolerance. It has been shown that the efficacy of PHAs is similar to that of AHAs, in terms of the different cosmetic benefits mentioned earlier, and that they have a higher tolerance level in very sensitive skin with conditions such as rosacea and\/or atopic dermatitis.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Sustainably sourced natural ingredients. <\/strong>Guaranteeing a <a href=\"https:\/\/blog.weareprovital.com\/production-waste\/\">sustainable and ethical supply chain is increasingly important for BPC companies<\/a>. Apibreeze\u2122 meets this growing consumer demand as it guarantees the sustainable origin and traceability of its ingredients: the multi-flower honey used for it is sourced from 0-km\u00a0 award-winning, local suppliers.<\/li><\/ul>\n<p class=\"wp-block-paragraph\">The active is also COSMOS approved and accredited as 100% natural as per ISO 16128 certification.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">All in all, the active provides a solid foundation for brands to develop micropeeling products that respond to what today\u2019s informed consumers are demanding.<\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-fad7c237-7cdc-406e-8e07-c90983a7a50e'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-fad7c237-7cdc-406e-8e07-c90983a7a50e' id='hs-cta-fad7c237-7cdc-406e-8e07-c90983a7a50e'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/fad7c237-7cdc-406e-8e07-c90983a7a50e\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-fad7c237-7cdc-406e-8e07-c90983a7a50e\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/fad7c237-7cdc-406e-8e07-c90983a7a50e.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'fad7c237-7cdc-406e-8e07-c90983a7a50e', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a few years, micropeeling has become more than a buzzword: it\u2019s now one of the most sought-after treatments for [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-6011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultimas-tendencias-em-beleza-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Micro peeling: novas ideias de produtos para liderar a tend\u00eancia de \u201cdermo revolu\u00e7\u00e3o\u201d<\/title>\n<meta name=\"description\" content=\"Saiba mais sobre as novas oportunidades de micro 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