{"id":6096,"date":"2021-12-15T07:41:00","date_gmt":"2021-12-15T05:41:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=6096"},"modified":"2021-12-14T19:45:08","modified_gmt":"2021-12-14T17:45:08","slug":"cosmetica-vegan","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/cosmetica-vegan\/","title":{"rendered":"Cosm\u00e9tica vegan, criando produtos divertidos: um exemplo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">J\u00e1 faz algum tempo que a <strong>cosm\u00e9tica vegan<\/strong> e a sustentabilidade est\u00e3o entre as principais tend\u00eancias buscadas pelos consumidores dos produtos de beleza. No entanto, esta moda est\u00e1 evoluindo e se misturando com outros novos movimentos e prefer\u00eancias, como a tend\u00eancia \u201cback to fun\u201d. Analisamos a rela\u00e7\u00e3o entre essas duas tend\u00eancias e oferecemos exemplos de como as marcas podem se posicionar.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmetica-vegan\/#A_sustentabilidade_pode_ser_divertida_novas_tendencias_no_mercado_de_beleza\" >A sustentabilidade pode ser divertida: novas tend\u00eancias no mercado de beleza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmetica-vegan\/#O_Clean_Face_Fun_Necklace_uma_formula_pronta_que_funciona\" >O Clean Face, Fun Necklace: uma f\u00f3rmula pronta que funciona<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_sustentabilidade_pode_ser_divertida_novas_tendencias_no_mercado_de_beleza\"><\/span>A sustentabilidade pode ser divertida: novas tend\u00eancias no mercado de beleza<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 algum tempo, a escolha de produtos de cosm\u00e9tica vegan certos tem sido uma prioridade para os consumidores que buscam artigos de beleza.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f' id='hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'ec1f80fb-29bc-44ac-9805-6bd624d58e5f', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste contexto, consumidores mais jovens assumiram a lideran\u00e7a (com 58% de consumidores da Gera\u00e7\u00e3o Z alegando que sempre buscam <strong>produtos ecol\u00f3gicos<\/strong>, conforme mostram dados da Mintel de 2019). Por\u00e9m, o desejo de produtos da cosm\u00e9tica vegan j\u00e1 alcan\u00e7ou uma grande parcela da popula\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, a sustentabilidade \u00e9 um conceito abrangente que inclui n\u00e3o apenas os <strong>ingredientes de extra\u00e7\u00e3o respons\u00e1vel<\/strong>, mas tamb\u00e9m todos os tipos de pr\u00e1ticas \u00e9ticas na cadeia produtiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 sabido que os consumidores t\u00eam pressionado as marcas por inova\u00e7\u00f5es em suas solu\u00e7\u00f5es de embalagens, de modo a promover uma redu\u00e7\u00e3o do uso de materiais nas embalagens e que eles sejam mais sustent\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao mesmo tempo, a demanda pela cosm\u00e9tica vegan vem sendo combinada com outras tend\u00eancias recentes, como a <strong>\u201cback to fun\u201d<\/strong>. Este movimento, que se tornou especialmente relevante ap\u00f3s a pandemia, entende que os consumidores buscam produtos de beleza l\u00fadicos que lhes proporcione alegria e divers\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para reunir essas duas tend\u00eancias, as marcas de beleza e cuidados pessoais est\u00e3o <strong>experimentando<\/strong> com diversos formatos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Utilizam <strong>ingredientes vegetais<\/strong> como substitutos nas embalagens, por exemplo o coco e a cana-de-a\u00e7\u00facar que podem ser associadas com o lado l\u00fadico e divertido.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Novos formatos de produtos <\/strong>que s\u00e3o tanto surpreendentes quanto sustent\u00e1veis, como os shampoos e produtos de pele em formato s\u00f3lido, tamb\u00e9m oferecidos em formatos inovadores.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>No caso de produtos que precisam ser l\u00edquidos, o <strong>formato de sach\u00ea<\/strong> ganhou grande popularidade pela embalagem mais original (eles podem ser espremidos) e sustent\u00e1vel para produtos de beleza.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f3rmulas sem \u00e1gua tamb\u00e9m s\u00e3o uma importante tend\u00eancia no desenvolvimento de produtos hoje.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Opte por <strong>designs nost\u00e1lgicos<\/strong> (inclusive em cores e texturas), que est\u00e3o associados \u00e0s lembran\u00e7as agrad\u00e1veis da inf\u00e2ncia.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>O tato e o olfato <\/strong>tamb\u00e9m t\u00eam sido foco de novas experimenta\u00e7\u00f5es pelas marcas de beleza no \u00e2mbito da tend\u00eancia \u201cback to fun\u201d.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Considerando que 30% das mulheres entre 18 e 24 anos dizem que sua rotina de maquiagem \u00e9 uma express\u00e3o da sua personalidade (como publicado pela Mintel), as marcas de beleza tamb\u00e9m est\u00e3o adotando narrativas focadas na <strong>autoexpress\u00e3o e no autocuidado.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Abordar esta combina\u00e7\u00e3o entre <strong>sustentabilidade e divers\u00e3o<\/strong> \u00e9 fundamental para as marcas, que devem observar as mudan\u00e7as no mercado e nas demandas como uma oportunidade para inovar e atrair novos consumidores em potencial para seus produtos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_Clean_Face_Fun_Necklace_uma_formula_pronta_que_funciona\"><\/span>O Clean Face, Fun Necklace: uma f\u00f3rmula pronta que funciona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inspirada por essas tend\u00eancias no setor de beleza e cuidados pessoais, a Provital criou uma s\u00e9rie de <strong>f\u00f3rmulas prontas <\/strong>para inspirar as marcas de beleza a experimentar novos formatos que combinam as demandas de sustentabilidade e originalidade dos consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>Clean Face, Fun Necklace<\/strong> traz as lembran\u00e7as divertidas de inf\u00e2ncia do que hoje s\u00e3o considerados doces cl\u00e1ssicos: os colares comest\u00edveis feitos de bala. Este formato divertido permite que os consumidores experimentem novas abordagens no cuidado com a pele: eles v\u00e3o quebrar uma bala de cada vez para tornar sua rotina di\u00e1ria de limpeza uma del\u00edcia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao mesmo tempo, o colar inclui quatro formula\u00e7\u00f5es que oferecem <strong>m\u00faltiplas possibilidades de personaliza\u00e7\u00e3o<\/strong>: dependendo do estado da pele da pessoa em determinado dia, uma bala diferente pode ser usada para melhorar a sa\u00fade cut\u00e2nea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O produto n\u00e3o tem apenas um formato divertido, mas tamb\u00e9m \u00e9 parte de uma cosm\u00e9tica vegan comprovada cientificamente, por isso tamb\u00e9m pode ser combinado com uma s\u00e9rie de <strong>ativos complexos<\/strong> para criar diversos efeitos na sa\u00fade da pele:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Antiidade: <\/strong>aumenta a microcircula\u00e7\u00e3o, a espessura, a firmeza e a luminosidade da pele.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Um <strong>equil\u00edbrio para a pele oleosa <\/strong>que traz efeitos imediatos.<\/li><li><strong>Exfolia\u00e7\u00e3o e elimina\u00e7\u00e3o de impurezas<\/strong>, preparando a pele para tratamentos cosm\u00e9ticos.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esses benef\u00edcios variados tamb\u00e9m s\u00e3o uma resposta a maior demanda por <strong>solu\u00e7\u00f5es personalizadas<\/strong>: ao inv\u00e9s precisar de diversos produtos para combater os diferentes problemas na pele, os consumidores passaram a valorizar produtos que atendem \u00e0s necessidades m\u00faltiplas da pele, o que pode mudar conforme o dia (por exemplo, uma f\u00f3rmula hidratante que tamb\u00e9m pode funcionar como removedor de maquiagem) ou com a esta\u00e7\u00e3o do ano. A flexibiliza\u00e7\u00e3o tamb\u00e9m est\u00e1 sendo incorporada \u00e0s demandas de personaliza\u00e7\u00e3o, \u00e0 medida que torna o produto mais conveniente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao mesmo tempo, a inova\u00e7\u00e3o tamb\u00e9m pode ser aplicada \u00e0s embalagens deste produto, inclusive com op\u00e7\u00f5es sustent\u00e1veis e divertidas como o uso de materiais feitos a partir das fibras de cana-de-a\u00e7\u00facar.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4' id='hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a 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sustentabilidade est\u00e3o entre as principais tend\u00eancias buscadas pelos consumidores dos [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-6096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativas-em-prol-do-planeta-e-das-pessoas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosm\u00e9tica vegan, criando produtos divertidos: um exemplo<\/title>\n<meta name=\"description\" content=\"J\u00e1 faz algum tempo que a cosm\u00e9tica vegan e a sustentabilidade est\u00e3o entre as principais tend\u00eancias buscadas pelos consumidores dos produtos de beleza.\" \/>\n<meta name=\"robots\" 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