{"id":6369,"date":"2021-12-29T08:13:00","date_gmt":"2021-12-29T06:13:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=6369"},"modified":"2021-12-29T09:00:58","modified_gmt":"2021-12-29T07:00:58","slug":"citocinas-inflamatorias","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/citocinas-inflamatorias\/","title":{"rendered":"Combatendo as citocinas inflamat\u00f3rias e melhorando a sa\u00fade bucal com o a\u00e7afr\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the wake of the profound transformations shaping what consumers today understand by well-being and self-care, oral health has also been affected. While issues such as <strong>inflammatory cytokines<\/strong> are more and more understood by modern science, natural and traditional remedies are also found to be science-backed and effective.\u00a0<\/p>\n\n<!--more-->\n\n<p class=\"wp-block-paragraph\">Learn about the role of <strong>turmeric <\/strong>in preventing issues with inflammatory cytokines and how choosing this natural ingredient for product development is interrelated with<strong> consumer behaviour trends <\/strong>today.<\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-760be000-25ab-4335-b289-afb1c0d67ccb'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-760be000-25ab-4335-b289-afb1c0d67ccb' id='hs-cta-760be000-25ab-4335-b289-afb1c0d67ccb'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/760be000-25ab-4335-b289-afb1c0d67ccb\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-760be000-25ab-4335-b289-afb1c0d67ccb\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/760be000-25ab-4335-b289-afb1c0d67ccb.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '760be000-25ab-4335-b289-afb1c0d67ccb', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/citocinas-inflamatorias\/#Trends_in_oral_care_today_natural_ingredients_for_holistic_well-being\" >Trends in oral care today: natural ingredients for holistic well-being<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/citocinas-inflamatorias\/#Turmeric_the_ingredient_to_complement_oral_care_by_targeting_inflammatory_cytokines\" >Turmeric: the ingredient to complement oral care by targeting inflammatory cytokines<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trends_in_oral_care_today_natural_ingredients_for_holistic_well-being\"><\/span>Trends in oral care today: natural ingredients for holistic well-being<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Consumer perceptions around oral care are shaped by<strong> current trends<\/strong> <strong>that intersect with<\/strong> other <strong>beauty <\/strong>and personal care markets: a preference for sustainable products and <a href=\"https:\/\/blog.weareprovital.com\/ethical-supply-chain\/\">ethical brands and supply chains<\/a> and <a href=\"https:\/\/blog.weareprovital.com\/botanical-beauty\/\">predilection for botanical, traditional ingredients<\/a> are just two of these.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The rise of <a href=\"https:\/\/blog.weareprovital.com\/healthy-beauty\/\"><strong>conscious consumers<\/strong><\/a><strong> <\/strong>also means they\u2019re increasingly informed around health issues. This translates into a series of issues: on the one hand, they demand brands to provide transparent information about their product claims.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">On the other hand, this means there\u2019s been a transference in their preferences: from a general perspective to well-being, informed consumers now approach health as a series of <strong>small, attainable efforts <\/strong>that are laser-focused on their specific needs.<\/p>\n\n<p class=\"wp-block-paragraph\">In oral health, this means consumers no longer demand products that only clean their teeth: they require additional benefits. These new demands include:<\/p>\n\n<ul class=\"wp-block-list\"><li>Products related to<strong> particular oral health issues<\/strong> they might be concerned about. Oral care routines thus have started mirroring skin care routines and are increasingly <strong>detail-oriented. <\/strong>From products that target enamel protection, to gum health and breath-freshening, consumers want brands to respond to these needs.<\/li><\/ul>\n<p class=\"wp-block-paragraph\"><strong>Inflammatory cytokines<\/strong> are thus a part of these new consumer concerns. These small proteins are increasingly understood as playing a part in providing information about <strong>oral, systemic oncological or infectious diseases<\/strong>, according to this recent <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S1043466621000867\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a>.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Age-related <\/strong>oral health products, such as those preveinting gum deterioration or tooth decay.<\/li><\/ul>\n<ul class=\"wp-block-list\"><li>Products that are specific for<strong> certain times of the day.<\/strong> For instance, certain toothpaste brands have created different products for the morning and evening tooth brushing.<\/li><\/ul>\n<ul class=\"wp-block-list\"><li>Formulas that incorporate <strong>natural ingredients<\/strong>. Familiar, food-based, botanical ingredients are increasingly welcomed into oral health products. These include elements such as activated charcoal, turmeric, ginger, probiotics\/prebiotics or coconut oil, among others. This allows brands to also <strong>tap into vegan and plant-based lifestyles<\/strong>, a strategy that is particularly successful when paired with obtaining <a href=\"https:\/\/blog.weareprovital.com\/vegan-cosmetics-certifications\/\">vegan cosmetics certifications.<\/a><\/li><\/ul>\n<p class=\"wp-block-paragraph\"><strong>Adaptogens <\/strong>are also particularly trendy in product formulations, especially as they\u2019re related to anti-stress claims. <strong>Ginseng, ginger, licorice and turmeric <\/strong>are among the most sought-after of these.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Integrating these trends<\/strong> into oral care products might take many shapes. For instance, some brands have successfully developed <strong>toothbrushes <\/strong>that incorporate green tea extracts; others have launched <strong>toothpastes <\/strong>that include turmeric and green tea matcha as active ingredients, building on their anti-inflammatory holistic benefits.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turmeric_the_ingredient_to_complement_oral_care_by_targeting_inflammatory_cytokines\"><\/span>Turmeric: the ingredient to complement oral care by targeting inflammatory cytokines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">In order to help brands match current consumer demands in oral health, Provital developed <a href=\"https:\/\/www.weareprovital.com\/en\/caremotives\/vitacares\/turmeric-extract#\"><strong>TURMERIC EXTRACT <\/strong><\/a>. This is a water-soluble extract based on turmeric that provides science-backed <strong>anti-inflammatory and antioxidant properties<\/strong>, as well as acting on sensitive and\/or irritated skin, and providing anti-aging, antimicrobial and antiseptic benefits.<\/p>\n\n<p class=\"wp-block-paragraph\">This extract is based on <strong>curcuma longa<\/strong>, an <strong>herbaceous perennial plant<\/strong> that has been traditionally used around the world for different purposes, as a liver protector, a stimulant of bile duct secretions, anti-flatulent, diuretic, for curing catarrh, aphrodisiac, anti-parasite, anti-fever and anti-inflammatory.<\/p>\n\n<p class=\"wp-block-paragraph\">Combining<strong> traditional knowledge<\/strong> into <strong>science-based insights<\/strong>, our turmeric extract presents the following properties:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Anti-inflammatory<\/strong>: among its anti-inflammatory properties and closely related to inflammatory cytokines, turmeric has showed progress in animal models by inhibiting the activity of the enzymes cyclooxygenase- 2 and lipoxygenase as well as the enzyme nitric oxide synthase (Alonso J., 2004). <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3633300\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> researching into the role of curcumin in systemic oral health have found it to be \u201cas effective as cortisone or phenylbutazone, and half as effective in cases of chronic inflammation\u201d.<\/li><\/ul>\n<ul class=\"wp-block-list\"><li><strong>Anti-oxidant<\/strong>: the local application of turmeric extract has a recognised antioxidant and anti-inflammatory activity. In fact, it has been found to be more efficient than vitamin E as an anti-radical agent and as an inhibitor of lipid peroxidation (Prakash L. &amp; Majeed S., 2003).<\/li><\/ul>\n<ul class=\"wp-block-list\"><li><strong>Anti-microbial<\/strong>: <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC2637808\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Research<\/a> by <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/?term=Harikumar%20KB%5BAuthor%5D&amp;cauthor=true&amp;cauthor_uid=18662800\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bharat B. Aggarwal<\/a> and<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/?term=Harikumar%20KB%5BAuthor%5D&amp;cauthor=true&amp;cauthor_uid=18662800\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Kuzhuvelil B. Harikumar<\/a> has shown that curcumin in vitro is highly toxic to a number of prejudicial microbes that affect oral health.<\/li><\/ul>\n<p class=\"wp-block-paragraph\">Turmeric also presents other properties linked to oral health such as being immunostimulant, antiseptic, and antimutagenic, and can play a role in treating periodontal disease and oral cancers.<\/p>\n\n<p class=\"wp-block-paragraph\">Thus, our turmeric extract stands out as the right botanical ingredient to be incorporated into <strong>successful oral health formulas today<\/strong> that target consumer demands with effective, science-backed products.<\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-571af0b6-c960-4d08-95f8-a59c98ed2208'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-571af0b6-c960-4d08-95f8-a59c98ed2208' 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-->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the wake of the profound transformations shaping what consumers today understand by well-being and self-care, oral health has also [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-6369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incentivo-a-todos-os-tipos-de-beleza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Combatendo as citocinas inflamat\u00f3rias e melhorando a sa\u00fade bucal com o a\u00e7afr\u00e3o<\/title>\n<meta name=\"description\" content=\"Citocinas inflamat\u00f3rias: porque o 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