{"id":6586,"date":"2022-01-13T05:19:00","date_gmt":"2022-01-13T03:19:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=6586"},"modified":"2022-01-12T17:21:52","modified_gmt":"2022-01-12T15:21:52","slug":"ativos-naturais","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/","title":{"rendered":"Conhe\u00e7a os novos consumidores que buscam ativos naturais"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Conforme a pandemia perdura, seus efeitos ainda s\u00e3o sentidos neste novo ano. Desde o impacto na economia global \u00e0s implica\u00e7\u00f5es psicol\u00f3gicas, a pandemia est\u00e1 levando a uma grande mudan\u00e7a nos estilos de vida. Isso, naturalmente, se reflete em uma mudan\u00e7a no comportamento do pr\u00f3prio consumidor, seja da ind\u00fastria da beleza ou de qualquer outra. Por sua vez, isso est\u00e1 criando um <strong>novo grupo de consumidores de beleza<\/strong>, que procuram, principalmente, por ativos naturais com respaldo cient\u00edfico.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Isso ocorre porque a pandemia fez esses consumidores ficarem mais conscientes do impacto potencial de outras crises, como as mudan\u00e7as clim\u00e1ticas. Al\u00e9m disso, o COVID-19 trouxe o destaque para a ci\u00eancia novamente. Atualmente, a sa\u00fade mental e f\u00edsica, a natureza e a sustentabilidade se combinam e d\u00e3o lugar \u00e0s novas demandas dos consumidores.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f' id='hs-cta-ec1f80fb-29bc-44ac-9805-6bd624d58e5f'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ec1f80fb-29bc-44ac-9805-6bd624d58e5f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/ec1f80fb-29bc-44ac-9805-6bd624d58e5f.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'ec1f80fb-29bc-44ac-9805-6bd624d58e5f', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em resposta, as marcas t\u00eam que repensar suas estrat\u00e9gias para atender aos desejos desses novos consumidores mais evolu\u00eddos. Aqui, apresentamos os principais perfis de consumidores: <strong>o Skinimalist, os Refillutionaries e os Super B\u00e1sicos<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#O_Skinimalista\" >O Skinimalista<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#Os_Refillutionaries\" >Os Refillutionaries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#Os_Super_Basicos\" >Os Super B\u00e1sicos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#Os_novos_ativos_naturais_da_Provital\" >Os novos ativos naturais da Provital<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_Skinimalista\"><\/span>O Skinimalista<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esse grupo de consumidores experientes nos cuidados com a pele est\u00e3o procurando formas de <strong>simplificar suas rotinas de beleza <\/strong>em nome da sustentabilidade. Eles querem maximizar a efic\u00e1cia e a efici\u00eancia, obtendo mais satisfa\u00e7\u00e3o dos produtos multifuncionais que reduzem o desperd\u00edcio e combatem o consumismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses consumidores aproveitaram o caos criado pela pandemia para redefinir suas prioridades e rotinas de beleza, fugindo das infinidades de etapas e ingredientes complicados em favor de ativos naturais e f\u00f3rmulas com comprova\u00e7\u00e3o cient\u00edfica. O Skinimalista valoriza os resultados, olhando al\u00e9m do pre\u00e7o do produto para buscar novas solu\u00e7\u00f5es tecnol\u00f3gicas para sua pele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Os_Refillutionaries\"><\/span>Os Refillutionaries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Neste novo ano, esses agentes de mudan\u00e7a empoderados v\u00e3o liderar uma revolu\u00e7\u00e3o na beleza, ou &#8220;refilui\u00e7\u00e3o&#8221;, caso prefiram. Eles v\u00e3o pressionar por <strong>um consumo mais sustent\u00e1vel<\/strong>, estimulado por esse in\u00edcio de d\u00e9cada tumultuado. S\u00e3o pessoas que&nbsp; acreditam na a\u00e7\u00e3o positiva e trabalham para beneficiar as pessoas e o planeta por meio de seus h\u00e1bitos de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trata-se de um grupo que vai preferir <strong>reutilizar e reabastecer <\/strong>sempre que puderem: v\u00e3o preferir op\u00e7\u00f5es tradicionais que podem ser reabastecidas usando refis. As op\u00e7\u00f5es reutiliz\u00e1veis tamb\u00e9m s\u00e3o fundamentais para seu ethos, favorecendo o uso de esponjas lav\u00e1veis e discos de algod\u00e3o em vez de suas alternativas descart\u00e1veis. Da mesma maneira, eles estar\u00e3o preocupados tanto com as <strong>credenciais \u00e9ticas<\/strong> de uma marca <strong>quanto com seus esfor\u00e7os ambientais<\/strong>, optando por empresas que apoiem e representem comunidades, artes\u00e3os e agricultores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Os_Super_Basicos\"><\/span>Os Super B\u00e1sicos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Super B\u00e1sicos est\u00e3o aplicando a tend\u00eancia de moda <em>normcore<\/em> para o mundo da beleza. Priorizam a <strong>simplicidade e a frugalidade<\/strong> e preferem produtos b\u00e1sicos em vez daqueles envoltos em campanhas glamourizadas. Ao dar \u00eanfase aos cuidados pessoais e \u00e0 higiene, este grupo privilegia produtos com base dermatol\u00f3gica e ativos naturais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles tamb\u00e9m est\u00e3o inseridos dentro de um grande movimento que busca <strong>uma ind\u00fastria da beleza mais inclusiva<\/strong>. N\u00e3o fazem distin\u00e7\u00e3o entre rosto e corpo e n\u00e3o veem necessidade de produtos espec\u00edficos de g\u00eanero; em vez disso, buscam a acessibilidade e a qualidade, feitas para tudo e para todos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Os_novos_ativos_naturais_da_Provital\"><\/span>Os novos ativos naturais da Provital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Provital est\u00e1 sempre de olho nas novas tend\u00eancias de beleza. \u00c9 por isso que lan\u00e7amos diversos novos ativos naturais que atendem diretamente \u00e0s demandas dessas novas tribos de beleza. Desde <strong>ingredientes reciclados<\/strong>, como o Pomarage<sup>TM<\/sup> e o Hydrafence<sup>TM<\/sup>, ambos criados em sinergia com as fazendas locais, a <strong>produtos incr\u00edveis e completos <\/strong>como Ethicskin<sup>TM<\/sup>, estamos evoluindo quando o assunto s\u00e3o ingredientes ativos. Explore os novos lan\u00e7amentos do Provital e inspire-se.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4' id='hs-cta-bc2f8b38-b2cb-4522-a617-081c508b67a4'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/bc2f8b38-b2cb-4522-a617-081c508b67a4\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-bc2f8b38-b2cb-4522-a617-081c508b67a4\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/bc2f8b38-b2cb-4522-a617-081c508b67a4.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'bc2f8b38-b2cb-4522-a617-081c508b67a4', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conforme a pandemia perdura, seus efeitos ainda s\u00e3o sentidos neste novo ano. Desde o impacto na economia global \u00e0s implica\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-6586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativas-em-prol-do-planeta-e-das-pessoas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conhe\u00e7a os novos consumidores que buscam ativos naturais<\/title>\n<meta name=\"description\" content=\"A pandemia criou um novo grupo de consumidores que buscam ativos naturais. Saiba quem s\u00e3o e o que motiva esses consumidores\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conhe\u00e7a os novos consumidores que buscam ativos naturais\" \/>\n<meta property=\"og:description\" content=\"A pandemia criou um novo grupo de consumidores que buscam ativos naturais. Saiba quem s\u00e3o e o que motiva esses consumidores\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/\" \/>\n<meta property=\"og:site_name\" content=\"Disseminando a Beleza Limpa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weareprovital\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-13T03:19:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Provital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Provital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/\"},\"author\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/\\\/#organization\"},\"headline\":\"Conhe\u00e7a os novos consumidores que buscam ativos naturais\",\"datePublished\":\"2022-01-13T03:19:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/\"},\"wordCount\":663,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/natural-actives.jpg\",\"articleSection\":[\"Iniciativas em prol do planeta e das pessoas\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/\",\"name\":\"Conhe\u00e7a os novos consumidores que buscam ativos naturais\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/natural-actives.jpg\",\"datePublished\":\"2022-01-13T03:19:00+00:00\",\"description\":\"A pandemia criou um novo grupo de consumidores que buscam ativos naturais. Saiba quem s\u00e3o e o que motiva esses consumidores\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/natural-actives.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/natural-actives.jpg\",\"width\":724,\"height\":483,\"caption\":\"ativos naturais\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/ativos-naturais\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conhe\u00e7a os novos consumidores que buscam ativos naturais\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/\",\"name\":\"Provital Blog | Spreading Clean Beauty\",\"description\":\"Inspire-se e esteja atualizado com as \u00faltimas tend\u00eancias em ingredientes ativos e beleza natural. N\u00f3s iremos te ajudar a criar produtos diferenciados.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#organization\"},\"alternateName\":\"Provital Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#organization\",\"name\":\"Provital\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/logo-provital-blog.jpeg\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/logo-provital-blog.jpeg\",\"width\":722,\"height\":542,\"caption\":\"Provital\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/weareprovital\",\"https:\\\/\\\/www.instagram.com\\\/weareprovital\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/weareprovital\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZ4Rfswm8jy7-aJU24a1QMA\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/provital-4e89\",\"https:\\\/\\\/www.bloomberg.com\\\/profile\\\/company\\\/3747256Z:SM\",\"https:\\\/\\\/www.dnb.com\\\/business-directory\\\/company-profiles.provital_sa.html\",\"https:\\\/\\\/www.weareprovital.com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/f48e091c80c3fa47c53344c47bacb07c\",\"name\":\"Provital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"url\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"contentUrl\":\"https:\\\/\\\/blog.weareprovital.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/Avatar-Provital-2020-270x270.png\",\"caption\":\"Provital\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conhe\u00e7a os novos consumidores que buscam ativos naturais","description":"A pandemia criou um novo grupo de consumidores que buscam ativos naturais. Saiba quem s\u00e3o e o que motiva esses consumidores","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/","og_locale":"pt_BR","og_type":"article","og_title":"Conhe\u00e7a os novos consumidores que buscam ativos naturais","og_description":"A pandemia criou um novo grupo de consumidores que buscam ativos naturais. Saiba quem s\u00e3o e o que motiva esses consumidores","og_url":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/","og_site_name":"Disseminando a Beleza Limpa","article_publisher":"https:\/\/www.facebook.com\/weareprovital","article_published_time":"2022-01-13T03:19:00+00:00","og_image":[{"width":724,"height":483,"url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg","type":"image\/jpeg"}],"author":"Provital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Provital","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#article","isPartOf":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/"},"author":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/\/#organization"},"headline":"Conhe\u00e7a os novos consumidores que buscam ativos naturais","datePublished":"2022-01-13T03:19:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/"},"wordCount":663,"commentCount":0,"publisher":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg","articleSection":["Iniciativas em prol do planeta e das pessoas"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/","url":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/","name":"Conhe\u00e7a os novos consumidores que buscam ativos naturais","isPartOf":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#primaryimage"},"image":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg","datePublished":"2022-01-13T03:19:00+00:00","description":"A pandemia criou um novo grupo de consumidores que buscam ativos naturais. Saiba quem s\u00e3o e o que motiva esses consumidores","breadcrumb":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#primaryimage","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2022\/01\/natural-actives.jpg","width":724,"height":483,"caption":"ativos naturais"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.weareprovital.com\/pt-br\/ativos-naturais\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blog.weareprovital.com\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Conhe\u00e7a os novos consumidores que buscam ativos naturais"}]},{"@type":"WebSite","@id":"https:\/\/blog.weareprovital.com\/pt-br\/#website","url":"https:\/\/blog.weareprovital.com\/pt-br\/","name":"Provital Blog | Spreading Clean Beauty","description":"Inspire-se e esteja atualizado com as \u00faltimas tend\u00eancias em ingredientes ativos e beleza natural. N\u00f3s iremos te ajudar a criar produtos diferenciados.","publisher":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/#organization"},"alternateName":"Provital Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.weareprovital.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blog.weareprovital.com\/pt-br\/#organization","name":"Provital","url":"https:\/\/blog.weareprovital.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.weareprovital.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2025\/09\/logo-provital-blog.jpeg","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2025\/09\/logo-provital-blog.jpeg","width":722,"height":542,"caption":"Provital"},"image":{"@id":"https:\/\/blog.weareprovital.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/weareprovital","https:\/\/www.instagram.com\/weareprovital\/","https:\/\/www.linkedin.com\/company\/weareprovital","https:\/\/www.youtube.com\/channel\/UCZ4Rfswm8jy7-aJU24a1QMA","https:\/\/www.crunchbase.com\/organization\/provital-4e89","https:\/\/www.bloomberg.com\/profile\/company\/3747256Z:SM","https:\/\/www.dnb.com\/business-directory\/company-profiles.provital_sa.html","https:\/\/www.weareprovital.com"]},{"@type":"Person","@id":"https:\/\/blog.weareprovital.com\/pt-br\/#\/schema\/person\/f48e091c80c3fa47c53344c47bacb07c","name":"Provital","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","url":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","contentUrl":"https:\/\/blog.weareprovital.com\/wp-content\/uploads\/2020\/03\/Avatar-Provital-2020-270x270.png","caption":"Provital"}}]}},"_links":{"self":[{"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/posts\/6586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/comments?post=6586"}],"version-history":[{"count":2,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/posts\/6586\/revisions"}],"predecessor-version":[{"id":6589,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/posts\/6586\/revisions\/6589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/media\/6577"}],"wp:attachment":[{"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/media?parent=6586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/categories?post=6586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.weareprovital.com\/pt-br\/wp-json\/wp\/v2\/tags?post=6586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}