{"id":6599,"date":"2022-01-14T05:34:00","date_gmt":"2022-01-14T03:34:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=6599"},"modified":"2022-01-12T17:45:24","modified_gmt":"2022-01-12T15:45:24","slug":"matricaria","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/matricaria\/","title":{"rendered":"Por que a Matricaria \u00e9 o novo her\u00f3i da higiene bucal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cada aspecto do mercado de cuidados pessoais est\u00e1 sendo impactado pelos consumidores cada vez mais preocupados com a sa\u00fade. Essas pessoas, normalmente indiv\u00edduos mais jovens e que pensam na sustentabilidade, est\u00e3o mais atentos aos r\u00f3tulos, pesquisam ingredientes e investigam sobre as cadeias produtivas para <strong>garantir que todos os ingredientes sejam saud\u00e1veis<\/strong>. Isso n\u00e3o vale apenas para produtos de maquiagem e cuidados com a pele; artigos de higiene bucal tamb\u00e9m est\u00e3o recebendo esse olhar atento. \u00c9 por isso que a Matricaria \u00e9 uma proposta interessante para este mercado, mas antes, vamos olhar mais de perto como isso se d\u00e1.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/matricaria\/#Um_novo_fervor_para_a_saude\" >Um novo fervor para a sa\u00fade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/matricaria\/#Alegacoes_mais_saudaveis_na_higiene_bucal\" >Alega\u00e7\u00f5es mais saud\u00e1veis na higiene bucal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/matricaria\/#O_extrato_da_flor_da_matricaria\" >O extrato da flor da matricaria<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Um_novo_fervor_para_a_saude\"><\/span>Um novo fervor para a sa\u00fade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes mesmo da pandemia, quando \u00e9 ineg\u00e1vel que houve um verdadeiro fervor pelo tema sa\u00fade, os consumidores j\u00e1 estavam buscando o mercado natural. Isso porque, com a amea\u00e7a da crise clim\u00e1tica, os consumidores passaram a ver esses produtos naturais como sendo mais confi\u00e1veis. De acordo com um estudo recente da Gerber Finance com 1.000 consumidores, 31% alega que <strong>confia mais nas marcas naturais do que nas convencionais<\/strong>, enquanto 62% esperam produtos de alta qualidade das empresas naturais.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-45654e52-330b-40b1-83d9-551c12e46bc3'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-45654e52-330b-40b1-83d9-551c12e46bc3' id='hs-cta-45654e52-330b-40b1-83d9-551c12e46bc3'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/45654e52-330b-40b1-83d9-551c12e46bc3\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-45654e52-330b-40b1-83d9-551c12e46bc3\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/45654e52-330b-40b1-83d9-551c12e46bc3.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '45654e52-330b-40b1-83d9-551c12e46bc3', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta pesquisa foi relevante para todo o segmento \u201cnatural\u201d, de alimentos a produtos de beleza, detergentes e outros. No entanto, se analisarmos com mais cuidado os dados diretamente relacionados \u00e0 higiene bucal, nota-se o surgimento de uma tend\u00eancia paralela. De acordo com uma pesquisa feita pela Mintel em meados do ano passado, a qualidade do produto e o qu\u00e3o \u201csaud\u00e1vel\u201d \u00e9 sua f\u00f3rmula est\u00e3o entre as cinco principais preocupa\u00e7\u00f5es dos consumidores ao escolher um produto de higiene bucal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Alegacoes_mais_saudaveis_na_higiene_bucal\"><\/span>Alega\u00e7\u00f5es mais saud\u00e1veis na higiene bucal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outra quest\u00e3o contextual crucial \u00e9 que o consumidor preocupado com a sa\u00fade tende a ter mais informa\u00e7\u00f5es. Eles est\u00e3o interessados em quest\u00f5es mais profundas e se perguntam quais s\u00e3o suas expectativas para um produto de higiene bucal que vai al\u00e9m do seu sabor. Por exemplo, os consumidores conhecem cada vez mais a <strong>import\u00e2ncia do microbioma oral <\/strong>e dos agentes antiinflamat\u00f3rios. De acordo com estudo tamb\u00e9m realizado pela Mintel, 62% dos consumidores na China se interessam por f\u00f3rmulas que contenham alega\u00e7\u00f5es pr\u00e9 ou probi\u00f3ticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para satisfazer essa demanda, o foco est\u00e1 al\u00e9m das f\u00f3rmulas tradicionais de hortel\u00e3. As formula\u00e7\u00f5es que v\u00e3o desde de <strong>combina\u00e7\u00f5es de plantas e ervas <\/strong>a esp\u00e9cies modificadas de bact\u00e9rias comensais (ben\u00e9ficas) s\u00e3o todas \u00e1reas em expans\u00e3o no mercado, seja em marcas maiores ou em pequenas empresas. O extrato da flor de Matricaria, ou camomila, \u00e9 apenas uma das v\u00e1rias op\u00e7\u00f5es de ingredientes \u201cher\u00f3is\u201d. Outros ingredientes que t\u00eam grande potencial s\u00e3o o ginseng, a aloe vera e o gengibre.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_extrato_da_flor_da_matricaria\"><\/span>O extrato da flor da matricaria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diante disto, a Matricaria \u00e9 uma proposta particularmente atraente. A <em>Matricaria recutita<\/em>, tamb\u00e9m chamada de <em>chamomilla recutita<\/em>, demonstrou ter \u200b\u200bpropriedades antimicrobianas e de equil\u00edbrio not\u00e1veis. Por exemplo, a <em>S.epidermidis <\/em>e a <em>S.aureus <\/em>s\u00e3o tipos de bact\u00e9rias que integram o microbioma da pele humana. No entanto, podem se tornar patog\u00eanicas caso estejam em grande quantidade. A Matricaria \u00e9 capaz de equilibrar a atividade dessas bact\u00e9rias, mantendo o <strong>equil\u00edbrio e a sa\u00fade microbiana ideal<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da mesma maneira, a Matricaria possui propriedades antiinflamat\u00f3rias. Estudos cl\u00ednicos j\u00e1 demonstraram que a a\u00e7\u00e3o combinada de flavon\u00f3ides, taninos e compostos fen\u00f3licos presentes em uma prepara\u00e7\u00e3o dermatol\u00f3gica contendo camomila demonstrou benef\u00edcios compar\u00e1veis \u200b\u200b\u00e0 hidrocortisona (0,25%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e2mbito deste mercado de sa\u00fade bucal em evolu\u00e7\u00e3o e cada vez mais sofisticado, a Matricaria apresenta-se como uma grande oportunidade. Ingredientes como esse s\u00e3o fundamentais para as marcas de higiene bucal que desejam se posicionar como naturais, saud\u00e1veis \u200b\u200be confi\u00e1veis. Agora \u00e9 a hora de desenvolver formula\u00e7\u00f5es para <strong>explorar esse mercado emergente <\/strong>e manter-se \u00e0 frente da concorr\u00eancia.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ad266cf4-9ce0-479d-9f78-0ea214eb90ec'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ad266cf4-9ce0-479d-9f78-0ea214eb90ec' id='hs-cta-ad266cf4-9ce0-479d-9f78-0ea214eb90ec'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ad266cf4-9ce0-479d-9f78-0ea214eb90ec\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ad266cf4-9ce0-479d-9f78-0ea214eb90ec\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/ad266cf4-9ce0-479d-9f78-0ea214eb90ec.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'ad266cf4-9ce0-479d-9f78-0ea214eb90ec', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada aspecto do mercado de cuidados pessoais est\u00e1 sendo impactado pelos consumidores cada vez mais preocupados com a sa\u00fade. Essas [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-6599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incentivo-a-todos-os-tipos-de-beleza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que a Matricaria \u00e9 o novo her\u00f3i da higiene bucal<\/title>\n<meta name=\"description\" content=\"A Matricaria \u00e9 uma grande oportunidade para marcas de higiene bucal que querem atrair o consumidor preocupado com a sa\u00fade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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