{"id":6614,"date":"2022-01-17T06:00:00","date_gmt":"2022-01-17T04:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=6614"},"modified":"2024-02-19T18:39:02","modified_gmt":"2024-02-19T16:39:02","slug":"frutas-nos-cosmeticos","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/frutas-nos-cosmeticos\/","title":{"rendered":"Al\u00e9m de frutas nos cosm\u00e9ticos: a reciclagem dos res\u00edduos de ma\u00e7\u00e3 para a beleza sustent\u00e1vel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O uso de ingredientes naturais \u00e9 uma das tend\u00eancias mais marcantes que dominou o mercado de beleza nos \u00faltimos anos. Nesse contexto, os consumidores j\u00e1 est\u00e3o t\u00e3o familiarizados com o uso de <strong>frutas nos cosm\u00e9ticos <\/strong>que isso deixou de ser um diferencial dos produtos.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, a combina\u00e7\u00e3o de ingredientes bot\u00e2nicos com <strong>pr\u00e1ticas sustent\u00e1veis inovadoras<\/strong> \u00e9 recompensada por se tornar as atuais prefer\u00eancias do consumidor. \u00c9 exatamente isso que o novo ingrediente ativo da Provital, o POMARAGE\u2122, faz. Saiba como.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-b7d19028-da5b-4ba2-8745-ef9e183e6daa'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-b7d19028-da5b-4ba2-8745-ef9e183e6daa' id='hs-cta-b7d19028-da5b-4ba2-8745-ef9e183e6daa'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/b7d19028-da5b-4ba2-8745-ef9e183e6daa\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b7d19028-da5b-4ba2-8745-ef9e183e6daa\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/b7d19028-da5b-4ba2-8745-ef9e183e6daa.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'b7d19028-da5b-4ba2-8745-ef9e183e6daa', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/frutas-nos-cosmeticos\/#Um_processo_de_extracao_sustentavel_as_novas_demandas_do_consumidor_ecologicamente_correto\" >Um processo de extra\u00e7\u00e3o sustent\u00e1vel: as novas demandas do consumidor ecologicamente correto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/frutas-nos-cosmeticos\/#POMARAGE%E2%84%A2_reciclando_residuos_de_maca_para_um_ingrediente_ativo_inovador\" >POMARAGE\u2122: reciclando res\u00edduos de ma\u00e7\u00e3 para um ingrediente ativo inovador<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Um_processo_de_extracao_sustentavel_as_novas_demandas_do_consumidor_ecologicamente_correto\"><\/span>Um processo de extra\u00e7\u00e3o sustent\u00e1vel: as novas demandas do consumidor ecologicamente correto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os consumidores cada vez mais conscientes e informados s\u00e3o os novos formadores de tend\u00eancias no mercado de beleza e querem que as marcas adotem mais medidas para fortalecer suas alega\u00e7\u00f5es sustent\u00e1veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No Reino Unido, por exemplo, 79% dos adultos acham que a ind\u00fastria da beleza precisa se empenhar mais na cria\u00e7\u00e3o de uma produ\u00e7\u00e3o sustent\u00e1vel, conforme dados publicados pela Bloomberg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem algumas formas das marcas de beleza agirem quanto a isso:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>O <strong>desperd\u00edcio zero <\/strong>deve se tornar <strong>preventivo. <\/strong>As cadeias de suprimentos devem ser entendidas como um processo hol\u00edstico no qual a gera\u00e7\u00e3o de res\u00edduos e os danos ambientais n\u00e3o s\u00e3o eliminados posteriormente, mas sim prevenidos. Isso abrange conceitos como o da beleza circular, que deixou de ser uma ideia de um setor espec\u00edfico e se tornou uma grande oportunidade comercial.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda que os lan\u00e7amentos de produtos com <strong>mensagens \u00e9ticas relacionadas \u00e0 reciclagem<\/strong> tenham triplicado entre 2019 e 2020 (segundo a <a href=\"https:\/\/brasil.mintel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mintel<\/a>), as marcas devem buscar novas formas para destacarem seus esfor\u00e7os de desperd\u00edcio zero. Isso tamb\u00e9m inclui a extra\u00e7\u00e3o \u00e9tica de ingredientes, como \u00e9 o caso das frutas nos cosm\u00e9ticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De fato, as demandas de sustentabilidade caminham lado a lado com novas <strong>narrativas de autoaceita\u00e7\u00e3o<\/strong>, em que tend\u00eancias como o movimento \u201cwell-aging\u201d e mensagens positivas s\u00e3o consideradas mais em sintonia com o meio ambiente e mais realistas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Honestidade <\/strong>e <strong>transpar\u00eancia<\/strong> da marca. Os consumidores est\u00e3o exigindo que as empresas sejam transparentes sobre processos que podem ser delicados, como a extra\u00e7\u00e3o de seus ingredientes. Isso significa que todo movimento em dire\u00e7\u00e3o a uma cria\u00e7\u00e3o mais sustent\u00e1vel de produtos deve ter uma comunica\u00e7\u00e3o honesta, a fim de evitar o temido \u201cgreenwashing\u201d (lavagem verde).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"POMARAGE%E2%84%A2_reciclando_residuos_de_maca_para_um_ingrediente_ativo_inovador\"><\/span>POMARAGE\u2122: reciclando res\u00edduos de ma\u00e7\u00e3 para um ingrediente ativo inovador<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na tentativa de possibilitar que as marcas criem seu pr\u00f3prio cat\u00e1logo vegetal sustent\u00e1vel e diferenciado, estamos sempre tentando inovar e ir al\u00e9m das expectativas aqui na Provital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, desenvolvemos o <strong>POMARAGE\u2122<\/strong>, o cosm\u00e9tico que \u00e9 resultado da recupera\u00e7\u00e3o de subprodutos do processamento de ma\u00e7\u00e3s da agricultura local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Extra\u00eddo a partir do processamento dos res\u00edduos da ma\u00e7\u00e3, este ingrediente ativo atende as expectativas do cliente mencionadas acima:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c9 proveniente de um fornecedor de cidra artesanal local e de administra\u00e7\u00e3o familiar de Girona (na Espanha), este ingrediente ativo representa um passo real na constru\u00e7\u00e3o de uma cadeia de suprimentos \u00e9tica.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>O POMARAGE\u2122 \u00e9 derivado do baga\u00e7o de ma\u00e7\u00e3, um <strong>res\u00edduo<\/strong> gerado ap\u00f3s a prensa das ma\u00e7\u00e3s para obten\u00e7\u00e3o do suco usado para fazer qualquer produto processado de ma\u00e7\u00e3, como a cidra.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na Espanha, s\u00e3o produzidas meio milh\u00e3o de toneladas de ma\u00e7\u00e3s todos os anos, mas cerca de 25 a 30% v\u00e3o para o lixo. Ao usar subprodutos da ind\u00fastria alimentar e colaborar com a Ag\u00eancia de Res\u00edduos da Catalunha, o POMARAGE\u2122 garante um desenvolvimento baseado na <strong>economia circular<\/strong>, o que reduz o impacto ambiental do produto (<strong>reduzindo ainda sua pegada de carbono<\/strong>) e diminui tamb\u00e9m a gera\u00e7\u00e3o de res\u00edduos.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Uma <strong>narrativa verdadeira e simples:<\/strong> o uso de uma fruta \u00e9 encarado como sin\u00f4nimo de sa\u00fade em todo o mundo e oferece \u00e0s marcas a oportunidade de criarem uma narrativa simples e poderosa, que mescla sa\u00fade e bem-estar.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O POMARAGE\u2122 &nbsp;\u00e9 <strong>rico em polifen\u00f3is <\/strong>e demonstrou sua efic\u00e1cia <em>in vitro <\/em>em:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Regular a express\u00e3o g\u00eanica de certos genes envolvidos no envelhecimento da pele<\/li><li>Aumentar a bioss\u00edntese de col\u00e1geno, apresentando um aumento de 382% na express\u00e3o de col\u00e1geno tipo I (o tipo mais abundante na pele)<\/li><li>Aumentar em 133% a express\u00e3o da HAS2, uma enzima essencial para a bioss\u00edntese de \u00e1cido hialur\u00f4nico end\u00f3geno<\/li><li>Melhorar a organiza\u00e7\u00e3o das fibras de col\u00e1geno e outros componentes da MEC, como a elastina<\/li><li>Reduzir os processos inflamat\u00f3rios e senesc\u00eancia celular<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este ingrediente ativo pode ser incorporado \u00e0s narrativas <strong>naturais de envelhecimento <\/strong>e <strong>autoaceita\u00e7\u00e3o.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outras narrativas poss\u00edveis incluem o uso da \u201creciclagem\u201d dos res\u00edduos como uma pr\u00e1tica que dialoga com os <strong>ciclos naturais<\/strong>; e n\u00e3o podemos esquecer a promo\u00e7\u00e3o dos <strong>cosm\u00e9ticos sazonais<\/strong>, que representam uma nova <em>premiumiza\u00e7\u00e3o<\/em> de produtos ecol\u00f3gicos e sustent\u00e1veis na qual os produtos de beleza especializados e sazonais s\u00e3o comercializados para um segmento de consumidores mais exigente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como o baga\u00e7o de ma\u00e7\u00e3 \u00e9 extra\u00eddo no outono, \u00e9 poss\u00edvel sugerir linhas de produtos de edi\u00e7\u00e3o limitada, usando uma narrativa \u201c<strong>restauradora<\/strong>\u201d e de \u201cautocuidado\u201d que \u00e9 tradicionalmente associada a esta esta\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em suma, o POMARAGE\u2122 se destaca entre outros extratos de frutas nos cosm\u00e9ticos, pois leva a sustentabilidade adiante e ainda oferece oportunidades narrativas inovadoras para as marcas.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-fc3b3712-c796-47f1-95eb-272f788cda7f'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-fc3b3712-c796-47f1-95eb-272f788cda7f' id='hs-cta-fc3b3712-c796-47f1-95eb-272f788cda7f'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/fc3b3712-c796-47f1-95eb-272f788cda7f\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-fc3b3712-c796-47f1-95eb-272f788cda7f\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/fc3b3712-c796-47f1-95eb-272f788cda7f.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'fc3b3712-c796-47f1-95eb-272f788cda7f', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>O uso de ingredientes naturais \u00e9 uma das tend\u00eancias mais marcantes que dominou o mercado de beleza nos \u00faltimos anos. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-6614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iniciativas-em-prol-do-planeta-e-das-pessoas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Al\u00e9m de frutas nos cosm\u00e9ticos<\/title>\n<meta name=\"description\" content=\"Frutas nos cosm\u00e9ticos para a pele: O POMARAGE\u2122 da Provital \u00e9 uma chance de potencializar a sustentabilidade com o uso das frutas nos cosm\u00e9ticos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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