{"id":7245,"date":"2022-05-13T10:00:00","date_gmt":"2022-05-13T08:00:00","guid":{"rendered":"https:\/\/blog.weareprovital.com\/?p=7245"},"modified":"2024-03-04T13:14:01","modified_gmt":"2024-03-04T11:14:01","slug":"cosmetica-natural-o-que-e-e-quais-sao-seus-beneficios","status":"publish","type":"post","link":"https:\/\/blog.weareprovital.com\/pt-br\/cosmetica-natural-o-que-e-e-quais-sao-seus-beneficios\/","title":{"rendered":"Cosm\u00e9tica natural: o que \u00e9 e quais s\u00e3o seus benef\u00edcios"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A cada dia, a <strong>cosm\u00e9tica natural <\/strong>ganha mais destaque no mercado de beleza. A pandemia de COVID-19 trouxe uma <strong>maior preocupa\u00e7\u00e3o com a sa\u00fade e com o bem-estar <\/strong>em geral e o consumidor busca cada vez mais <strong>op\u00e7\u00f5es \u00e9ticas e naturais <\/strong>entre os produtos que adquire.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>preocupa\u00e7\u00e3o com a natureza <\/strong>tamb\u00e9m se tornou um fator que influencia na decis\u00e3o de compra e a <strong>transpar\u00eancia quanto aos ingredientes e o processo produtivo <\/strong>\u00e9 mais valorizada do que nunca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse contexto, a tend\u00eancia da <strong>cosm\u00e9tica natural ganha um destaque ainda maior<\/strong>. Mas afinal, no que ela consiste e quais s\u00e3o as oportunidades para as marcas de beleza?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmetica-natural-o-que-e-e-quais-sao-seus-beneficios\/#O_que_e_a_nova_tendencia_da_cosmetica_natural\" >O que \u00e9 a nova tend\u00eancia da cosm\u00e9tica natural?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmetica-natural-o-que-e-e-quais-sao-seus-beneficios\/#Legislacao_e_certificacao_na_cosmetica_natural\" >Legisla\u00e7\u00e3o e certifica\u00e7\u00e3o na cosm\u00e9tica natural<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.weareprovital.com\/pt-br\/cosmetica-natural-o-que-e-e-quais-sao-seus-beneficios\/#Oportunidades_na_cosmetica_natural_para_marcas\" >Oportunidades na cosm\u00e9tica natural para marcas<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_que_e_a_nova_tendencia_da_cosmetica_natural\"><\/span>O que \u00e9 a nova tend\u00eancia da cosm\u00e9tica natural?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda que esta n\u00e3o seja uma tend\u00eancia nascida em 2022, a <strong>crise de sa\u00fade<\/strong> que o mundo vivenciou nos \u00faltimos 2 anos <strong>trouxe mais destaque ao autocuidado e ao bem-estar<\/strong>. O <strong>consumidor mais consciente<\/strong> percebeu como as a\u00e7\u00f5es humanas interferem diretamente no mundo em que vivemos e, por isso, tem se voltado mais para as <strong>solu\u00e7\u00f5es naturais, respons\u00e1veis e sustent\u00e1veis<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-45654e52-330b-40b1-83d9-551c12e46bc3'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-45654e52-330b-40b1-83d9-551c12e46bc3' id='hs-cta-45654e52-330b-40b1-83d9-551c12e46bc3'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/45654e52-330b-40b1-83d9-551c12e46bc3\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-45654e52-330b-40b1-83d9-551c12e46bc3\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/45654e52-330b-40b1-83d9-551c12e46bc3.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, '45654e52-330b-40b1-83d9-551c12e46bc3', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 o cen\u00e1rio perfeito para as marcas de beleza e cuidados pessoais aproveitarem a cosm\u00e9tica natural para se diferenciar no mercado de cosm\u00e9ticos e entregar o tipo de produto que seus consumidores buscam hoje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como o pr\u00f3prio nome sugere, a <strong>cosm\u00e9tica natural abrange produtos com ingredientes naturais abrangendo pelo menos 95% da sua composi\u00e7\u00e3o<\/strong>. Os compostos sint\u00e9ticos podem existir nas f\u00f3rmulas, mas a ideia \u00e9 que sejam substitu\u00eddos sempre que poss\u00edvel por op\u00e7\u00f5es equivalentes extra\u00eddas da natureza, seja de <strong>origem animal, vegetal ou mineral<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 f\u00e1cil entender o motivo desta tend\u00eancia estar recebendo tanto destaque neste cen\u00e1rio de retorno \u00e0s origens, em que a rejei\u00e7\u00e3o aos produtos industrializados cresce e a <strong>valoriza\u00e7\u00e3o aos h\u00e1bitos tradicionais e cientificamente comprovados<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As proje\u00e7\u00f5es para este mercado apontam um <strong>crescimento anual consistente at\u00e9 2027<\/strong>, o que representa uma <strong>oportunidade para as marcas de beleza <\/strong>que j\u00e1 adotam narrativas sustent\u00e1veis e ecol\u00f3gicas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legislacao_e_certificacao_na_cosmetica_natural\"><\/span>Legisla\u00e7\u00e3o e certifica\u00e7\u00e3o na cosm\u00e9tica natural<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A cosm\u00e9tica natural est\u00e1 intimamente ligada \u00e0s diversas certifica\u00e7\u00f5es dispon\u00edveis no mercado. As <strong>normas ISO 16128-1 e ISO 16128-2<\/strong> <strong>apresentam as defini\u00e7\u00f5es <\/strong>dos ingredientes e cosm\u00e9ticos org\u00e2nicos ou naturais e estabelecem os <strong>crit\u00e9rios m\u00ednimos <\/strong>que os produtos devem atender para garantir essa classifica\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m dessas normas, existem ainda outras certifica\u00e7\u00f5es reconhecidas internacionalmente que guiam os consumidores interessados em adquiri produtos naturais, a saber:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Certifica\u00e7\u00e3o COSMOS<\/strong>, que incentiva e preza pelo uso de ingredientes org\u00e2nicos;<\/li><li><strong>Certifica\u00e7\u00e3o Vegan<\/strong>, que engloba produtos sem ingredientes de origem animal e que n\u00e3o realiza teste em animais;<\/li><li><strong>Certifica\u00e7\u00e3o Halal<\/strong>, que atesta o cumprimento da Lei Isl\u00e2mica durante as etapas do processo produtivo;<\/li><li><strong>Certifica\u00e7\u00e3o Org\u00e2nica<\/strong>, que garante o uso de ingredientes vegetais provenientes de uma agricultura livre de pesticidas ou transg\u00eanicos.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quando o assunto \u00e9 a cosm\u00e9tica natural, n\u00e3o basta fazer alega\u00e7\u00f5es nos r\u00f3tulos. Existem <strong>normas e legisla\u00e7\u00f5es nacionais e internacionais<\/strong> que disciplinam cada certifica\u00e7\u00e3o. Portanto, a escolha de empresas s\u00e9rias e que cumprem com todos os requisitos \u00e9 fundamental para garantir o selo desejado aos produtos.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oportunidades_na_cosmetica_natural_para_marcas\"><\/span>Oportunidades na cosm\u00e9tica natural para marcas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E como a Provital preza pelo seu compromisso com o mercado de beleza e cuidados pessoais e com os consumidores, elaboramos um eBook que traz <strong>12 formula\u00e7\u00f5es inovadoras <\/strong>que aproveitam a astrologia para criar <strong>narrativas cativantes e envolventes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos os produtos listados integram a cosm\u00e9tica natural e portanto apresentam, no m\u00ednimo, 95% da sua composi\u00e7\u00e3o com ingredientes naturais. Apresentamos tamb\u00e9m sugest\u00f5es de um storytelling criativo para cada formula\u00e7\u00e3o que ajuda as marcas a criar um universo atraente ao consumidor final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.weareprovital.com\/pt-br\/como-oferecer-um-ritual-de-beleza-poderoso-aos-seus-clientes\/\">No eBook <strong>Cosm\u00e9tica C\u00f3smica<\/strong><\/a>, voc\u00ea encontra <strong>produtos para o corpo, cabelos e para o rosto<\/strong> desenvolvidos a partir de alguns dos nossos ingredientes ativos mais modernos e inovadores, como o antiidade <a href=\"https:\/\/www.weareprovital.com\/pt\/careactives\/detoskin\">DETOSKIN\u2122<\/a>, o <a href=\"https:\/\/www.weareprovital.com\/pt\/careactives\/apibreezetm\">APIBREEZE\u2122<\/a>, um esfoliante feito a partir do mel e os hidratantes <a href=\"https:\/\/www.weareprovital.com\/pt\/careactives\/hydrafence\">HYDRAFENCE\u2122<\/a> e <a href=\"https:\/\/www.weareprovital.com\/pt\/caremotives\/oilycares\/oleo-de-amendoa-doce-refinada\">\u00d3leo de Am\u00eandoas Doces<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveite a tend\u00eancia da cosm\u00e9tica natural para oferecer o que h\u00e1 de melhor para cuidar do que \u00e9 mais importante para qualquer marca, o seu cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\t\t<div class=\"ic_cta_wrapper\">\n\t\t\t<div class=\"ic_cta_banner\">\n\t\t\t\t<!--HubSpot Call-to-Action Code -->\n\t\t\t\t<span class=\"hs-cta-wrapper\" id='hs-cta-wrapper-ad266cf4-9ce0-479d-9f78-0ea214eb90ec'>\n\t\t\t\t\t<span class='hs-cta-node hs-cta-ad266cf4-9ce0-479d-9f78-0ea214eb90ec' id='hs-cta-ad266cf4-9ce0-479d-9f78-0ea214eb90ec'>\n\t\t\t\t\t\t<!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\n\t\t\t\t\t\t<a href=\"https:\/\/hubspot-cta-redirect-eu1-prod.s3.amazonaws.com\/cta\/redirect\/6867183\/ad266cf4-9ce0-479d-9f78-0ea214eb90ec\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-ad266cf4-9ce0-479d-9f78-0ea214eb90ec\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6867183\/ad266cf4-9ce0-479d-9f78-0ea214eb90ec.png\"  alt=\"New Call-to-action\" \/>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t    <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\thbspt.cta.load(6867183, 'ad266cf4-9ce0-479d-9f78-0ea214eb90ec', {\"useNewLoader\":\"true\",\"region\":\"na1\"});\n\t\t\t\t\t<\/script>\n\t\t\t\t<\/span>\n\t\t\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A cada dia, a cosm\u00e9tica natural ganha mais destaque no mercado de beleza. A pandemia de COVID-19 trouxe uma maior [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-7245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultimas-tendencias-em-beleza-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosm\u00e9tica natural: o que \u00e9 e quais s\u00e3o seus benef\u00edcios<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o universo da cosm\u00e9tica natural, seus benef\u00edcios e abra as portas para uma rotina de autocuidado mais poderosa, \u00e9tica e sustent\u00e1vel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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