Healthy hair is a sign of vitality and of self-expression that, for many, has become a source of pride and empowerment. More and more, brands are addressing their customers’ self-confidence offering the best ingredients for hair, focusing on enhancing their hair wellness and helping them achieve lush and gleaming hairstyles.
Current trends indicate that consumers are demanding hair treatments that go beyond washing or grooming. As customers are both more informed and aware of what it takes to maintain healthy hair, nowadays, the best ingredients for hair must provide long-term solutions.
Hair loss and scalp problems can have a direct influence on people’s lives, particularly on a psychological level. In fact, according to a 2009 study by Goh & Zippin people with hair loss problems are perceived as physically and socially less attractive.Anti-aging and anti-hair loss products are starting to offer added benefits that appeal to informed consumers who wish to make sure their hair health is maximized. Thus, treatment categories that were originally associated with the skincare market have jumped to the haircare market.
At the same time, this trend coexists with the public’s enhanced consciousness about sustainable, ethical cosmetics. In fact, according to a report by Grand View Research, increasing awareness over ethics and chemical content in beauty products will push a growth rate of 5% for this market segment, especially among millennials.
Best ingredients for hair: How can brands respond to the wellness demand
According to TechNavio, the size of the hair care market will grow by over 3% up to 2023 on a global scale. This means there are plenty of opportunities for brands to innovate and attract clients. Companies who wish to stay relevant and address this new interest in long-term hair wellness and environmental sustainability should focus on playing two key roles:
1. Offer customization options
Across a number of industries, consumers are increasingly expecting brands to offer customized solutions to their needs. In other words, the “one size fits all” mentality is no longer viable for brands who wish to stay relevant.
Also in hair care, it’s essential to offer unique products that are able to cater to individual needs. Allowing more self-expression to customers will also be a huge step forward for brands. Hair care companies must strive to provide exclusive products that implement solutions to particular needs, including anti-aging or hair loss treatments.
2. Educate customers and ensure sustainability
Again as a general trend across many industries and markets, customers are more proactively educating themselves about every buying option before making any purchase decision. This is particularly true when it comes to researching the brand’s sustainability policies and their products’ impact on the environment.
Hair care brands must address this market transformation by clearly explaining and highlighting each product’s benefits and end results. This shift in consumer expectations is an opportunity for brands to highlight how scientific research informs their products and what steps they take to make sure their products are eco-friendly.
Consumers are ready to digest information about hair cycles, hair follicles and so on in order to make more knowledgeable decisions. They are also willing to educate themselves on ethically-sourced ingredients and a company’s environmental policies. Making this knowledge available to the public will help them understand which products work best for their hair and make the informed decision they are demanding. It’s also great to emphasize that providing more targeted solutions to specific problems will also allow customers to save time and money.
Baicapil, addressing real hair health in a sustainable way
Even if trends indicate that customers are more and more interested in long-term haircare, less than 1% of hair styling product launches in Europe featured anti-hair loss or anti-aging claims (from October 2028 to October 2019). These figures should be updated In order to adapt to shifting market paradigms and provide formulas that address long-term hair issues. This is particularly true when it comes to hair loss, an alteration in the hair growth cycle that can be caused by androgen metabolisms, genetics or stress.
Fortunately, progress has been made in the search for effective and sustainable hair loss treatments. Baicapil has become one of the best ingredients for hair wellness and reversing hair loss. A combination of three plants, it increases cellular energy and activates follicle stem cells, while protecting them from senescence, addressing hair cycle issues caused by reversible alopecia.
Baicapil fights hair loss by:
- Stimulating hair growth
- Increasing hair density
- Recovering a healthy and strong hair appearance.
Thus, Baicapil offers consumers a target solution that focuses on long-term hair wellness and health. Being plant-based and using centuries-old knowledge from areas such as traditional Chinese medicine, it also takes into account the current demand for organic, sustainable ingredients and the predilection for natural treatments.