Encouraging all kinds of beauty

Dive into a universe of inspiration about the latest trends in clean beauty and natural cosmetic ingredients. We help you create innovative products.

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Deep conditioner benefits and the natural ingredient to achieve them

Natural skincare for acne: top trends and options

Comedogenic ingredients: their impact and alternatives for acne-prone skin

Closed hair cuticle and the food-based ingredient trend to treat it

Anagen phase of hair: increase it to address hair loss

Hair health and hair fiber thickness: how these two concepts collide

The hair growth ingredient that meets all criteria to fit the well-aging movement and promotes scalp health

Hair follicle miniaturization, and the ingredient for successful scalp health formulas today

Argan oil for curly hair: the hair health trend BPC brands shouldn’t miss

The emergence of deep cleansing facial natural products

Hygral fatigue: what is it and how to fight it the natural way

Invoke mother nature with a breast moisturizer inspired by the stars

Eyebrow loss: menopause, its role and how can brands respond

Glycerin for curly hair: why it can be beneficial and what are other natural alternatives

Scalp hydration and traditional Andean medicine: the quinoa extract that consumers want today

The meaning of diversity in beauty is more diverse than ever

Why Matricaria flower extract is oral care’s new hero

Collagen I and circular beauty: the apple extract that follows nature’s cycles in skin care

Fight inflammatory cytokines and improve oral health with turmeric

The scalp stimulator for hair growth that matches the “well-mastering” movement

Treating oily skin in men in the post-inclusive, genderless era

Natural action on dry desquamation, proven by science

The energizing ingredient to smooth skin imperfections

Why Moroccan oil is an ingredient that combines science and nature

Discover the hair strengthening formula that embraces adaptogenic beauty