Encouraging all kinds of beauty

Be inspired and stay up to date with the latest natural beauty trends and active ingredients. We will help you create products with a difference.

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Damaged skin barrier: Natural and ethical ingredients to heal it

Acting on adipocyte differentiation for the new era in body care

Prenatal and postpartum skin care: Why BPC need to meet this demand

NHEK differentiation: The science behind enhancing the skin’s natural barrier

Best shampoo for Asian hair: Tapping into lucrative new markets

Thick fiber hair products: Why they need to care for more than just the hair

Best hair inhibitor: Reframing male beauty for sustainability

Glass skin: Is it possible to reduce pore size and richly hydrate?

The anti-sebum cream, wash, and moisturizer that promotes skin positivity

Oils for cellulite provide comforting body care as the pandemic goes on

Enhancing emotional well-being in skin and hair care with an oil extracted from petals

Flash effect: The traditional Japanese ritual that brings rest and revitalizes your skin

Why jojoba oil tattoo care is a significant new market

How cotton bloom provides the soft touch consumers need in haircare

The benefits of vegetable oil on skin

Combatting hyper seborrhea the natural way

How to increase the anagen phase of hair to address hair loss worries

Help consumers de-stress to control sebum buildup on scalp

Why natural action on genetic factors is key to combatting melasma

Maskne requires targetted treatments for skin irritation

Why Nori seaweed is the new wonder ingredient for taming frizz

Why ‘maskne’ demands a new breed of acne-safe products

Be inspired by Asian trends for new skin conditioning masks

Repositioning skin renew acid exfoliation for clean beauty consumers

In the wake of Black Lives Matter, we need to rethink skin lightening claims