Encouraging all kinds of beauty

Be inspired and stay up to date with the latest natural beauty trends and active ingredients. We will help you create products with a difference.

Posts filtered by Encouraging all kinds of beauty

The new sustainable tips for dehydrated skin

Why beauty brands should gain Halal cosmetics certifications

A pandemic context demands skin care that eases psychological stress

Water retention is a key consumer concern during the pandemic

Consumers want products that energize and comfort tired, heavy legs

To soothe skin redness, calm both the body and mind

Why ginseng could be the natural hero ingredient we need in a pandemic

The hydrobooster of now protects with science and simplicity

The best natural ingredients for baby skin will take centerstage after COVID-19

Why the eye area should be the new focus of beauty brands’ NPD

Clean opportunities in male grooming, from green body gel to botanical beard oil

How sea salt soap benefits self-care, naturally and accessibly

Rose soap benefits from the outside in, meeting demand for soothing beauty

The best straightening shampoo is both protective and inclusive

Eyes are the new focal point, so follicle booster for lashes and brows is in demand

What is personal care after the global pandemic?

How natural moisturizer in some cosmetics meets evolving consumer demands

Why beauty brands need to take ingredient transparency to the next level

Why cucumber extracts are ideal for ‘skin rescue’ products after COVID-19

Why earthy scents appeal to consumers looking for emotive aromas

How Camellia Sinensis leaf extract meets the demand for powerful foodie beauty

Get a clean beauty boost with sunflower oil for hair

How honey extract reinforces the scalp’s natural immunity

Why rosehip oil for hair provides powerful protection

Why preserving telomeres is the foundation of well-aging