Encouraging all kinds of beauty

Dive into a universe of inspiration about the latest trends in clean beauty and natural cosmetic ingredients. We help you create innovative products.

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The benefits of vegetable oil on skin

Combatting hyper seborrhea the natural way

Help consumers de-stress to control sebum buildup on scalp

Why natural action on genetic factors is key to combatting melasma

Maskne requires targetted treatments for skin irritation

Why Nori seaweed is the new wonder ingredient for taming frizz

Why ‘maskne’ demands a new breed of acne-safe products

Be inspired by Asian trends for new skin conditioning masks

Repositioning skin renew acid exfoliation for clean beauty consumers

In the wake of Black Lives Matter, we need to rethink skin lightening claims

Cosmetics labs have a part to play in making beauty more positive

How the power of nature can slow cell senescence

The new sustainable tips for dehydrated skin

Why beauty brands should gain Halal cosmetics certifications

A pandemic context demands skin care that eases psychological stress

Water retention is a key consumer concern during the pandemic

Consumers want products that energize and comfort tired, heavy legs

To soothe skin redness, calm both the body and mind

Why ginseng could be the natural hero ingredient we need in a pandemic

The hydrobooster of now protects with science and simplicity

The best natural ingredients for baby skin will take centerstage after COVID-19

Why the eye area should be the new focus of beauty brands’ NPD

Clean opportunities in male grooming, from green body gel to botanical beard oil

Rose soap benefits from the outside in, meeting demand for soothing beauty

The best straightening shampoo is both protective and inclusive