According to a recent survey conducted by GlobalData, products containing easily recognizable, food-based ingredients are thought to be more trustworthy by consumers all over the world. Considering substantial trends towards organic beauty products, the positive associations with natural ingredients is hardly surprising. Further to this, respondents also perceived that these products were safer and more effective than synthetic formulations, and moreover, these assumptions aren’t unfounded. In fact, the benefits of vegetable oil on skin, including avocado, sunflower, and olive oils, are substantial.
Vegetable oils have potent moisturizing properties that soothe and soften the skin. For instance, Provital developed the Vitaoils range because of the rich, nourishing qualities of oils produced by avocados, coconuts, sunflowers, linseeds and argan kernels. In the case of vegetable oils that contain high levels of linoleic acid, such as sunflower oil, the formula locks in moisture by forming a barrier on the skin. This also helps prevent harmful pollutants from penetrating the skin. However, some oils, such as olive have the opposite effect; instead, they reduce the skin’s barrier capacity, which as a part of a beauty regime can increase the efficacy of other moisturizing products.
Many vegetable oils are rich in antioxidants, which protect the skin from free radicals. Free radicals are unstable atoms produced by pollution, cigarette smoke, and processed foods, which damage the skin in order to stabilize. Antioxidants help the skin counteract the effects of free radicals, promoting greater skin health and delaying the aging process. According to an academic published by Clinics in Dermatology in 2009, vegetable oils like avocado and oil are rich in vitamin E and other antioxidant compounds including squalene and phytosterols. Not only are these compounds hydrating, but it has also been suggested that phytosterols have anti-cancer properties.
Many vegetable oils also have anti-bacterial and anti-fungal qualities, helping calm infections, soothe and even skin texture. For instance, researchers in the Philippines studied the effects of the application of coconut and olive oil on adults with atopic dermatitis, commonly known as eczema, that tested positive for the bacterial complication Staphylococcus aureus. After the end of a four-week period, 50% of patients using olive oil and an incredible 95% of those using coconut oil tested negative for the bacteria. Although the study was small, previous research has also demonstrated the anti-bacterial effect of vegetable oil on skin.
Vegetable oil on skin: Hydrating, nourishing and cleansing
Consumers have more positive associations with natural, familiar ingredients in beauty products. This is reflected in purchase behavior: according to The Benchmarking Company’s 2018 PinkReport, “The New Age of Naturals” 68% of those surveyed said they purchase some natural and organic products. However, these tendencies aren’t merely assumptions; many natural oils and extracts have a myriad of benefits for the skin. Vegetable oils like those naturally occurring in avocados, olives, coconuts, and sunflowers are rich in vitamins, essential fatty acids, and antioxidants that moisturize, nourish and protect the skin.