Moroccan oil is an ingredient that’s really trending right now. This is because the average consumer wants reassurance from ingredients they recognize. According to research conducted by Mintel, consumers from all age groups reported a preference for natural ingredients. From the 35–45 age group, one participant said “I try to avoid ingredients that are really foreign to me. I don’t want alcohol or other drying agents in certain products as well.”
This aversion to alcohol also demonstrates a concurrent trend where consumers have a better understanding of how ingredients act on their skin. They’re not blindly choosing natural; instead, the consumer has a more nuanced, informed perspective. They understand some scientific principles and want natural ingredients backed by research. This is why Moroccan oil is an ingredient that’s taking off so much – it’s recognizable, but proven.
Moroccan oil is an ingredient for all skin types
The principal ingredient of Moroccan oil is argan nuts. Used for centuries by the Berber people of Agadir, Morocco, the oil derived from this hard desert nut was prized for its health-giving properties. The Berbers used argan oil for everything from a protective agent for liver disease and a stimulant for poor circulation, as well as its more traditional use as a moisturizer.
These benefits have a scientific basis. Now, studies have demonstrated Moroccan oil is an ingredient ideal for a variety of skin types and conditions. These are derived from argan oil’s rich fatty acid content. Argan oil can supplement the deficit of essential fatty acids, which happens as a consequence of the reduction of hydrous capacity of the skin barrier during the differentiation of basal layer keratinocytes into corneocytes of the stratum corneum.
Furthermore, one of the major biochemical components of argan oil is linoleic acid. It is proven that a deficiency in this essential fatty acid causes dehydration via the transepidermal pathway. This can lead to itching accompanied by desquamation. Argan oil replenishes this essential compound, and alongside a high level of linoleic acid, provides resistance to oxidation and intensive moisturization.
Science meets nature with Moroccan oil
Considering Moroccan oil is an ingredient with incredible multi-purpose potential, Provital developed Argan Oil ECO. This well-aging ingredient harnesses the anti-aging benefits that come alongside the oil’s hydrating potential. This is due to the anti oxidizing action of tocopherols, which act on the essential fatty acids in membranes, providing greater stability in the skin barrier.
Argan oil ECO also has an inhibitory effect on free radicals, preventing the oxidation of the skin’s membrane and promoting greater firmness and elasticity. With additional activity from its rich vitamin E content, argan oil is extremely useful in products that target dryness or sun damage, as well as aging.
Plus, Argan Oil ECO is 100% natural in origin. Alongside Vegan Society compliance and COSMOS certification, this ingredient directly responds to the demand for natural, scientifically proven beauty. With a range of applications in skin and hair care, and appeal to a diverse consumer base, Moroccan oil is an ingredient with big potential in the BPC market.