The next decade will be monumental for beauty and personal care. Competition is intensifying, an increasing number of products are released and businesses must adjust their sails in order to thrive and stay ahead. To stay ahead of the competition, beauty companies need to consider how to rejuvenate skin care.
Most importantly, aging is not a taboo anymore. As the number of older adults is increasing worldwide, promoting health and well-being becomes a priority for aging well. Now consumers want products and tones of voice that are designed for people their age and are relevant to their actual aspirations and beauty needs. Skin care brands will need to focus on lifestyles and attitudes rather than age. When talking about the market, the first-mover advantage is a priority and anyone who wants to succeed must secure that.
Changing attitudes to aging
Today, consumers look to both nature and technology to ‘hack’ their biology in 2030. Therefore, approaches to age management must evolve as a result, and thus, cosmetics companies need to rejuvenate skin care. The population is aging globally and it will create new standards of what it means to age. The conversation will switch from aging to longevity. Appearance is not the only thing to worry about anymore, but emotional and mental aging as well. Consumers now perceive that aging well means to have a positive outlook, staying independent, having a life purpose and being financially secure. They want to be socially engaged and enjoy good physical and mental health. People will learn to embrace getting older and accept that age is just a number.
The skin aging process
Skin aging is a natural process caused by both internal changes and external damage. As we age, our skin naturally loses some of its softness and vibrancy. Exposing our skin to UV/IR, air pollution, lifestyle factors such as tobacco use and nutrition, stress and sleep deprivation, cosmetics, etc. all affect our skin causing it to change over time. However, there are a number of simple lifestyle changes that can help rejuvenate the skin. Some of them are as simple as getting more sleep and wearing sunscreen. Facial masks that have exfoliating ingredients can also help rejuvenate the skin. Still, much research indicates that sleeping well means aging well.
Mitochondrial aging is one of the causative factors of cell aging. Mitochondria generates the energy in the cell, but as it ages, it becomes less effective. The result is that cells lose their function and start to age. Recently, scientists focused on an innovative mechanism – mitophagy. Mitophagy is the removal of damaged mitochondria from a cell prior to cell death, and today, it is considered to be one of the most powerful ways to rejuvenate cells. To promote mitophagy and skin detoxification, scientists use detoskin, which is a combination of trehalose and paeoniflorin. It detoxifies and rejuvenates the skin, removing damaged mitochondria by mitophagy and boosting ‘clean energy’. After that, skin tone is more homogeneous, shining with a youthful glow.
One other way to rejuvenate the skin is called tensing. Tensing effect is achieved by applying serums which improve skin strength and hydratization, while also forming films that smooth the skin surface, flattening lines and wrinkles in the process. Modern tensing serums rely on new technologies and green, sustainable ingredients to help you quickly rejuvenate your skin.
Rejuvenate skin care to meet new expectations
Over the past few decades, human life expectancy has been improved. Generations have changed, they live longer and better. With the increasing life expectancy of humankind, the growth of the beauty industry will be accelerated. New standards are being set and the beauty industry needs to rejuvenate skin care to respond to the market’s evolving demands.