As new trends begin to take hold, practically becoming the new norm in the process, more and more parents will start looking for green and sustainable care products and solutions for their children and babies. As the focus of consumers worldwide slowly but surely shifts towards environment and ecology, they are developing new concerns about chemicals, ingredients, the future of the planet and, consequently, the safety of their children. All this will ultimately mean that the demand for green and sustainable care products and solutions will grow.
Now more than ever, brands have the opportunity to help consumers address these increasingly important concerns by being fully transparent about the processes they use to create their products and formulas.
It’s time to utilize these trends in cosmetics and win the consumers’ trust by using eco-friendly, natural ingredients and telling the honest sourcing stories surrounding them, as well as using eco-friendly and innovative packaging. If they want to stay competitive, brands must give as much airtime to the environment as they are and have been giving to the protection and safety of babies and children.
New trends in cosmetics: what do the statistics say?
According to research, 61% of parents prefer natural ingredients when choosing care products for their children and babies. Further to this, a decisive 82% of parents avoid using products with chemical ingredients on their young ones and 54% of parents are interested in buying sustainable and eco-friendly products. Clearly, the natural composition of baby care products is a key decision-making factor for parents.
Good examples of such products are Provital’s milks: Oat milk moisturizes and purifies by forming a protective film and boosting cell regeneration. Highly moisturizing and soothing Cotton milk provides conditioning action for skin and hair, while Sweet almond milk soothes and moisturizes, protecting and repairing skin and hair.
Babycare and new technologies
As the fourth industrial revolution gains momentum, brands should strive to research and develop new technologies in order to help parents and also to stay relevant in the rapidly changing market. This means that babycare must utilize more technology, tap into more health and wellness themes, and better respond to parents’ expectations.
As people accept new technologies and trends, brands will need to attract a new generation of savvy and connected consumers who are well informed. However, these same consumers are still going to experience new situations when their baby comes, so product launches need to improve and support the parents’ approach to babycare from the get-go. All this will help alleviate stress for both the parents and the child – but they have to do so without adding too many extra costs, if at all possible.
This new need for technologies is also supported by statistics and, therefore, mustn’t be ignored. A staggering 78% of parents would like to use an app that can track their child’s health, and 46% of parents look for products made for specific stages in their child’s development.
This new world and consumerscape offer countless novel business opportunities. For example, babycare brands can reach out to customers during pregnancy. Building a strong relationship with a customer during this sensitive and crucial period of their life will help brands build an image of themselves as trustworthy partners for the wellbeing and development of the child, while also becoming a household name for years to come.