Spreading Clean Beauty

Why algae extract is the skin care trend to watch

The world is turning green; and this definition is continuing to expand. . Making environmentally friendly choices is becoming increasingly urgent, as a consequence, there is an increasing demand for sustainable ingredients in skin care. Conscious consumers expect greater corporate responsibility and ingredient transparency, but without compromising on efficacy. Enter algae extract – a derivative of a diverse group of aquatic organisms that have the ability to perform photosynthesis.

Here’s an incredible statistic:  half the oxygen in Earth’s atmosphere, and what’s more, they can do a whole lot else. . For instance, algae can be a sustainable alternative or, better yet, a replacement for undesirable and potentially harmful chemicals or non-vegan ingredients that are used in traditional’ skin care products. In light of the increasing demand for sustainable, natural ingredients in beauty, algae extract is a compelling proposition for the industry.

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Turning the collagen trend green collagen

As we age, our natural collagen levels begin to decline so in order to keep our skin looking young and healthy, we need to replenish it.

Collagen is a huge skin care buzzword, so much so that a recent study showed that 44% of American women who use beauty products say they look for collagen in the products they purchase. Such is its appeal that even food and drink brands are attempting to capitalize on the trend by marketing collagen-enhanced juices and snacks..

Other benefits of algae extract

However, collagen is not the only ingredient algae extract can offer. Kelp Sea Extract, for example, is uniquely rich in various vitamins and minerals. Equally, some algae – red and brown seaweed especially – are known for their antioxidant and anti-inflammatory properties.

Most skin damage is caused by free radicals, which are particles created by the exposure of your skin to elements like pollution and sun. They’re also created by some of our not too healthy habits, like smoking or the use of tanning beds. These free radicals cause oxidation, which by a simplified definition, is a process in which a cell loses electrons because its level of oxides is increased. This process, among other things, also significantly contributes to the aging process.

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Antioxidants neutralize free radicals either by providing the extra electrons needed to stabilize the cell or by breaking down the free radical molecule to render it harmless. Thus, antioxidant ingredients suppress the oxidation process: and as a significant antioxidant source, algae extract has incredible potential. Algae are sort of a one-stop-shop when it comes to skin care, an anti-aging treasure from the deep. By using products that contain algae extract, you introduce more collagen to your skin, as well as repairing the damage caused by oxidation.

The algae extract trend is growing

With all this restorative and nurturing qualities they offer, it’s no wonder that the growth of algal skincare is set to continue. Of all skincare launches containing algae over the past ten years, 15% were launched between October 2018 and September 2019. What’s more, over the same time period, 15% of active patents for algal skincare were published. Based on this rate of applications we’ve seen in recent years, we expect even more algae extract products launching in the near future. This green and sustainable, algal trend is not the one we should just watch. This trend we should follow and support.

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