Cosmetic product development in the digital era: key advancements

The meeting of technology and cosmetic science to develop high-performance ingredients is now behind the most exciting cosmetic product development projects. 

Technology is, in fact, enabling some of the industry’s most fascinating developments. On the one hand, it is supporting a decisive push in the development of highly effective and innovative cosmetic formulations with enhanced properties. 

On one hand, biotechnology is behind the generation of cosmetic ingredients derived from more sustainable natural sources. Plant cell stems and the revolutionary use of plant endophytes are among the most exciting advancements in this area, which are allowing brands to align with increasingly conscious consumers. 

It’s precisely in this area where a new frontier for cosmetic product development lies, shaped at the intersection of technology and biology and resulting in new green technologies applied to cosmetics. 

The industry is bearing witness to a radical transformation of cosmetic product development. This fundamental shift is pushing the possibilities of cosmetic science to new levels of efficacy, safety and sustainability, thus allowing brands to align with evolving consumer preferences for natural, sustainable, and high-performance products.

Cosmetic product development today

• New advanced methods for ingredient discovery and development. Advanced technologies such as bioinformatics and computational modeling enable cosmetic companies to develop novel ingredients derived from natural sources. 
• Sustainable sourcing and manufacturing processes are facilitated. Biotechnology is an ally for minimizing the industry’s environmental footprint across all processes in cosmetic product development. 
• Customization and personalized beauty are now at the forefront. Artificial intelligence tools and data analytics are opening new roads for brands to offer increasingly tailored formulations.
• Higher efficiency and science-backed claims are expanded in cosmetic product development enhanced by biotechnology.

Three key innovations for ingredient discovery and development

Thanks to our continued focus on cosmetic science, at Provital we are behind three of the most thrilling recent advancements in cosmetic ingredient development: 

Matrix 3D technology: sequential release to improve efficacy

Our Matrix 3D Technology  represents a key innovation for multi-capillary injection technology that allows for the sequential release of plant-based active ingredients. This innovative biotechnology solution is a unique three-dimensional matrix structure that provides a double mechanism of action to the active ingredient that contains it, allowing for:

• An immediate effect and product release 
• The subsequent release of the active molecules inside the skin or hair

This flagship structure is now present in various of our CareActives™ and CareMotives. For instance, this key cosmetic product development by Provital has been successfully applied to h3. Plant Stem Cells: eco-responsible ingredients

The quest to find eco-responsible biotechnological processes for our cosmetic product development has led to our work with Plant Stem Cells and develop a new range of products obtained from plant-derived callus.

This innovation builds from the self-renewal power of the dedifferentiated cells (stem cells) inside suspension cultures, a capacity that enables ingredient developers to access it for every new active ingredient. In other words, our approach is based on a suspension culture and its self-renewal capacities, which effectively act as an eternal source of active molecules for a consistent supply of high-quality ingredients.

Plant Stem Cells represent an eco-conscious alternative for obtaining botanical ingredients, as the method doesn’t rely on the exploitation of a plant’s ecosystem for the development of cosmetic products. Instead, it enables a sustainable obtention that offers additional benefits, such as full traceability of the raw material and guarantees of it being GMO-free and without the presence of phytosanitary products.

Plant Stem Cells are behind the development of our latest multi-awarded ingredient in the field of well-aging. Targeting cellular aging, Altheostem™ offers next-level efficacy and sustainability by leveraging the power of lab-grown flower stem cells of Althaea rosea to promote tailored biological action on senescent skin cells.

Triplobiome™ Technology: harnessing the power of symbiosis

Triplobiome™ Technology is Provital’s breakthrough biotech platform that promotes the use of plant endophytes as a sustainable and effective source for new natural active ingredients.

This biotech platform is allowing new pathways for game-changing cosmetic product development, as it harnesses the power of symbiotic synergies for the generation of new cosmetic ingredients.

This technology facilitates the isolation of a group of endophytic strains of interest and its screening for bioactivities. In other words, the platform facilitates the use of plant endophytes as a sustainable source for new natural active ingredients. These symbiotic microorganisms that live inside plants exhibit a remarkable capacity for synthesizing bioactive phytochemicals, providing a viable alternative for producing cosmetic actives while mitigating the overexploitation of host plants. 

This groundbreaking innovation is thus another big step in guaranteeing cosmetic product development doesn’t compromise biodiversity or involve the overexploitation of huge plant biomass often enacted to achieve certain natural active compounds.

Through this development, Provital becomes the first ingredient supplier to ever create real ‘ecosystem ingredients’ by making use of interkingdom symbiosis, and generating a viable alternative for the production of active ingredients that prevents the overexploitation of host plants. 

Shiloxome™ is the first cosmetic product development and ecosystem ingredient facilitated by Triplobiome™ Technology. A biotechnological protective solution, it goes beyond barrier care with a comprehensive whole-lipidome analysis that shows its action as an anti-pollution active that also promotes overall skin restructuring.

Provital: at the forefront of cosmetic development

At Provital, our relentless pursuit of cosmetic excellence via natural ingredients has led us to push towards new frontiers where technology, nature and cosmetic product development meet.

Find out more about our technological and scientific advances for natural active ingredients  in BE TECH, a dedicated space for highlighting our transformative journey towards product excellence and the key pioneering advancements redefining cosmetic science.