Spreading Clean Beauty

Why this Cica & Detox Cleansing Balm formulation is a hot new trend

Cleansing is an essential step in a beauty routine. The removal of pollutants and grime is central to keeping skin healthy, and moreover, clean skin supports the efficacy of other treatments. Gentle cleansing is vital to maintaining moisture levels and caring for the epidermis’s natural protective barrier, supporting skin health in the long term. It’s this delicate balance of cleansing and caring that has made this Cica & Detox Cleansing Balm formulation one of beauty’s hottest new trends.

The formulation is perfect for purifying and detoxing the skin while leaving it hydrated and protected. Here, we look at this intriguing new trend in a bit more detail and introduce Provital’s Cica & Detox Cleansing Balm formulation.

Inspired by nature

South Korea’s cosmetics market is widely regarded as a world leader in product innovation. The K-beauty brands produce hundreds of exciting new products with bold claims every year, but one formula that’s really caught the attention of the wider industry is Cica cream

However, these rich, creamy, and cleansing balms are more inspired by nature than science. These formulas are packed with the medicinal herb Centella Asiatica, an antioxidant-rich extract with soothing and moisturizing properties. Due to its safety and gentleness, this traditional Korean herbal preparation is rapidly taking off in western markets, where it’s lauded as a new clean beauty hero.

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Provital’s Cica & Detox Cleansing Balm formulation

Cica cream’s gentle, natural formulation chimes perfectly with Provital’s clean beauty mission. Furthermore, to introduce this key K-beauty trend to the wider market, Provital has developed its own take on the Cica trend. Additionally, when combined with other nourishing actives from Provital’s range, this gentle, detoxing cleansing balm formulation moisturizes and protects – and is made from ingredients that are 99.5% natural in origin.

Moreover, the powerful cleansing properties of this balm are supported by activated charcoal. Interestingly, charcoal is often used when treating poisoning as it has remarkable absorption qualities. In a skin care context, charcoal effectively ‘soaks up’ impurities to gently cleanse the skin. Within Provital’s formula, it’s activated charcoal creates the transformational texture that absorbs impurities when the product is massaged into the skin.

Of course, central to this formula is the fascinating medicinal herb Centella Asiatica.  Provital’s Asiatic Centella Oil delivers the benefits of this herb to soothe, moisturize, and improve blood flow. Meanwhile, Centella Asiatica’s antioxidant effects are supported by Pronalen Bio-protect, which defends against urban pollution and UV radiation. Together, these key ingredients create a cleanser that detoxifies, hydrates, and protects.

Combining tradition and innovation

The Korean market is certainly a hotbed of beauty innovation. Cica cream is one of the most exciting new trends to come out of K-beauty in recent years. Yet in reality, these creams and cleansing balms are inspired by one of Korea’s oldest medicinal and cosmetic traditions. 

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Considering the unique qualities of Centella Asiatica, it’s no wonder that so many products are appearing with Cica on the label. Delivering antioxidants alongside hydrating protection, this natural additive meets the demand for effective yet gentle products. Provital’s Cica & Detox Cleansing Balm formulation this herb’s incredible qualities, to create a cleanser that purifies and cares.



These cleansing balms also moisturizes and cares for your skin. The balm is formulated for a deep cleansing effect that leaves a healthy, hydrated complexion by cleaning dirt, toxins, and everything that makes appear skin dull.


Slightly gray solid balm.


Massage it over dry skin in gentle, circular motions. Wash off with lukewarm water.


All skin types.


AGlycerinGlycerin USPBrenntag12.0
Magnolia Officinalis Bark Extract Cosphaderm® Magnolia Extract 98Cosphatec0.2
BGlycolipidsRheance® OneEvonik 8.0
Decyl GlucosidePlantacare® 2000 UPBASF10.0
Aqua (Water), Propanediol, Pyrus Malus (Apple) Juice, Prunus Persica (Peach) Juice, Triticum Vulgare (Wheat) Seed Extract, Hordeum Vulgare Seed Extract, Panax Ginseng Root Extract, Glyceryl Undecylenate, Glyceryl CaprylatePronalen Bioprotect ZNSNProvital3.0
CCaprylic/Capric TriglyceridePalmester® 3595KLK Oleo46.0
Glyceryl CaprylateCosphaderm® GMCYCosphatec0.5
Helianthus Annuus (Sunflower) Seed Oil, Centella Asiatica Extract,  Ascorbyl PalmitateAsiatica Centella OilProvital3.0
DHydrogenated Vegetable OilDermofeel® viscolid MBEvonik DrStraetmans8.0
Olus Oil (Vegetable Oil)Softigen® PuraIOI Oleochemical8.3
EIron Oxides (CI77891), Charcoal Powder, Silica Dimethyl Silylate, Lauric Acid, Zea Mays(Corn)Starch, Mannitol, Polyglyceryl-10 StearateMAGICOLOR white-charcoal 150CH/WBiogenics1.0


China and Vegan compliant

99.5% Natural Origin Content

1-2 EWG

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