Spreading Clean Beauty

Get a rosy glow in a single step with this primer formulation

On every mood board in fashion and design is the color that’s come to define a generation: Millennial Pink. This peachy hue is understated yet eye-catching, feminine without being girly, and very chic. It’s these unique qualities that are making rosy pinks the hottest new trend in beauty. 

This is part of a wider trend for fresh, natural beauty products. Along with the already ubiquitous glow trend, this rosy palette is perfect for making the skin look healthy and radiant. Here, we introduce the ProAge all-in-one serum/primer formulation. With a fresh rosy tint, this concentrated formula nourishes and hydrates the skin while creating a dewy base for makeup, all in a single step. 

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Provital’s velvety-smooth, fresh serum and primer formulation

ProAge serum is a concentrated formula of some of Provital’s most powerful actives. Infused with CareMotives Silk Touch Oil to protect and repair and Orange Blossom Rain to tone and purify, the hybrid serum and primer formulation instantly creates a deeply hydrated, glowing base for makeup. 

Plus, CaraActives Wonderage™, Lingostem™, and Hydromanil™ give the intensive protection and moisturization of a serum. These powerful actives bring together a host of benefits; for instance, Hydromanil™ captures and retains moisture to assimilate it into the skin. Meanwhile, Lingostem™ protects the skin from photoaging, including blue light from artificial lighting and devices.

All of these innovative ingredients are captured in a rose-tinted serum to create a youthful, pretty glow. However, this product isn’t only intended for the typical ‘Millennial Pink’ market. Wonderage™ has potent anti-aging ingredients that balance the epigenetics of mature skin, to plump out fine lines and restore radiance. 

All these benefits are captured in a simple, effective, and unfussy product. Formulated with 58.8% natural and EWG vegan compliant ingredients, this single-step serum and primer formulation taps into beauty’s hottest trend while meeting the demand for simple, natural products. 

The growing trend for one-step products

Product launches from key industry players demonstrate this trend for one-step serum and primer hybrids. Lately, iconic K-beauty brand Laneige has launched its all-in-one Glowy Makeup Serum, which creates a healthy, glowy-looking finish. Combined with prepping technology, their product helps makeup stay put for longer periods of time.

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Another key product launch was from American cosmetics giant Neutrogena, who recently released its Hydro Boost Glow primer. Formulated to instantly hydrate, this product is designed to plump the skin and enhance radiance. Like the Laneige product, this primer-meets-serum also helps makeup last throughout the day.

A Simple, healthy, rosy primer formulation

In summary, Provital’s ProAge serum/primer formulation taps into several key beauty industry trends. The soft, flattering pink base creates a youthful, rosy glow. Meanwhile, the rich, hydrating actives create a radiant, smooth finish. Finally, the serum-meets-primer combination provides a simple, one-step product that responds to the natural, unfussy nature of the rosy glow trend. 

Plus, Provital’s products are always inspired by nature. The clean beauty market is growing exponentially, with consumers of all ages looking for simple, natural products. ProAge activates natural ingredients to create a silky, smooth finish, taking in the beauty industry’s hottest trend while meeting the demands of the new conscious consumer.



This hybrid leaves instant glow and hydration. Non-greasy formula.


Light pink serum.


Use before makeup for a dewy hydrating boost.


All skin types.


ACitrus Aurantium Amara (Bitter Orange) Flower Water, Sodium Benzoate, Gluconolactone, Calcium GluconateOrange Blossom RainProvital41.0
Aqua (Water)Sterile Deion WaterAmyris32.4
Glyceryl Caprylate, Glyceryl Undecylenate Lexgard® Natural Inolex1.1
Aqua (Water), Propanediol, Glycerin, Cucurbitaceae (Gourd) Extract, Pentylene Glycol, Lactobacillus/Brassica Nigra Seed Ferment Extract, Lactococcus Ferment ExtractWonderage™Provital2.0
Aqua (Water), Glycerin, Vaccinium Vitis-Idaea Fruit Extract, Xanthan Gum, Sodium Benzoate, Citric Acid, Gluconolactone, Calcium GluconateLingostem™Provital1.5
Aqua (Water), Glycerin, Hydrolyzed Caesalpinia Spinosa Gum, Caesalpinia Spinosa Gum, Sodium Benzoate, Potassium SorbateHydromanil™ H.GL. – M.S.Provital10.0
Pentylene Glycol A-Leen® 5Minasolve3.0
Ceratonia Siliqua (Carob) Gum Newing CarrubaNewing0.6
CHelianthus Annuus (Sunflower) Seed Oil, Cocos Nucifera (Coconut) Oil, Vitis Vinifera (Grape) Seed Oil, Gardenia Taitensis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract,  Ascorbyl Palmitate, BHT, TocopherolSilk Touch OilProvital3.0
Polyglyceryl-6 Stearate, Polyglyceryl-6 Behenate TEGO® Care PBS 6Evonik Nutrition&Care GmbH2.0
Magnolia Officinalis Bark ExtractCosphaderm® Magnolia Extract 98 Cosphatec0.2
Bismuth Oxychloride, Mica, Carmine (CI 75470) Bismica MagentaFQ Specialty Chemicals0.1
DAqua (Water), Sodium HydroxideSodium Hydroxide 20%0.1


China and Vegan compliant

58.8% Natural Origin Content

1-2 EWG

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