Since ancient times, roman beauty rosemary has been sought after due to its digestive, choleretic, wound-healing, anti-septic, and de-stressing qualities. In China, rosemary is prescribed for headaches, insomnia, and fatigue, while in India it’s used for its carminative and antimigraine properties. Due to its clean credentials, rosemary is appearing more and more in natural formulations.
However, consumers want products to be eco-friendly in the round; they don’t only want the product to be natural, they want the ingredient to be ethically sourced. Consumers trust certification from organizations like COSMOS and the Vegan Society, so it’s essential brands look for ingredients that meet these standards. We look at these two key consumer demands below.
Roman beauty rosemary’s antioxidant powers
According to Mintel research, 52% of British consumers believe using natural ingredients is one of the most important factors for a beauty or grooming product that claims to be eco-friendly. Considering roman beauty rosemary’s widespread use in traditional medicine, this aromatic is a powerful natural alternative to synthetic ingredients – and here’s how.
Roman beauty rosemary, or Rosmarinus officinalis, is a woody aromatic shrub that grows in the dry and warm regions of southern Europe, especially the Mediterranean. Rosemary has been prized for its scent, flavor, and medicinal properties for centuries. Today, rosemary is known to have remarkable antioxidant, anti-inflammatory, and antimicrobial powers, making it an increasingly popular ingredient in organic cosmetics.
This is because the compounds carnosol, rosmanol, and epirosmanol found in rosemary are proven to have powerful anti-free radical properties, as well as the ability to prevent the oxidative degradation of lipids (Zeng et al., 2001). Equally, carnosol and ursolic acid, are responsible for the herb’s antimicrobial effect (Alonso J., 2004). Combined, these antimicrobial and antioxidant properties mean rosemary is also an excellent anti-inflammatory due to its action on free radicals and other aggressors.
Natural ingredients, ethically sourced
Nature provides a wealth of inspiration to meet this growing demand for eco-beauty. With powerful aromatics like roman beauty rosemary harboring potent antioxidant, anti-inflammatory, and antimicrobial properties, brands can move to eco-beauty without compromising on efficacy.
However, they shouldn’t stop there; consumers also want to know that natural products are ethically sourced. Market research indicates that 56% of American consumers will stop buying a brand if they believe they to be unethical, and 35% of them will stop buying the product even when there’s no substitute is available.
This is why certification systems like COSMOS are so useful when it comes to meeting this consumer expectation. COSMOS is organic certification for every aspect of the production process, from souring, to manufacture and marketing. With the COSMOS mark, brands can ensure consumers that the product their buying is natural and ethical from every angle.
Provital’s Rosemary-Eco extract
Combining science and nature, Provital has developed Rosemary-Eco, a powerful CareMotive to act against free radicals and eliminate impurities. With pure rosemary extract, this ingredient traps free radicals before they can oxidize cells, protecting the skin from irritation and premature aging. Provital obtains the extract from the plant’s most potent part, the branches, to synthesize the most powerful possible ingredient (Moreno et al., 2006). Rosemary-eco is COSMOS-certified, so with this ingredient, brands can know they’re developing a product that’s natural and ethical in the round, meeting this key consumer requirement.