How this solid serum formulation meets the demand for waterless beauty

Water is a precious resource. Many people think of water as a limitless resource, however, this isn’t the case. In fact, of the planet’s 326 trillion gallons of water, only 3% is fresh. Currently, the WWF predicts that by 2025, most countries in Africa and West Asia will experience water scarcity due to demands from population and industry.

Generally speaking, the beauty industry consumes a lot of water, not only in industrial processes but also in products. For example, conventional shampoos are approximately 80% water. Growing awareness of water scarcity means consumers are actively looking for ethical, sustainable alternatives – which explains the rise of waterless beauty. 

According to Mintel’s 2025 Global Beauty Trend report, ‘Water – The New Luxury’, six in ten American consumers are interested in water-free beauty products. Here, we discuss the benefits of waterless, solid balms and serums, and introduce the Provital’s solid serum formulation.

Solid serums as a complement to other waterless therapies

Solid cosmetic products are experiencing a boom, with some brands specializing specifically in solid formulations, and others looking to enter the market. From more conventional applications like lip balm and sunscreen to more innovative products like solid shampoos, body conditioners, and serums, the number of solid products on the market is growing. This format presents particularly exciting possibilities for intensive serums, who’s effective, concentrated formulas lend themselves well to sticks and balms.

These products are the perfect complement to a complete waterless beauty routine. For instance, an intensive serum works well in conjunction with jade rolling or Gua Sha. These traditional Chinese beauty therapies roll cool, smooth instruments – either a roller or a smooth stone – along specific energy lines to plump, smooth, and detox the skin. In conjunction with a rich solid serum, these techniques are a powerful and sustainable way to boost circulation and reduce fine lines.

Quick, convenient, and easy to use

Aside from the environmental benefits of waterless beauty, these products also meet the demand for on-the-go solutions. The stick formula means that you can apply the product whenever and wherever you want, fit easily in pockets and bags, and are very easy to use. Considering hectic, modern lifestyles, consumers are looking for products that save time without compromising efficacy.  

Moreover, the appeal of this portability has become even more pronounced as face coverings become a bigger part of daily life. Using face coverings can irritate and dry the skin, so handy, handbag-size products to maintain moisture on-the-go are set to be a new beauty essential.

Provital’s waterless serum formulation

Provital has developed a waterless solid serum formulation. This clear serum stick contains the all-in-one lip plumper and wrinkle filler Linefill™ is rich in sesamin, derived from sesame seeds. The benefits of this active are enhanced by the Tens’up™ delivery system, which increases collagen synthesis. Used in conjunction with therapies like Gua Sha, these actives can deliver amazing results.

Equally, this serum contains natural oil-derived actives, which are the perfect nourishing additives for solid products. The Macadamia Oil Caremotive smooths, moisturizes, and protects the skin from free radicals. Similarly nourishing is the Grape Seed Oil Caremotive, which moisturizes and repairs alongside unique antiseptic qualities. Considering the growing demands of contemporary life on our skin, these Caremotives are the ideal addition to this intensively hydrating solid product.

Caring for the environment and your skin

Conserving water is a key sustainability issue. To protect the planet and meet consumer demand for ethical products, the beauty industry should explore more solid, stick-form waterless products. However, these formulas aren’t only sustainable, they’re also highly effective. By capturing nourishing actives in solid formulas, the industry can meet the demand for on-the-go products, while also creating solutions for a complete waterless beauty routine. 

Formulation

Description

This concentrated solid serum targets signs of aging and dryness instantly and over time, keeping skin and makeup fresh throughout the day. A sensorial combination of natural oils with replenishing and firming active ingredients to make skin healthy and glowing.

Appearance

Transparent colorless stick.

Directions

Glide stick at any time, on skin zone you desire to smooth and glow. Press with fingers to set. It can be applied to bare skin or over makeup as well.

Target

All skin types.

Ingredients

Notes

China and Vegan compliant

76% Natural Origin Content

1-2 EWG