The anti-aging skincare market is one of the most lucrative segments in the BPC space. Grandview Research estimates that the market was worth $40.49 billion in 2020 and is expected to expand at a compound annual growth rate of 5.4% from 2021 to 2028. To keep pace with the market, beauty brands need to stay abreast of cutting-edge science in cosmetics.
Moreover, attitudes to aging are changing. Consumers don’t want to reverse or resist the aging process. Now, we are embracing a more diverse conception of beauty, where all ages are beautiful and well. As a result, the newly dubbed ‘well-aging’ market centers science and nature to promote a healthy, well-being-oriented approach to the aging process. Here, we provide a summary of the key lines of inquiry in well-aging innovation, namely, stem cell research.
The cellular science of the skin
Every player in the beauty industry now knows that it takes much more than a creamy moisturizer to age well. Instead, scientists are developing active ingredients that act on skin on a molecular level. For example, research into stem cells, cell communication, and gene expression are transforming the way we develop products to manage the well-aging process.
This is because as we age, cells begin to regenerate more slowly. A key factor is that cells called fibroblasts produce less collagen, the protein that supports skin firmness and elasticity. These changes can be accelerated by environmental factors like UV rays, pollution, and tobacco, which produce free radicals that damage the DNA of these cells.
Active ingredients like LINGOSTEM™, developed by Provital, deploy cutting-edge science to act directly on these processes. Using plant stem cells obtained from lingonberry, this ingredient protects against oxidative processes by stimulating the natural defense mechanism of cells against radiation that causes aging, including UV and blue light. In turn, this reduces free radical damage, primarily, collagen degradation.
The cutting-edge science of plant stem cells
Stem cell research, in particular, is at the vanguard of cutting-edge science in skincare. For example, Provital’s sustainably sourced Orchistem™ active ingredient stimulates communication between fat tissue stem cells and fibroblasts. This results in greater gene expression to preserve the skin’s extracellular matrix and boost collagen and elastin production.
This action was demonstrated in in vivo studies. With a panel of 44 female volunteers aged between 45 and 65, Provital researchers tested the capacity of Orchistem™ to tighten the skin in the lower part of the face, thus smoothing the facial oval. After just 28 days of treatment, volunteers experienced an 11% volume reduction in sagging skin compared to the control group.
Well-being to well-aging
Skin is a reflection of our inner health, and now, consumers understand that inner health is essential to an outer glow. Applying the same principles to your skincare routine as any aspect of your health is integral to overall well-being. Therefore, natural, sustainable ingredients are a no-brainer when it comes to well-aging.
Although this point might be a no-brainer, the rest requires expertise and constant innovation. Your genes are central to how your body rages and supporting your genes to do their best work is integral to the well-aging process. Ingredients that act on the skin at a molecular level are the lynchpin of the well-aging philosophy.
The two active ingredients mentioned here are just two of the products in Provital’s Stem Cells line. Deploying cutting-edge science to assist the well-aging process, these ingredients use plant stem cells to stimulate the skin’s natural defenses. Explore the range here.