Today, the environment is a key concern for consumers. According to market research presented to the American Chemistry Council (ACC) Annual Meeting, 83% of survey respondents felt that it was “important or extremely important” that companies produce more environmentally friendly products. Considering increased consumer concern about ingredient sourcing, formulas, and packaging, the beauty sector needs to consider how to position itself as an environmentally responsible industry.
Through strategies like eco-certification, cosmetics producers can communicate a positive environmental message to customers. This is particularly important for private label organic cosmetics brands, who should look for certified formulas to capitalize on the growing power of the eco segment.
How organic products are certified
Eco certification helps brands differentiate themselves in the market. With this clear indication of the product’s environmental credentials, brands can extend their reach to the growing natural cosmetics segment. Eco certification is awarded by Ecocert, an international network of manufacturers and brands that conform to their practices and organic specifications. Ecocert’s system is a rigorous process where their impartial inspectors audit every part of the supply chain, from raw materials to the finished product. Sometimes, samples will be taken for laboratory analysis.
At the end of the process – should the result be positive – Ecocert issues the certification. This mark of quality is communicated to consumers through wording on product labels or the Ecocert logo. Equally, within the European Union, products will be marked with the relevant certification code. After certification, Ecocert will carry out an annual on-site inspection, supplemented by additional unannounced audits throughout the year.
Why eco-certification is useful for private label organic cosmetics brands
Many smaller companies in the health and beauty industry opt for the private label model to produce their own branded cosmetics. For instance, luxury spas or hotels may contact a larger manufacturer to produce their own line of complementary products – the key advantages being low minimum orders, fast production, and of course, no product development costs. However, to fully leverage the growth of the organic beauty market, brands exploring the private label route should seek out manufacturers with Ecocert approval. By opting for private label organic cosmetics, brands can position themselves as ethical brands, while leveraging all the economic benefits of the private label model.
Natural beauty as one of the industry’s fastest-growing segments
Currently, the global natural cosmetics market is estimated to worth $36 billion. This number is projected to balloon to $54 billion by 2027 as a result of consumers’ perceptions about natural cosmetics (Future Market Insights, 2019). Considering this trend, companies looking to release private label organic cosmetics should seize the opportunity with both hands. With Ecocert-certified active ingredients and formulations, brands can seek to create sustainable, eco-friendly private label products.
Provital’s Ecoline botanicals and plant extracts – which include popular nourishing ingredients like goji berry, aloe vera gel, and hibiscus – are ideal components for natural cosmetics. With these certified organic ingredients, brands can develop products that meet Ecocert specifications and appeal to consumer demand for organic, natural beauty products. With Provital’s expertise in natural beauty, brands exploring the private label organic cosmetics model can source effective active ingredients that meet industry standards and consumer expectations.