Spreading Clean Beauty

Why to certificate cosmetics? Consumers want clarity

The average consumer is becoming ever more sophisticated: educated and environmentally-conscious, they are driving demand for clean, natural, and sustainable cosmetics. They want products that chime with their lifestyles and values, protecting their bodies, communities, and the planet. This is why to certificate cosmetics – it clearly communicates a message of corporate responsibility to conscious consumers. Here, we discuss this question in detail.

Why to certificate cosmetics: The basic principle

Certifications in the cosmetic industry have arisen in order to meet both consumers’ and companies’ demands. On the one hand, national and international authorities and cosmetic regulations have proven to be slow in providing answers for the new natural trend and widening the natural cosmetics’ definition.

On the other, the lack of international standards or a clear-cut definition of what natural means might confuse customers: while each brand can develop its own standard and requirements, this only obstructs the consumers’ desire for a more transparent industry that’s accountable for their products’ environmental footprint.

In view of this, we arrive at the primary reason for why to certificate cosmetics. Third-party certifications have become the straight-forward mechanism for a cosmetic industry that is willing to reimagine its processes and consumers that are searching for brands that match their conscious lifestyles. With greater clarity surrounding ingredients and sourcing, both brands and consumers can actively work towards a more sustainable industry.

Building a positive brand image

In other words, these certifications build trust and brand-image for companies, as they provide a specific way to prove their natural cosmetics’ claims. Certification bodies establish if their criteria can be applied to a single product or a product line, or if it’s necessary for a whole brand to adhere to the certification’s practices. Apart from monitoring processes and ingredient claims, third-party certifications in natural cosmetics present an essential duty: to provide standardized definitions for new concepts.

Moreover, robust certification enables brands to differentiate themselves in an increasingly crowded field. Certainly, new product launches for organic or natural products have been increasing for some time now, and the claims are blurring into one. So when it comes to why to certificate cosmetics, an important dimension is standing out from the crowd; with clear labeling, wooly ‘natural’ or ‘eco’ claims become a robust sustainability promise.

Provital’s commitment to transparency

Provital understands why to certificate cosmetics. This is because as the conscious consumer becomes an even more powerful market force, it is essential that beauty brands strive towards complete ingredient transparency. With the appropriate certifications, brands can communicate clearly that their products are natural, sustainable, and socially responsible. Meanwhile, consumers can be confident this claim is trustworthy and industry-standard.

In turn, Provital active ingredients hold various eco, natural, and ethical credentials. These include: 

These labels and standards clearly communicate our commitment to creating a more sustainable beauty industry, that supports the care of our skin and the planet. With proper certification, we help our clients cultivate a positive, trustworthy brand image and demonstrate their commitment to a better beauty and personal care industry.

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