Spreading Clean Beauty

Why rosehip oil for hair provides powerful protection

Rosehip oil stands out as a powerful ally for hair care in today’s context. Climate change is affecting our lives in dramatic ways – and it affects our skin and hair too. Pollution and harsh weather conditions harm cells by breaking down the collagen and lipids, causing irritation, breakouts, and aging in the skin, and dryness and brittleness in the hair. In response to the effect climate change is having on our bodies, we are turning to gentle products derived from nature: this year, 37% of consumers looked for hair care products with natural/organic ingredients (Mintel, 2020). 

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In this context, trends like anti-frizz treatments tackle the effect of global warming on hair health. It’s also the frame to understand the rosehip oil trend: its calming natural oils have long been used in skin care, and now, we’re discovering his benefits for hair.

It’s quite common that extracts that have benefits for the skin are also good for your hair. This is because the epidermis and the hair have an important characteristic in common: keratinocytes. These cells produce keratin, a type of protein that is a key component in our skin, and nails. Thus, what nourishes and heals one, often has the same effect on the other. Below, we look at how hair care is following skin care innovation to develop products that harness rosehip oil benefits.

Rosehip oil: an ancient ingredient, re-discovered

Market researchers Mintel observed a significant uptick in product launches with natural ingredients in previous years. Their study suggests this is a reaction to the risks posed by climate change, which subsequently draw particular attention to natural cosmetics with protective claims. These new products are largely based on innovative active ingredients obtained through the advanced processing of plant species. Essentially, such actives work by naturally removing impurities and stimulating the natural defense mechanisms of the skin.

One example is rosehip oil. Used in traditional medicines for centuries, the rosehip is prized for its anti-inflammatory and antimicrobial properties. Derived from the pressed seeds and fruit of the Chilean Rosa canina bush, this extract is filled with essential fatty acids and antioxidants that guard against free radicals and stimulate cell regeneration in the skin.

Rosehip oil benefits for hair

In light of the structural similarities between the hair and the skin, the trend of rosehip oil for hair care is gaining traction. This is because, due to its nourishing properties, rosehip oil is being touted online as a key way to promote scalp health. Rosehip oil relieves inflammation, dryness, and dandruff, which in turn, heals the scalp and promotes healthier hair. The hair is left feeling moisturized and more elastic, with visibly reduced brittleness and split ends.

However, perhaps the most exciting property is its ability to guard against harsh environmental factors. UV rays, vehicle fumes, second-hand smoke and even a lot of household cleaners and processed foods contain free radicals that break down cells via oxidation. When it comes to hair, oxidation damages the hair shaft, affecting the thickness and strength, growth rate, and the pigmentation.

Antioxidant-rich extracts can limit the effect of oxidation. Antioxidants trap free radicals before they bond with our cells, safeguarding them from damage. By protecting the hair from free radicals and stimulating collagen production, rosehip oil can guard against aggressive environmental factors, such as extreme weather, pollutants, and chemicals.

Provital is ahead of the curve on rosehip hair care

Provital has always been inspired by nature. Provital has long recognized the potential of rosehip oil for hair care, and subsequently, incorporated rosehip oil into nourishing CareMotives. 

Both naturally-derived Vitaoil Repair and Soft Touch Oil complexes contain rosehip oil in their composition. Complemented by other health-giving natural oils, these products nourish and repair, protecting the hair from environmental aggressors.

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