Climate change is affecting our lives in dramatic ways – and it affects our skin and hair too. Pollution and harsh weather conditions harm cells by breaking down the collagen and lipids, causing irritation, breakouts, and aging in the skin, and dryness and brittleness in the hair. In response to the effect climate change is having on our bodies, we are turning to gentle products derived from nature: this year, 37% of consumers looked for hair care products with natural/organic ingredients (Mintel, 2020). Take rosehips for instance; their calming natural oils have long been used in skin care, and now, we’re discovering the benefits of rosehip oil for hair.
It’s quite common that extracts that have benefits for the skin are also good for your hair. This is because the epidermis and the hair have an important characteristic in common: keratinocytes. These cells produce keratin, a type of protein that is a key component in our skin, and nails. Thus, what nourishes and heals one, often has the same effect on the other. Below, we look at how hair care is following skin care innovation to develop products that harness the power of rosehip oil.
An ancient ingredient re-discovered
Market researchers Mintel observed a significant uptick in product launches with natural ingredients last year. Their study suggested this is a reaction to the risks posed by climate change, which subsequently drew particular attention to natural cosmetics with protective claims. These new products are largely based on innovative active ingredients obtained through the advanced processing of plant species. Essentially, such actives work by naturally removing impurities and stimulating the natural defense mechanisms of the skin.
One example is rosehip oil. Used in traditional medicines for centuries, the rosehip is prized for its anti-inflammatory and antimicrobial properties. Derived from the pressed seeds and fruit of the Chilean Rosa canina bush, rosehip oil is filled with essential fatty acids and antioxidants that guard against free radicals and stimulate cell regeneration in the skin.
The benefits of rosehip oil for hair
In light of the structural similarities between the hair and the skin, the trend of rosehip oil for hair care is gaining traction. This is because, due to its nourishing properties, rosehip oil is being touted online as a key way to promote scalp health. Rosehip oil relieves inflammation, dryness, and dandruff, which in turn, heals the scalp and promotes healthier hair. The hair is left feeling moisturized and more elastic, with visibly reduced brittleness and split ends.
However, perhaps the most exciting property of rosehip oil is its ability to guard against harsh environmental factors. UV rays, vehicle fumes, second-hand smoke, and even a lot of household cleaners and processed foods, contain free radicals that break down cells via oxidation. When it comes to hair, oxidation damages the hair shaft, affecting the thickness and strength, growth rate, and the pigmentation.
Antioxidant-rich extracts like rosehip oil can limit the effect of oxidation. Antioxidants trap free radicals before they bond with our cells, safeguarding them from damage. By protecting the hair from free radicals and stimulating collagen production, rosehip oil can guard against aggressive environmental factors, such as extreme weather, pollutants, and chemicals.
Provital is ahead of the curve on rosehip hair care
Provital has always been inspired by nature. Provital has long recognized the potential of rosehip oil for hair care, and subsequently, incorporated rosehip oil into nourishing CareMotives. Both naturally-derived Vitaoil Repair and Soft Touch Oil complexes contain rosehip oil in their composition. Complemented by other health-giving natural oils, these products nourish and repair, protecting the hair from environmental aggressors. Discover more here.
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